Active Intelligence

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Navigation: Main_Page > ActiveCampaign Release Notes > Partner Release Notes > Active Intelligence

Active Intelligence for Resellers

Introduction

Active Intelligence is a new AI-powered workspace available within ActiveCampaign, designed to revolutionize how marketing agencies and resellers support their clients. Launched in October 2025, this feature provides an intuitive interface that overlays directly within a client’s account, enabling both the reseller and client to interact with marketing tools using natural language.

This innovation allows resellers to quickly gain insights, create marketing campaigns based on business goals, and receive real-time recommendations—all without switching tools or interfaces. With conversational queries and goal-based campaign creation, Active Intelligence enhances collaboration and efficiency for multi-client management.

How to Access This Feature

Active Intelligence for Resellers is available to agency partners or resellers who have access to client accounts within ActiveCampaign. This functionality is rolled out within the client account interface as an overlay screen.

To access:

1. Log into your ActiveCampaign Partner or Agency account. 2. Navigate to a connected client account. 3. Locate the **Active Intelligence** workspace (automatically available if the feature is enabled). 4. Initiate AI-driven actions directly from the overlay.

The interface is designed to respond to natural language inputs, eliminating the need for technical query syntax or tool-switching.

> 📌 Note: This feature is currently available for all plan tiers including Starter, Plus, Pro, and Enterprise for applicable agency-managed or multi-client environments.

Step-by-Step Instructions

1. Navigating to the Active Intelligence Workspace

- Log in to your reseller portal or agency account. - Select the client account you wish to manage. - The Active Intelligence interface appears as an overlay within the client account dashboard.

2. Asking Campaign Questions and Generating Insights

- Use the chat-style input field to type: 

 - “Show me the best-performing campaign from last month.”
 - “What’s the open rate trend for our welcome series?”

- The AI parses the request and generates instant reports, insights, or suggestions pulled from the client's campaign data.

3. Creating Campaigns Using Goal Descriptions

- Enter a goal such as: 

 - “I want to create a drip sequence for new subscribers.”
 - “Build an email campaign for a Black Friday promotion.”

- The AI agent will automatically: 

 * Recommend subject lines
 * Generate email content
 * Suggest automation steps

- You can approve, edit, or implement the campaign immediately.

4. Receiving Recommendations

- After any interaction, the AI may proactively suggest: 

 - Optimal email send times
 - Audience segmentation improvements
 - Visual edits to email designs

Configuration Options and Settings

Currently, Active Intelligence for Resellers has limited manual configuration due to its AI-first design, but key operational controls include:

  • **Client Permissions** – Ensure client accounts grant appropriate access for AI actions.
  • **Conversation History** – View or clear past requests made via the AI interface.
  • **Campaign Actionability** – Enable or disable direct implementation of AI-generated suggestions.

All interaction occurs in real-time with data contextualized to the selected client account. The AI adapts based on historical performance and present goals.

Best Practices and Tips

  • **Use Goal-Oriented Prompts** – The clearer your intent, the better the AI’s output. Use statements like “Create a re-engagement campaign” rather than vague prompts.
  • **Validate with Clients** – While AI builds drafts instantly, ensure clients approve all automated content and tone.
  • **Leverage at Kickoff** – Use conversational insights during on-boarding to show instant marketing performance metrics.
  • **Don’t Over-Rely on AI Alone** – Combine AI insight with marketer expertise for best results.
  • **Monitor Trends Across Clients** – Use prompts like “What trends applied across last month?” to spot aggregate insights.

Common Use Cases and Examples

Example 1: Campaign Diagnostic

- Input prompt: “What’s the click-through rate on last month’s newsletter?” - Output: Instant chart showing CTR trend and a suggestion: "Include a stronger CTA in the final banner."

Example 2: Setup Email Drip

- Prompt: “Create a welcome sequence for new subscribers to our travel blog.” - Output: 3-part email draft, subject line variants, and automation map built automatically.

Example 3: Performance Improvement

- Prompt: “How can we improve the performance of our eCommerce promos?” - Output: “Emails with product images have a 17% higher engagement rate” + suggestion to include carousel block.

Troubleshooting

AI Not Responding or Appearing

  • Ensure you’ve selected a client account with eligible access.
  • Check if the version of ActiveCampaign supports Active Intelligence.
  • Clear browser cache or try in incognito mode.

Recommendations Are Repetitive or Irrelevant

  • The AI may be adjusting to your campaign data or language usage.
  • Rephrase the prompt or provide additional context.

Missing Metrics or Data in Responses

  • The metric may not exist in the client’s history yet.
  • Ensure campaign tracking settings in Reports are properly enabled.

Unable to Create Campaign

  • Confirm that the account’s contact list is active and that content creation tools are enabled under Campaigns.

Related Features

Active Intelligence connects closely with several core features:

  • Campaigns – Use AI-generated email sequences or templates.
  • Email_Marketing – Improve targeted messaging through goal-driven creation.
  • Automation – Build workflows based on AI-generated logic and user goals.
  • Analytics & Reporting – Pull campaign trends and insights through conversational prompts.
  • Integrations – Enrich Active Intelligence with data from over 1000+ connected apps.
  • Settings – Manage user access and AI usage permissions.

See Also:

FAQ

Q1: Who can use Active Intelligence for Resellers?

A: This feature is available for ActiveCampaign partners, agencies, or resellers who have multi-client access across any subscription tier (Starter, Plus, Pro, Enterprise).

Q2: Do my clients need to enable something to use this feature?

A: No individual client configuration is required. The reseller activates the feature by accessing the overlay integrated in their environment.

Q3: Can the AI create complete campaigns?

A: Yes. Users can provide goal-oriented prompts, and the AI will generate email content, sequencing, and automation suggestions tailored to the business objective.

Q4: Is the data used by Active Intelligence secure?

A: Yes. The AI only accesses data from the client account currently selected and does not share across accounts. All data handling follows ActiveCampaign’s privacy policy.

Q5: Can I turn off Active Intelligence if I prefer manual control?

A: Currently, Active Intelligence is embedded but its suggestions do not auto-publish. You maintain full control over implementing AI-generated assets.

Q6: What makes this different from other automation features?

A: Unlike static automation, Active Intelligence offers dynamic, real-time responses to natural language requests and builds campaigns based on intent, not templates alone.

Q7: Are there learning resources to guide AI use?

A: Yes. Visit the Active Intelligence Overview for an in-depth walkthrough.

Additional Resources

Feedback and Support

Still have questions? Reach out via:

For release-specific updates, visit the October 2025 section under Partner Release Notes.

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