AI Actions Library

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Navigation: Main_Page > ActiveCampaign Release Notes > Partner Release Notes > AI Actions Library

AI Actions Library for Agency Partners

The AI Actions Library is the latest advancement in ActiveCampaign’s suite of AI-driven tools, introduced in the October 2025 product update. Released exclusively for agency partners, this feature enhances the automation experience by allowing users to access a diverse library of intelligent, ready-to-use AI actions within the automation builder.

Designed to accelerate and elevate marketing workflows, the AI Actions Library builds upon the previously introduced AI Prompt Block by offering a dynamic catalog of orchestration-ready AI functionalities. These include text classification, intent recognition, sentiment analysis, translation, and much more.

How to Access the AI Actions Library

The AI Actions Library is embedded directly into ActiveCampaign’s automation builder and available across the following plan levels:

  • Starter
  • Plus
  • Pro
  • Enterprise

To access:

1. Log into your ActiveCampaign account. 2. Navigate to the Automation builder. 3. Click to add a new automation block. 4. Select the option labeled AI Actions Library or a recommended intelligent action from the Suggested AI Actions section.

Step-by-Step Instructions

Step 1: Open an Automation

Begin by either creating a new automation or editing an existing one by going to the Automation section of the platform.

Step 2: Add an AI Action Block

Within the automation flow:

1. Click the '+' icon to insert a new action. 2. From the action list, locate the “AI” category (typically represented by an AI chip or brain icon). 3. Choose AI Actions Library.

Step 3: Browse the Library

The AI Actions Library user interface will display a categorized list of AI-enhanced tasks. Some of the key functions include:

  • Summarize Content – Condense messages or articles for quick overviews.
  • Translate Text – Automatically detect language and localize communication.
  • Classify Intent – Understand user purpose (e.g., support request, pricing inquiry).
  • Analyze Sentiment – Recognize emotional tone (positive, neutral, negative).
  • Custom Prompt Creation – Build action steps triggered by tailored prompts.

Step 4: Configure AI Action

After selecting an AI action:

1. Customize the input settings – e.g., map it to a previous message or contact field. 2. Define the automation response – use conditional logic, triggers, or follow-ups depending on the output. 3. Click Save to add it to your flow.

Step 5: Test & Deploy

Test your automation using sample contacts to ensure the AI responses align with your goals. Once satisfied, activate the workflow.

Configuration Options and Settings

The AI Actions Library provides flexible configuration for each action. Key configuration options include:

  • **Input Fields** – Define the source for analysis (e.g., custom fields, email replies).
  • **Language Detection** – Automatically adapt responses depending on detected language.
  • **Output Format** – Results can be sent as messages, used in conditional paths, or stored in contact fields.
  • **Trigger Logic** – AI outputs can activate conditional splits based on relevance, sentiment, or categorization.

Each block is modular, allowing for complex chaining and AI orchestration.

Best Practices and Tips

Here are some tips to optimize usage of the AI Actions Library:

  • **Start with High-Impact Actions** – Begin with sentiment analysis or intent detection in your lead nurturing automations.
  • **Combine with Conditional Logic** – Use AI outputs to trigger contextually relevant follow-ups.
  • **Localize Your Communication** – Apply translation actions for multilingual audiences automatically.
  • **Reuse Successful Prompts** – Save custom prompts that deliver conversions and repurpose them across automations.
  • **Test Before Scaling** – Run limited tests with AI blocks before rolling out to your entire audience.

Common Use Cases with Examples

1. Sentiment-Based Follow-Ups

Use case: Automatically follow up with dissatisfied customers.

  • Action: Add “Analyze Sentiment” block after customer feedback.
  • Logic: If sentiment = Negative → Trigger escalation email with account manager.

2. Real-Time Inquiry Classification

Use case: Categorize support questions and send to appropriate team.

  • Action: Use “Classify Intent” block.
  • Result: If intent = “Technical Issue,” forward via Email_Marketing to tech support.

3. Auto-Translate Customer Responses

Use case: Enable seamless communication with international leads.

  • Action: Auto-detect language and translate response.
  • Result: Reply in customer’s preferred language using SMS Marketing or WhatsApp.

4. Summarizing Contact Feedback

Use case: Reduce manual workload by summarizing long responses.

  • Action: Connect “Summarize Content” block to form submissions.
  • Result: Key takeaways are stored in a custom field for your sales reps.

Troubleshooting

If you encounter functionality issues, consider the following solutions:

  • **AI Block Not Appearing** – Ensure you're on a supported plan (Starter, Plus, Pro, Enterprise).
  • **No Output Generated** – Verify that valid input is mapped (e.g., contact field contains text).
  • **Inaccurate Language Detection** – Use structured input to improve recognition.
  • **Delayed Responses** – AI processing may take a few seconds; avoid chaining large blocks in rapid succession.
  • **Errors During Save** – Check for required fields that were left empty during configuration.

If problems persist, refer to the official help documentation or contact support via the Help Docs.

Related Features

The AI Actions Library integrates or synergizes with several core and supporting features, including but not limited to:

  • Automation – Design sophisticated workflows using AI actions.
  • Email_Marketing – Use AI outputs to personalize and time emails efficiently.
  • Integrations – Feed AI actions with data from connected apps.
  • Analytics & Reporting – Evaluate the impact of AI-powered blocks via campaign reports.
  • CRM – Update contact fields with classified sentiment or intent values.

FAQ

What is the AI Actions Library?

The AI Actions Library is a collection of ready-to-use AI tools within ActiveCampaign’s automation builder that aid in content generation, customer analysis, translation, and decision making.

Who has access to this feature?

Agency partners using any of the following plans: Starter, Plus, Pro, or Enterprise.

What types of actions are included?

Actions include sentiment analysis, text translation, content summarization, prompt generation, intent classification, and more.

Can I create custom AI actions?

Yes. Users can generate custom prompts and define how those prompts interact with automation logic.

Is the AI Actions Library the same as the AI Prompt Block?

No. It expands on it. While the Prompt Block allows custom interactions, the Library supplies templated, reusable AI-powered tasks.

Can these actions work across SMS or WhatsApp?

Yes. Outputs from AI actions can trigger messages across supported channels like SMS Marketing and WhatsApp, depending on your setup.

Where can I learn more?

See the full overview in the AI Action Library overview.

See Also

External Resources

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