Contact status definitions

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ActiveCampaign Contact List Status Segment Conditions

Overview

This article provides definitions for the various contact list statuses used in ActiveCampaign. Understanding these statuses is essential for effectively managing your contacts and segmenting your audience based on their engagement and activity levels.

Contact Status Definitions

ActiveCampaign categorizes contacts into different statuses to help users identify their engagement level. Below are the primary contact statuses:

Active

Contacts that are currently engaged and receiving your communications.

Unsubscribed

Contacts who have opted out of receiving emails from your campaigns.

Bounced

Contacts whose emails could not be delivered due to a permanent issue (hard bounce) or a temporary issue (soft bounce).

Inactive

Contacts that have not engaged with your emails or campaigns for a specified period.

Non-Engaged

Contacts who have not opened or clicked on any emails in a defined timeframe.

Deleted

Contacts that have been permanently removed from your account.

Usage

Utilizing these status definitions allows you to create targeted segments within your contact lists. This segmentation can enhance your marketing efforts by ensuring that your messages reach the right audience.

See Also

For more information, visit the original article on ActiveCampaign: [1]

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