New Contacts Performance Report

```mediawiki Navigation: Main_Page > Reports > Contacts > New Contacts Performance Report

New Contacts Performance Report

The New Contacts Performance Report is a valuable feature available within ActiveCampaign that provides insightful analytics into user engagement with contacts. This report is designed to enhance your understanding of contact activity, helping you track trends in list and tag performance. With these insights, you can make informed, data-driven decisions to optimize your marketing strategies effectively.

Introduction

Understanding contact performance is crucial for any organization that aims to succeed in digital marketing. The New Contacts Performance Report offers a comprehensive overview of how your contacts engage with your content, allowing you to identify strengths and weaknesses in your approach. This report empowers users to analyze trends, optimize segmentation, and refine targeting strategies effectively.

How to Access This Feature

To access the New Contacts Performance Report, follow these steps: 1. Log in to your ActiveCampaign account. 2. Navigate to the Reports section in the left panel. 3. Select the Contacts option. 4. Click on Contacts Performance to view the report.

Step-by-Step Instructions

Once you access the Contacts Performance Report, you can navigate through various features and metrics offered in the report:

1. **Overview Metrics**:

  - At the top of the report, you will see an overview that displays the total number of contacts, total active contacts, and total non-active contacts.
  - This section includes growth indicators to help you easily track changes over time.

2. **Advanced Filters**:

  - Utilize the advanced filters to customize your view. You can filter data based on tags, lists, and specific date ranges to focus on particular audience segments.

3. **Contact Trends Graph**:

  - The report includes a visual representation of contact activity trends over time, allowing you to compare total, active, and non-active contacts to pinpoint engagement patterns.

4. **Lists Section**:

  - In this section, you can review the performance of your lists. Key metrics for the total, active, and non-active contacts are displayed, along with growth trends, to monitor list health effectively.

5. **Tag Section**:

  - This section reveals which tags are driving engagement by analyzing contact numbers and growth rates. Understanding which tags are most effective can significantly assist in honing your tagging strategy.

Configuration Options and Settings

The New Contacts Performance Report offers various options for customizing the data displayed:

- Use Advanced Filters to tailor your report view. - Choose specific date ranges to analyze trends during particular periods. - Review metrics for Lists to identify top-performing segments. - Analyze data under the Tags section to determine effective engagement strategies.

Best Practices and Tips

To make the most of the New Contacts Performance Report, consider the following best practices:

- **Regular Monitoring**: Frequently check your report to understand shifts in engagement and contact performance. - **Focus on Trends**: Pay attention to the Contact Trends Graph to identify patterns that may inform your marketing strategies. - **Segment Analysis**: Use the Advanced Filters to delve into specific segments, enabling more targeted marketing efforts. - **Optimize Lists and Tags**: Regularly analyze the Lists and Tags sections to refine your approach and improve contact engagement.

Common Use Cases with Examples

- **Tracking Engagement Over Time**: A company can utilize the report to analyze how the engagement levels of new contacts have changed month over month, helping to guide content strategy. - **List Performance Evaluation**: An organization may want to assess which of its email lists are performing best to allocate marketing resources effectively. - **Tag Effectiveness Review**: By examining which tags lead to higher engagement, businesses can optimize their contact segmentation for more effective outreach.

Troubleshooting

Most issues related to the New Contacts Performance Report can usually be resolved by ensuring you have the correct permissions set or by refreshing the page. If difficulties persist, consider the following steps:

- Ensure that you are accessing the report from an up-to-date browser. - Clear your browser's cache and cookies, and then try again. - Contact ActiveCampaign support if you experience unexpected errors or performance issues.

Related Features

- For a broader understanding of contact performance, consider reviewing the Contact Performance Report which offers additional insights and analytics.

FAQ

What is the New Contacts Performance Report?

The New Contacts Performance Report provides insights into your contacts' engagement, helping you track performance trends across different lists and tags.

Who can access the New Contacts Performance Report?

This report is available to all customers using ActiveCampaign.

How do I filter data in the report?

You can use the Advanced Filters option to filter data by tags, lists, and date ranges.

What metrics are available in the New Contacts Performance Report?

Metrics include total contacts, active contacts, non-active contacts, list performance, and tag engagement rates.

How can this report help my marketing strategy?

The report provides actionable insights that guide marketing strategy through data-driven decision-making, effective segmentation, and targeted content creation.

Is there any additional setup required to use this report?

No additional setup is required; simply log in to your account and navigate to the report.

Where can I learn more about contact performance metrics?

For more information, visit the ActiveCampaign help section for additional resources on the Contact Performance Report.

Additional Resources

For further reading and resources, check the following articles: - What is the contact performance report? - [1] ```