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Get started with AI in ActiveCampaign

Last updated: July 11, 2025 at 4:35 PM

Artificial intelligence (AI) uses machine learning to analyze patterns in behavior and historical data to make accurate predictions and optimize marketing efforts. Using AI with ActiveCampaign can help you drive better campaign performance, analyze behavior for more informed decision-making, and create frictionless customer experiences quickly.

This article links our AI resources at ActiveCampaign. Note that access to the features below depends on your ActiveCampaign plan.

Take note

At this time, we do not use the data that you input into our services about your contacts or marketing content to train AI models.

AI Resources at ActiveCampaign

Below are current resources to help you get started with using AI with ActiveCampaign. We will update this page as we continue to build AI features in ActiveCampaign:

Campaigns

• AI Brand kits
• AI Images
• Email templates
• Use AI with the Email Designer in ActiveCampaign
• Use AI in 1:1 emails in ActiveCampaign
• About Saved Responses
• Predictive Sending in Campaigns

Automations

• Use AI in the Automation Builder in ActiveCampaign
• Sentiment Changes
• Predictive Sending in Automations
• Win Probability in “Deal field changes”

Contacts

• Send a direct 1:1 email from a contact record

Deals

• Send a direct 1:1 email from a deal record
• Win Probability: Predicting which deals are most likely to win
• Deal Forecast report

Accounts

• Send a direct 1:1 email from an account record

Pages

• Conversion Rate

Tracking

• An Overview of Site Tracking
• About link tracking

AI Icon

You may notice AI Icons next to features that you are already using. Many of our features already use AI, so we have placed these icons to highlight which features in ActiveCampaign are AI-powered.

See Also

• Get started with AI in ActiveCampaign

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