Segments

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Segments

Segments in ActiveCampaign allow you to categorize your contacts based on specific criteria. This feature helps you target your marketing efforts more effectively by sending tailored messages to different groups of contacts.

Getting Started with Segments

To get started with segments, follow these steps:

1. **Navigate to the Segments Section**:

  - Log in to your ActiveCampaign account.
  - Click on the "Contacts" tab in the left sidebar.
  - Select "Segments" from the dropdown menu.

2. **Create a New Segment**:

  - Click on the "Add New Segment" button.
  - Enter a name for your segment that clearly describes the criteria you will use.

3. **Define Your Segment Criteria**:

  - Use the available filters to set the conditions for your segment. You can filter contacts based on various attributes such as tags, custom fields, and engagement history.
  - Combine multiple criteria using "AND" or "OR" logic to refine your segment further.

4. **Save Your Segment**:

  - Once you have defined your criteria, click the "Save" button to create your segment.

Using Segments

After creating segments, you can use them in various ways:

- **Targeted Campaigns**: Send email campaigns specifically to the contacts in a segment. - **Automation**: Use segments to trigger specific automations based on the criteria you have set. - **Reporting**: Analyze the performance of your campaigns based on segment engagement.

Best Practices

- Regularly update your segments to ensure they reflect your current contact data. - Use clear and descriptive names for your segments for easy identification. - Test different segment criteria to find the most effective targeting for your campaigns.

See Also

For more detailed information, visit the original article on ActiveCampaign: [Get started with segments in ActiveCampaign](https://help.activecampaign.com/hc/en-us/search/click?data=BAh7DjoHaWRpBI%2BRMw06D2FjY291bnRfaWRpAzUNBDoJdHlwZUkiDGFydGljbGUGOgZFVDoIdXJsSSJsaHR0cHM6Ly9oZWxwLmFjdGl2ZWNhbXBhaWduLmNvbS9oYy9lbi11cy9hcnRpY2xlcy8yMjE0ODM0MDctR2V0LXN0YXJ0ZWQtd2l0aC1zZWdtZW50cy1pbi1BY3RpdmVDYW1wYWlnbgY7CFQ6DnNlYXJjaF9pZEkiKWY5NWJkYWYxLTg1N2UtNDg0ZS05NDZlLTIxNTAwYWI2YzE0YgY7CEY6CXJhbmtpBjoLbG9jYWxlSSIKZW4tdXMGOwhUOgpxdWVyeUkiDVNlZ21lbnRzBjsIVDoScmVzdWx0c19jb3VudGkB%2Fw%3D%3D--a776f9204aba9e39ac517a21cb26762ce5def88d) ```