Zapier

Zapier is a web-based automation platform that allows users to connect different applications and services to automate workflows without coding. It enables data transfer and action triggers between more than 6,000 web apps, making it one of the most popular no-code integration tools for productivity and marketing automation.

Overview

Zapier acts as a bridge between applications by using “Zaps” — automated workflows made up of a trigger (an event in one app) and one or more actions (results in other apps). For example, a user can automatically add new email subscribers from a form tool to a CRM system, or post new WordPress blog updates to social media.

Features

• Connects over 6,000 apps including Gmail, Slack, ActiveCampaign, WordPress, and Google Sheets
• No-code workflow creation through a visual editor
• Multi-step automations and filters for complex logic
• Built-in tools for formatting data, delaying tasks, and scheduling workflows
• Team and enterprise collaboration features
• Webhooks and APIs for advanced integrations
• Real-time task history and error handling

Use cases

Zapier is widely used by marketing, sales, and operations teams to automate repetitive tasks. Common use cases include:

• Automatically adding leads from forms to CRM platforms
• Syncing data between ActiveCampaign and WooCommerce
• Posting notifications in Slack when orders or form submissions occur
• Generating reports and tracking activity across multiple systems

Integrations

Zapier integrates with thousands of popular web applications, such as:

• ActiveCampaign — Marketing*