WooCommerce
WooCommerce is an open-source e-commerce plugin for WordPress that enables website owners to add online store functionality such as product catalogs, shopping carts, checkout, and order management. It supports both physical and digital products and can be extended with themes, plugins, and custom code.
Features[edit | edit source]
- Product management (simple, variable, downloadable)
- Inventory and SKU tracking
- Coupons, discounts, and tax configuration
- Customer accounts and guest checkout
- Orders, refunds, and fulfillment tools
- Store analytics and reporting
- REST API for developers
Payments and shipping[edit | edit source]
WooCommerce supports multiple payment gateways and shipping options through built-in settings and add-ons. Common payment methods include credit/debit cards, digital wallets, and local payment options, while shipping features include rates, zones, labels, and carrier integrations.
Extensions and themes[edit | edit source]
The WooCommerce ecosystem includes thousands of extensions for payments, shipping, subscriptions, memberships, bookings, and marketing. Store owners can customize storefronts using WooCommerce-compatible WordPress themes and block-based design tools.
Use cases[edit | edit source]
WooCommerce is used by small businesses, agencies, and larger brands to create online stores, subscription services, marketplaces, and hybrid content-plus-commerce sites. It is often chosen for its flexibility, open-source licensing, and integration with the broader WordPress ecosystem.
Integrations[edit | edit source]
WooCommerce integrates with popular marketing, CRM, and automation platforms, including:
- ActiveCampaign
- ActiveWoo (connects WooCommerce data to ActiveCampaign)
- Zapier
- Mailchimp
- Payment gateways (e.g., Stripe, PayPal) and shipping providers (e.g., USPS, Royal Mail), via extensions
Development[edit | edit source]
Developers can extend WooCommerce through hooks, filters, custom templates, and the REST API. Store data and behavior can be customized via plugins, child themes, and block patterns.
See also[edit | edit source]
References[edit | edit source]
- WooCommerce official site — woocommerce.com
- WooCommerce Documentation — woocommerce.com/documentation
- WooCommerce Developer Resources — developer.woocommerce.com
- WordPress.org Plugin Page — wordpress.org/plugins/woocommerce/