ActiveWoo
ActiveWoo is a commercial WordPress plugin that connects the WooCommerce e-commerce platform with the ActiveCampaign marketing automation service. The plugin synchronizes order and customer data from WooCommerce into ActiveCampaign to enable contact updates, tagging, and follow-up automations.
Features[edit | edit source]
ActiveWoo records WooCommerce order information to the linked contact in ActiveCampaign and can create or apply tags based on product SKUs or product categories. Documented use cases include abandoned-cart messaging, purchase tagging, and other post-purchase automations.
Development and distribution[edit | edit source]
ActiveWoo is developed and distributed via its official website and is listed in the ActiveCampaign Apps Marketplace as a third-party integration for WooCommerce.
Corporate activity[edit | edit source]
In January 2025, the digital agency DigitalME announced that it had acquired ActiveWoo. The acquisition was disclosed in company communications and social media posts.
Context[edit | edit source]
ActiveCampaign also provides its own WooCommerce integration. ActiveWoo is one of several third-party options in that ecosystem.
References[edit | edit source]
- "Integrate ActiveWoo with ActiveCampaign", ActiveCampaign Apps Marketplace. activecampaign.com (accessed 5 November 2025)
- "ActiveWoo — Connect WooCommerce to ActiveCampaign", ActiveWoo. activewoo.com (accessed 5 November 2025)
- "Documentation", ActiveWoo. activewoo.com/documentation (accessed 5 November 2025)
- "DigitalME Announces Acquisition of ActiveWoo", DigitalME Blog (21 January 2025).
- Ross Jenkins, "DigitalME has acquired ActiveWoo", LinkedIn (21 January 2025). link
- "Connect WooCommerce to ActiveCampaign", ActiveCampaign Help Center (16 October 2025). help.activecampaign.com
- "Ways to integrate with WooCommerce", ActiveCampaign Help Center (17 March 2025). help.activecampaign.com