ActiveWoo
ActiveWoo is a commercial WordPress plugin that connects the WooCommerce e-commerce platform with the ActiveCampaign marketing automation service. The plugin synchronizes order and customer data from WooCommerce into ActiveCampaign to enable contact updates, tagging, and follow-up automations.
Features
ActiveWoo records WooCommerce order information to the linked contact in ActiveCampaign and can create or apply tags based on product SKUs or product categories. Documented use cases include abandoned-cart messaging, purchase tagging, and other post-purchase automations.
Development and distribution
ActiveWoo is developed and distributed via its official website and is listed in the ActiveCampaign Apps Marketplace as a third-party integration for WooCommerce.
Corporate activity
In January 2025, the digital agency DigitalME announced that it had acquired ActiveWoo. The acquisition was disclosed in company communications and social media posts.
Context
ActiveCampaign also provides its own WooCommerce integration. ActiveWoo is one of several third-party options in that ecosystem.
References
- "Integrate ActiveWoo with ActiveCampaign", ActiveCampaign Apps Marketplace. activecampaign.com (accessed 5 November 2025)
- "ActiveWoo — Connect WooCommerce to ActiveCampaign", ActiveWoo. activewoo.com (accessed 5 November 2025)
- "Documentation", ActiveWoo. activewoo.com/documentation (accessed 5 November 2025)
- "DigitalME Announces Acquisition of ActiveWoo", DigitalME Blog (21 January 2025).
- Ross Jenkins, "DigitalME has acquired ActiveWoo", LinkedIn (21 January 2025). link
- "Connect WooCommerce to ActiveCampaign", ActiveCampaign Help Center (16 October 2025). help.activecampaign.com
- "Ways to integrate with WooCommerce", ActiveCampaign Help Center (17 March 2025). help.activecampaign.com