Delay step

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WhatsApp Messaging Flows - “Delay” step

Introduction

The Delay step in WhatsApp Messaging Flows is a crucial tool that allows users to introduce a specific time interval between two steps in their messaging interactions. This feature becomes particularly beneficial when creating engaging and naturally-paced conversations with contacts. By implementing a delay, businesses can simulate a more human-like exchange, enhancing user experience. This feature exists within the context of WhatsApp messaging and can be added to your existing workflows in ActiveCampaign.

How to Access this Feature

To access the Delay step, navigate through the ActiveCampaign interface.

1. Select WhatsApp from the left menu. 2. Click on Messaging Flows to view your existing flows or create a new one.

Step-by-Step Instructions

Follow these detailed instructions to set up and configure the Delay step in your messaging flows:

1. Click on WhatsApp in the left-hand menu.
2. Select Messaging Flows, and either edit an existing flow or create a new one.

  * If you choose to edit, locate and click on the desired flow, then select Update, and go to Steps.
  * In the Flow builder, click the node (+) where you want to insert the action. A modal window will appear.

1. Within this modal, select the Delay option and click the Add button.

Once you’ve added the step:

1. In the Delay modal that appears, click the pencil icon to rename your step. It’s advisable to use unique and descriptive short names for clarity. 2. Specify the duration for the contact to wait by selecting from options including seconds, minutes, hours, or days. 3. Optionally, use the toggle for the Only continue within a specific schedule option if you wish to restrict when this delay is active.

Configuration Options and Settings

The configuration options for the Delay step provide flexibility in how you manage messaging delays:

• Name your step: Utilizing unique names helps with organization within your flow.
• Duration selection: This allows you to choose how long you want the contact to wait before proceeding. Options are available for seconds, minutes, hours, or days.
• Only continue within a specific schedule: This setting can restrict the timing of the delay to only specific days or times. This is particularly useful for scheduling messages to be sent during business hours.

If you configure the schedule to function only during working hours, a contact will wait until the next available business hour to proceed. This means that delays occurring during weekends or holidays will pause till the next designated operational day.

Best Practices and Tips

Implementing the Delay step effectively can enhance your messaging strategy. Here are some best practices to consider:

• Use delays strategically to create a conversational flow that mimics human interaction, enhancing engagement.
• Clearly label your Delay steps for better clarity when managing complex flows.
• Customize duration and schedule restrictions based on your audience's engagement patterns to optimize message delivery.
• Consider seasonal or specific promotional timing when setting delays for relevant campaigns.

Common Use Cases with Examples

The Delay step can be applied in various scenarios within the WhatsApp messaging flows:

• **Lead Nurturing**: If a contact engages with a series of messages, adding delays can make it feel more like a personalized conversation rather than a bombardment of information.
• **Reminder Messages**: For businesses sending out reminders, using a delay before a confirmation message can enhance the anticipation and interaction.
• **Time-sensitive Promotions**: When communicating limited-time offers, strategically placed delays can ensure contacts receive messages during optimal engagement windows.

Troubleshooting

While setting up the Delay step is generally straightforward, users may encounter issues such as:

• **Contacts not receiving messages as scheduled**: This can occur if the Only continue within a specific schedule option is misconfigured. Double-check that the schedule accurately reflects your intended messaging hours.
• **Failed message delivery after long delays**: If regions experience connectivity issues or WhatsApp's 24-hour message window is exceeded, review the timing and ensure that a Template step follows a delay exceeding 24 hours.

FAQ

Here are some frequently asked questions regarding the Delay step:

1. What is the maximum duration I can set for a delay?

The maximum delay duration is selectable in days; however, if it exceeds 24 hours, ensure that a Template step follows to maintain message delivery compliance with WhatsApp regulations.

1. Can I customize the delay for different user segments?

Yes, by utilizing different flows or conditional splits within your messaging flows, you can customize delays based on user segments.

1. What happens when a contact reaches the delay outside of specified schedule hours?

If a contact is on a delay during inactive schedule times, they will remain in that step until the countdown resumes when the schedule allows.

1. Is there a limit on how many delay steps I can include in a flow?

There is no hard limit on the number of delay steps; however, be cautious with their use to maintain clarity and manageability in your messaging flows.

1. How does the delay impact engagement rates?

When used effectively, a delay can enhance engagement rates by creating a more conversational flow, simulating real-time interaction and improving user experience.

• For further assistance or inquiries about WhatsApp messaging and its features, refer to the relevant sections under WhatsApp and Messaging Flows.*

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