Interest tags

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How to Apply Interest Tags Based on Page Views

Interest tags in ActiveCampaign are a powerful method for tracking and understanding your contacts' interests based on their interactions with specific pages on your website. This feature allows you to apply a tag automatically when a contact repeatedly views a page, thereby enabling you to personalize your email content or initiate targeted follow-up sequences based on the interests demonstrated through their web activity. Understanding what interests your contacts can provide valuable insights, helping you tailor your content and improve engagement.

How to Access this Feature

To utilize interest tags, you must have set up Site Tracking in ActiveCampaign. This ensures that the system can track the web pages your contacts visit. To access the feature, follow these steps: 1. Log in to your ActiveCampaign account. 2. Navigate to the Automations section from the left menu.

Step-by-Step Instructions

To create an automation that applies interest tags based on page views, follow these detailed steps:

Step 1: Create a New Automation

1. Click on Automations in the left menu to navigate to the Automations Overview. 2. Select Create an automation. 3. Choose Start from Scratch and click Continue.

Step 2: Set Trigger for Page Views

4. Select the trigger Web page is visited to have the automation execute whenever a page is visited by a contact. 5. Click Continue.

Step 3: Configure Trigger Conditions

6. You will now configure your triggering conditions based on the interests you intend to measure. For example, if you operate an ecommerce store that sells electronic products, you might want to tag contacts based on their interest in different product categories like televisions, blu-ray players, etc.

  - To tag contacts interested in televisions, enter the URL of the televisions category: 
  ```
  http://mydomain.com/products/televisions/*
  ```
  This wildcard (*) allows the automation to trigger for any product within that category, ensuring that visits to specific products or sales promotions are tracked.

Step 4: Allow Multiple Page Views

7. Set the automation to run Multiple Times so it activates each time a contact views a page within the specified category. 8. Click Add Start.

Step 5: Add Conditions to Segment Contacts

9. Click the + button to add an action to your automation. Under Conditions and Workflow,’’ select If / Else. This will create a conditional pathway in your automation. 10. You will create a condition to segment contacts based on how many times they have visited the category:

  - If a contact views the televisions category 2-5 times, they will be considered genuinely interested. 

Step 6: Apply Interest Tag

11. To apply an interest tag, click the + button, select the Contacts category, and choose Add tag.

   - Here, you can choose a tag such as:
     * [Interest] Televisions
     * Interested in televisions
     * Interest: Televisions

  Choose a systematic naming convention for your tags for clarity and consistency.

Step 7: Name and Activate the Automation

12. Give your automation a descriptive name, such as "Interest Tagging for Televisions." 13. Finally, toggle the Active / Inactive switch to make your automation active.

Now that you’ve configured this automation, your contacts’ page views will indicate their interests, allowing you to send targeted messages which are far more likely to resonate with them.

Configuration Options and Settings

- Site Tracking: Ensure this is set up to accurately monitor web page visits. - Tags: Create a consistent system for naming your tags. - Triggering Conditions: Set up for multiple page views to identify true interests. - Conditions and Workflow: Use If / Else to segment contact behavior efficiently.

Best Practices and Tips

- Consistency in tagging: Develop a system and stick to it to keep your tags organized. - Group similar automations using labels to enhance visibility and management. - Utilize the insights gained from page views not just for tagging, but to inform your marketing strategies overall. - Consider regular review and adjustment of your tagging system as your product offerings change or evolve.

Common Use Cases with Examples

- **Ecommerce Engagement**: An online store could use interest tags to gauge which customers are frequently browsing specific product categories, aiding in tailoring promotional offers or personalized content based on observed interests.

- **Content Marketing**: A blog could track which articles prompt the most repeat visits, applying interest tags to tailor future newsletters or content recommendations to those readers.

Troubleshooting

If your interest tags are not applying as expected, consider checking: - Whether Site Tracking is properly configured. - That your automation is active and correctly set up with conditions. - The URL paths entered for triggering must correctly reflect how your website categorizes pages.

FAQ

1. What are interest tags?

Interest tags are labels that you apply to contacts based on their interaction with specific pages on your website, allowing you to understand their interests better.

2. How many times must a contact visit a page to receive a tag?

To apply an interest tag based on page views, a contact typically needs to visit a specific page or category 2-5 times.

3. Can I create multiple interest tags for different categories?

Yes, you can create separate automations for each category of interest, allowing you to tag contacts based on diverse interests.

4. How do I know what tags to create?

It’s advisable to analyze your offerings and customer behavior to determine relevant categories to track and tag.

5. Will all contacts receive tags?

No, only contacts who meet the conditions you set (like multiple page views) will receive the corresponding interest tags.

6. Can I change the naming convention of my tags after creating them?

Yes, you can edit the tags, but it's best to maintain a consistent naming system for clarity.

7. What should I do if I'm not getting any automation results?

Check your Site Tracking setup, ensure the automation is active, and verify the triggering conditions are correctly configured.

This comprehensive approach to applying interest tags based on page views will enhance your marketing efforts and relationship with your contacts. ```