Site Tracking

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How to set up Site Tracking

Site Tracking connects your marketing and sales processes to your website activity by tracking webpage visits made by contacts in real-time. This feature is crucial for understanding how contacts interact with your website, allowing you to tailor your marketing strategies more effectively.

It is important to note that Site Tracking is not supported in 1:1 emails.

How to access Site Tracking

To access the Site Tracking feature in ActiveCampaign, follow these steps: 1. Log in to your ActiveCampaign account. 2. In the left navigation menu, click on Website. 3. Select Site Tracking from the dropdown.

Step-by-step instructions

Here are the detailed instructions on how to set up Site Tracking:

1. **Enable Site Tracking**:

  - Under the Site Tracking section, toggle the Enable switch to the On position.

2. **Add your website URL**:

  - Type or paste your website URL into the Add Website URL field. Exclude the “http://" protocol, and you are not required to include the "www" portion of the URL to whitelist a domain.
  - The Include all website pages option is selected by default. If you want to whitelist a single page or subdomain instead of all website pages with your URL, type the specific URL of that page into the Add Website URL field and uncheck the Include all website pages box.

3. **Add your URL**:

  - Click the Add button.

4. **Repeat for additional domains**:

  - If you have other domains or subdomains to track, you can repeat steps 2 and 3 for each of them.

After completing these steps, your domain will display in the Website URL section of the tracking page. Remember that the Site Tracking box will be checked by default, meaning that your visits to the whitelisted URL will be tracked once the site tracking code is installed on your site.

You will also notice that the Conversations box is checked by default. This means if you're using the Conversations feature, the chat widget will appear on pages where the site tracking code is installed. You can uncheck this box if you're not using the Conversations feature. Note that as of January 3, 2023, this feature is no longer available for new customers.

How to install Site Tracking code

To install the Site Tracking code:

1. In your ActiveCampaign account, repeat steps 1 and 2 from the previous section. 2. Click the code in the Tracking Code box to highlight it. 3. Copy the code and paste it into the footer of each page on your website that you wish to track.

It is recommended to place the code in the footer for ease of tracking across all pages. However, be sure to review the documentation provided by your Content Management System (CMS) to ensure the correct placement of the code.

If you are using a WordPress site, please see our article on using Site Tracking with WordPress for more detailed instructions.

Configuration options and settings

The key configuration options for Site Tracking include:

- Enable toggle: Controls whether the Site Tracking feature is active. - Add Website URL: The field where you input your website’s URL for tracking. - Include all website pages: A checkbox that determines whether to track all pages on the inputted website or just specific URLs. - Conversations: A checkbox that controls the appearance of the chat widget on tracked pages, provided you are using the Conversations feature.

Best practices and tips

1. **Ensure accurate URL entry**: Double-check your website URLs for accuracy to ensure correct tracking. 2. **Placement of tracking code**: For optimal performance, always place the tracking code in the footer of your website. 3. **Monitor visits regularly**: Frequently check the Site Tracking reports to assess how contacts engage with your site and adjust your marketing strategies accordingly. 4. **Utilize segments**: Use segments in ActiveCampaign to tailor your messages based on the pages contacts visited on your website.

Common use cases with examples

- **E-commerce Tracking**: A retailer can track visitor behavior on their product pages to better understand customer interests and boost conversion rates through targeted email campaigns. - **Content Engagement**: A blog can monitor which articles attract the most traffic and devise strategies to promote similar content or monetize popular posts. - **Lead Generation**: By tracking specific landing pages, businesses can optimize their lead generation efforts, enhancing the overall effectiveness of their campaigns.

Troubleshooting section

If you encounter issues with Site Tracking, consider the following:

- Ensure that the Site Tracking code is correctly installed in the footer of every page you wish to track. - Check that the correct URL has been added in the Add Website URL field. - Verify that the Enable toggle is turned on. - If tracking is not functioning as expected, you may need to contact ActiveCampaign support for further assistance.

Related features

- Website - Automation - Conversations

FAQ section

Q1: What is Site Tracking? A1: Site Tracking is a feature that connects your marketing and sales processes to your website activity by tracking webpage visits made by contacts in real-time.

Q2: How do I enable Site Tracking? A2: You can enable it by navigating to Website > Site Tracking and toggling the Enable switch to the On position.

Q3: Can I track just one page? A3: Yes, you can track a single page by entering its specific URL and unchecking the Include all website pages option.

Q4: What if I have multiple domains? A4: You can add multiple domains or subdomains by repeating the URL entry steps for each one.

Q5: Is Site Tracking compatible with all HTML email types? A5: No, Site Tracking is not supported in 1:1 emails.

Q6: Where should I place the tracking code? A6: The tracking code should be placed in the footer of each webpage you desire to track.

Q7: What happens if I do not see tracking data? A7: Ensure that the tracking code is correctly implemented, the correct URLs are added, and the tracking is enabled. If the issue persists, consider reaching out to support.

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