Pages metrics

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Pages Metrics

Introduction

Pages metrics in ActiveCampaign provide valuable insights into the performance of your landing pages. Understanding these metrics is critical for optimizing your marketing efforts as it allows you to identify your best-performing pages and those that may require improvements. With the ability to track important statistics such as page views, conversions, and conversion rates, you will be equipped to make data-driven decisions that enhance your marketing strategies.

How to Access This Feature

To access the Pages metrics feature, follow these steps:

1. Log into your ActiveCampaign account. 2. In the left navigation menu, click on Website. 3. Select Pages to navigate to the Landing Pages Dashboard.

Here, you will find an overview of your landing pages along with the available metrics.

Step-by-Step Instructions

Once you're on the Landing Pages Dashboard, you can view your pages metrics. Below are the key metrics and how they are calculated and presented:

Metrics Overview

- **Page Views**:

 - Displays the total number of views your landing page has received, including multiple visits from the same visitor. This metric is automatically tracked, and no additional setup is required for Site Tracking to monitor visits.

- **Conversions**:

 - Conversions encompass several actions:
   - **Form Submissions**: Captures all submissions made by contacts, whether or not they are on your mailing list. This validation includes submissions from both the "Pages Form" block (for accounts created before August 2, 2022) and the Inline Form block, which are both tracked by default.
   - **Button Clicks**: Recorded if there is an actionable call-to-action button on your page, which must include a link to be counted. You have the option to disable this metric for each button.
   - **Link Clicks**: Counts clicks on any link present on your page. Similar to button clicks, this is tracked by default, but can be individually disabled as well.

- **Conversion Rate**:

 - This is calculated as the total number of landing page visits divided by the number of conversions, and is tracked by default as well.

How to Remove Button and Link Clicks from the Conversions Metric

If you wish to adjust what counts as a conversion, particularly to exclude button and link clicks from your metrics, follow these steps:

1. On the Landing Pages Dashboard, click the Edit Design button for the specific landing page you wish to modify. 2. Select the button or link for which you want to change the tracking settings. 3. Uncheck the Count towards page analytics option that appears. 4. Repeat these steps for each button or link on your landing page that you want to exclude.

Configuration Options and Settings

The Pages metrics feature offers several adjustable settings to better tailor tracking to your needs:

- **Button and Link Click Tracking**: You can opt out of tracking clicks for specific buttons and links on your landing page by unchecking the Count towards page analytics option.

- **Data Tracking Effectiveness**: It's essential to note that metrics are only collected for landing pages published after February 22, 2022. To track metrics for pages published prior to this date, you need to re-publish them.

Best Practices and Tips

To effectively utilize Pages metrics, consider the following best practices:

- Regularly review your metrics to identify pages that are underperforming or exceeding expectations. This can help inform your content strategy and marketing efforts. - A/B test landing pages with different layouts, content, and call-to-action buttons to determine what resonates best with your audience. - Leverage the data from form submissions to enhance lead nurturing processes by tailoring follow-up emails based on the actions taken on landing pages. - Remember that resetting metric data is not possible; strategic planning prior to creating landing pages is essential to ensure the most relevant statistics.

Troubleshooting

While using Pages metrics, you may encounter a few challenges. Here are some common issues and their solutions:

- **Why aren't my metrics displaying?**

 - Ensure that you are checking metrics for pages that were published after February 22, 2022. If not, republish the pages to start collecting metrics.
 

- **Can I track clicks for a specific link?**

 - If clicks for a specific link are not showing up, ensure that tracking is enabled by checking the options related to the link's analytics settings.

Related Features

- For additional insights into your campaigns, consider exploring the Reports feature. - Understanding how to use Automation can improve your marketing strategies using data collected from landing pages.

FAQ

1. What plans include Pages metrics?

The Pages metrics feature is available on the Plus, Pro, and Enterprise plans.

2. Can I edit metrics for previous pages?

Yes, to add metrics to pages published before February 22, 2022, you must republish the pages.

3. Is it possible to reset page metrics?

No, resetting page metrics is not possible once they have been recorded.

4. How are conversions calculated?

Conversions are calculated based on form submissions, button clicks, and link clicks on your landing pages.

5. Can I stop tracking clicks for specific buttons?

Yes, you can disable the tracking for specific buttons and links by unchecking the Count towards page analytics option.

6. Are all visits counted in the page views metric?

Yes, page views include all visits, even those made by the same visitor.

7. What should I do if I don’t see any data in my metrics?

Check if the landing page was published after February 22, 2022. If it was published before that date, you need to republish the page to start collecting metrics.

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