Optimize your ActiveCampaign landing page for mobile

```mediawiki Navigation: Main_Page > Landing Pages > Mobile Optimization > Optimize your ActiveCampaign landing page for mobile

Introduction

Optimizing your ActiveCampaign landing page for mobile devices is crucial in today's digital landscape, where a significant portion of users access content via mobile browsers. Effective mobile optimization ensures that your pages are visually appealing and functional, leading to higher engagement and conversion rates. This feature allows you to tailor the design and layout of your landing pages specifically for mobile users, providing a seamless experience that meets their needs.

How to Access This Feature

To begin optimizing your ActiveCampaign landing page for mobile, you need to access the mobile preview mode. This feature is available for Plus, Pro, and Enterprise plan types.

Step-by-Step Instructions

Follow these detailed steps to optimize your landing pages for mobile:

1. **Open the Page Editor:** Navigate to the landing page you wish to optimize within your ActiveCampaign account.

2. **Select Mobile Preview Mode:**

  - Hover your mouse over the Desktop preview mode located in the top left bar.
  - A modal window will appear. Click the Mobile option. 
  - The preview mode will switch to mobile, allowing you to see how your page will appear on mobile devices.

3. **Add, Remove, and Edit Blocks:** While in mobile preview mode, you can start modifying blocks on your page.

4. **Make Style Overrides:**

  - You can choose to make mobile style overrides, which are design changes that will only be visible on mobile devices:
    - Modify the following block styles:
      * Width
      * Background
      * Inner spacing
      * Border
      * Corners
      * Shadows
      * Opacity 
  - Be aware that changes in text or content sections, theme colors, and text styling will apply to both desktop and mobile views.

5. **Make Blocks Visible or Invisible in Mobile View:**

  - Click on the section you want to work with in the page editor.
  - To make a block or section visible only on mobile:
    - Click the Desktop icon to unselect it. The icon will change from blue to grey, while the Mobile icon remains blue.

6. **Rearranging Blocks:** Note that rearranging page blocks must be done in desktop mode, as changes will reflect on mobile by default.

7. **Remove Mobile Style Overrides:**

  - To revert any mobile style overrides, click the mobile style override icon located in the right pane for the chosen block.

Configuration Options and Settings

While optimizing your landing pages, you will encounter several key options within the mobile preview mode:

- **Mobile Style Overrides:** These are specific styling changes that only affect the mobile view. - **Visibility Settings:** Manage whether blocks are visible on mobile, desktop, or both. Default settings display blocks on both views unless modified. - **Block Styles:** Customizations for mobile such as adjusting Width, adjusting Background, changing Inner spacing, altering Border, modifying Corners, adding Shadows, and adjusting Opacity.

Best Practices and Tips

- **Test Extensively:** Always preview your landing page in mobile mode before finalizing to ensure a seamless user experience. - **Simplicity is Key:** Mobile users benefit from straightforward designs. Avoid overcrowding your mobile landing page with excessive elements. - **Prioritize Key Information:** Ensure the most important information is easily accessible without excessive scrolling. - **Use Large Clickable Areas:** Design buttons and links that are easy to tap on mobile devices, as smaller designs can lead to user frustration. - **Monitor Performance:** Use analytics to evaluate how mobile users are engaging with your landing page post-optimization and make adjustments as necessary.

Common Use Cases

1. **Event Registrations:** Optimizing landing pages for users registering on mobile devices can significantly reduce drop-off rates. 2. **Promotional Campaigns:** Mobile-optimized landing pages can enhance user experience during promotional offers, making it easier for users to take advantage from their smartphones. 3. **Product Launches:** Ensure a smooth checkout or sign-up process for mobile users when launching new products.

Troubleshooting

- **Issues with Mobile Preview Function:** If the mobile preview does not display as intended, ensure that you have not saved overrides that conflict with your design intentions. Check the mobile style override icons for any red "X" indicators. - **Visibility Problems:** Double-check the visibility settings of your sections or blocks to ensure they are correctly configured for mobile viewing.

FAQ

1. How do I switch back to the desktop view?

Simply hover over the Mobile preview mode in the top left corner and select the Desktop option.

2. Can I make different text styles for mobile and desktop?

No, changes to text styling will apply to both mobile and desktop views consistently.

3. Why are my mobile overrides not appearing?

Ensure you have saved the mobile styles. Any conflicts with desktop styles may prevent overrides from displaying as intended.

4. Can I test my mobile page on my actual mobile device?

Yes, after publishing your optimized page, you can view it directly on your mobile device for real-time testing.

5. What if I want to completely remove mobile overrides?

To remove any mobile style overrides, simply click the mobile style override icon in the right pane for the selected block.

6. Are there specific guidelines for block sizes on mobile?

While there are no strict guidelines, larger clickable areas and simplified layouts are recommended for better usability on mobile screens.

7. How important is mobile optimization for landing pages?

Mobile optimization is critical as it enhances user experience, reduces bounce rates, and increases conversion rates from mobile users.

This comprehensive guide aims to assist you in optimizing your ActiveCampaign landing pages for mobile. For more insights on mobile design best practices, refer to the supporting documentation available within your ActiveCampaign account. ```