FAQs and Glossary for A2P 10DLC

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FAQs and Glossary for A2P 10DLC

ActiveCampaign’s SMS feature facilitates sending targeted, automated SMS messages based on customer actions and behaviors. As part of regulating SMS communications, mobile carriers have implemented the Application-to-Person 10-Digit Long Code (A2P 10DLC) system. This article provides an overview and answers commonly asked questions about A2P 10DLC to help you understand its importance and compliance requirements.

What is A2P 10DLC Registration, and Why Does It Matter?

A2P 10DLC registration allows businesses to send application-to-person (A2P) text messages using local long codes, which can improve deliverability and aid in combating spam. It is essential for enhancing customer interactions through SMS, ensuring that messages are identified and recognized by the end-users. To comply with A2P 10DLC regulations, businesses must complete a registration process that involves the following key requirements:

1. Registering a brand to identify your business to carrier networks (e.g., Verizon, AT&T). 2. Registering a campaign use-case that outlines the type of messaging (marketing, customer service, etc.) your business will conduct.

How to Access This Feature

To begin utilizing A2P 10DLC registration, you must be an ActiveCampaign user. Follow the steps below to access the registration process:

1. Log in to your ActiveCampaign account. 2. Navigate to the SMS settings section via the platform interface. 3. Find the option for A2P 10DLC registration and follow the prompts.

Step-by-Step Instructions for A2P 10DLC Registration

The registration process is straightforward, designed to guide you through the required data collection. Here’s a step-by-step guide:

1. **Gather Required Information:**

  - You will need the following information for registration:
    - **Company Information:** This includes your business name, physical address, and business type (e.g., LLC, corporation).
    - **Key Point of Contact:** Provide the name, role, title, and contact information of a representative from your business.
    - **Example Messages:** Prepare a few SMS examples that represent your campaign use-cases.

2. **Complete the Registration Form:**

  - Input your business information accurately in the designated fields. This ensures proper verification and recognition when messages are sent.
  - Include the point of contact details to address any compliance issues in the future.

3. **Submit Your Registration:**

  - Review your information for accuracy, ensuring it aligns with your business registration documents.
  - Click the submission button in the registration interface to finalize the process.

4. **Receive Confirmation:**

  - After submission, you will receive a dedicated phone number linked to your account for SMS messaging.

Configuration Options and Settings

Within the A2P 10DLC registration process, several critical configuration options must be carefully input:

- Company Name: This should be the official name registered in your business documents. - Business Address: Ensure this matches your official business address to avoid complications in your registration. - Point of Contact: Provide a name and contact information for compliance-related communications. - Example Messages: Format the examples clearly to reflect typical SMS content your customers will receive.

Best Practices and Tips

To ensure smooth registration and compliance with A2P 10DLC, consider the following best practices:

- **Register Early:** Complete your registration as soon as possible to avoid message filters or delivery issues. - **Keep Records:** Maintain documentation of your registration and communications with carrier networks. - **Provide Clear Examples:** Ensure example messages are straightforward and representative of the SMS content you will send. - **Stay Informed:** Monitor updates from ActiveCampaign regarding A2P 10DLC compliance and registration processes.

Common Use Cases with Examples

A2P 10DLC is beneficial across various business scenarios, which include but are not limited to:

- **Promotional Campaigns:** Sending marketing messages like "Take 10% off your next order with promo code Save10." - **Customer Engagement:** Messages such as "Thank you for signing up! Your coupon code is Welcome20." - **Account Notifications:** Informing customers about account activity, like "Your order has shipped! Track it at [link]."

Troubleshooting Section

If you encounter issues during the A2P 10DLC registration process, consider the following troubleshooting steps:

- **Check Information Accuracy:** Double-check the inputted information against your business registration documents. - **Contact Support:** Reach out to ActiveCampaign support for any technical issues or questions regarding compliance. - **Review Carrier Guidelines:** Familiarize yourself with carrier-specific requirements that may impact your registration.

Related Features

- For further reading, you may want to explore the following features related to SMS and A2P messaging:

 - SMS
 - A2P 10DLC

Frequently Asked Questions (FAQ)

Q1: How do I know if I am affected by A2P 10DLC and need to register? A: If you send SMS messages to numbers in the United States, including those in Puerto Rico and Guam, you must register.

Q2: What happens if I don’t register? A: Unregistered SMS messages may not be delivered, resulting in disruptions to your communication strategy.

Q3: How often do I need to register? A: Generally, registration is a one-time process, unless you previously registered under the express low-volume option prior to October 2, 2022.

Q4: Will I receive a dedicated phone number after registering? A: Yes, registration includes a dedicated phone number for your SMS campaigns.

Q5: Does this affect users outside the United States? A: Yes, all ActiveCampaign users sending SMS to U.S. numbers must complete this registration.

Q6: What penalties exist for violating SMS messaging guidelines? A: Users who violate guidelines may incur fines from U.S. telecom carriers, potentially reaching $10,000 per occurrence.

Q7: How will ActiveCampaign help with the registration process? A: ActiveCampaign provides a user-friendly registration process within the platform, alongside support for addressing any inquiries or issues.

This article will continue to be updated with additional resources and information as new compliance requirements related to A2P 10DLC become available. For further details on registration and compliance, refer to the relevant documentation.