Manage the SMS consent message in forms
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Manage the SMS Consent Message in Forms[edit | edit source]
ActiveCampaign provides a robust system for creating forms that allow businesses to collect customer consent for receiving SMS messages. It is crucial to manage the SMS consent message effectively to ensure compliance with regulations and to keep your audience well-informed. This article explores the importance of SMS consent messages, how to access and edit them within your forms, and best practices to follow.
Introduction[edit | edit source]
An SMS consent message is a mandatory component when collecting contact consent for sending SMS messages. This requirement is not only a best practice, but it is also regulated under various laws governing telecommunications and marketing. By actively managing this consent message, businesses can maintain transparency with their audience and reduce legal risks.
In ActiveCampaign, a default SMS consent message is provided when you create a form that uses the “Subscribe by SMS” action. However, you have the flexibility to customize this message to align with your business's tone and messaging.
How to Access This Feature[edit | edit source]
To manage the SMS consent message in your forms within ActiveCampaign:
1. Navigate to the Website section in the left menu. 2. Click on Forms to access your existing forms or create a new one.
Once you are in the forms section, you can create or edit a form to include the SMS consent message.
Step-by-Step Instructions[edit | edit source]
Follow these steps to edit the default SMS consent message in your form:
1. Click Website > Forms on the left menu. 2. Select the form you wish to edit, or create a new “Subscribe by SMS” form. 3. In the Form Editor, click on the SMS consent message text displayed in the form. 4. On the right menu, click the button labeled Edit Consent Message. 5. Customize the SMS consent message as needed. 6. Click Save to apply your changes.
Remember, you must include text within the SMS consent message box to save the changes. It is not possible to have a “Subscribe by SMS” form without an SMS consent message.
Configuration Options and Settings[edit | edit source]
ActiveCampaign provides a default SMS consent message, which is as follows:
"By submitting this form and signing up for texts, you consent to receive marketing text messages (e.g., promos, cart reminders) from [Your Company Name] at the number provided. Consent is not a condition of purchase. Msg & data rates may apply. Msg frequency varies. Unsubscribe at any time by replying STOP."
While the default message can serve as a good starting point, be sure to personalize the "[Your Company Name]" placeholder to ensure clarity and professionalism in your messaging.
Best Practices and Tips[edit | edit source]
To ensure your SMS consent message is effective and compliant:
1. **Clarity is Key**: Make sure your SMS consent message is clear and understandable to your contacts. Avoid using technical jargon that may confuse them. 2. **Stay Compliant**: Always adhere to local regulations regarding SMS marketing. This includes obtaining explicit consent from your contacts before sending SMS messages. 3. **Test Your Message**: Consider testing different versions of your consent message to determine which resonates best with your audience. 4. **Regularly Review Your Message**: Periodically review your consent message to ensure it aligns with your current marketing practices and legal requirements. 5. **Seek Legal Advice**: If in doubt, consult your legal counsel to understand the best practices for SMS marketing within your jurisdiction.
Troubleshooting[edit | edit source]
If you encounter issues while editing your SMS consent message:
- Ensure that there is actual text in the SMS consent message box. The system will not allow you to save changes if the box is empty. - Double-check that you have the necessary permissions to edit the form. Ensure you are logged in with an account that has editing capabilities. - If changes are not reflecting, refresh the form editor and confirm that the changes have saved correctly.
Related Features[edit | edit source]
Consider exploring these related features in ActiveCampaign for a comprehensive approach to marketing communications:
- Forms - SMS Marketing - Automation
FAQ[edit | edit source]
- Q: Do I need to include a consent message for every SMS I send?
A: Yes, you must include a consent message whenever you collect SMS consent from a contact.
- Q: Can I customize the default SMS consent message?
A: Yes, you can edit the default SMS consent message to better fit your company’s branding and legal needs.
- Q: What happens if I don’t add an SMS consent message to my form?
A: The form cannot be saved without an SMS consent message if it is set to "Subscribe by SMS".
- Q: Are there regulations I need to follow when sending SMS messages?
A: Yes, it’s critical to comply with local and international laws regarding SMS marketing, including obtaining explicit consent.
- Q: Where can I get legal advice regarding SMS marketing?
A: It is recommended to consult with your legal counsel for personalized legal advice pertaining to your specific situation.
- Q: Is the SMS feature available on all ActiveCampaign plans?
A: The SMS feature is available for Plus, Professional, and Enterprise plans. You must also purchase the SMS add-on.
- Q: What is the default SMS consent message?
A: The default message is: "By submitting this form and signing up for texts, you consent to receive marketing text messages (e.g., promos, cart reminders) from [Your Company Name]..."
By ensuring that you effectively manage your SMS consent messages, you can maintain compliance, foster transparency, and cultivate trust with your audience. ```