Understanding Form Statistics

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Understanding Form Statistics

Introduction

In ActiveCampaign, understanding the statistics of your forms is essential for analyzing performance and user engagement. The Form Statistics feature allows you to view important metrics such as total form entries, the number of contacts created, and the number of deals generated through form submissions. This data is critical for businesses to assess the effectiveness of their forms and refine their marketing strategies.

By accessing this feature, you'll be able to gain insights into how contacts interact with your forms, enhancing your ability to manage relationships and follow up with leads effectively. In this article, we’ll detail how to access your Form Statistics and explain the significance of each piece of information available.

How to Access Form Statistics

Form statistics are easily accessible via the Forms overview page within your ActiveCampaign account. Follow these steps to view form statistics for a specific form:

1. Click Website on the left menu to open the Forms overview page. 2. Locate the specific form you wish to analyze and click the down caret next to the Edit button. 3. From the dropdown menu, select the Statistics option.

Once you complete these steps, the Form Statistics modal will open, displaying the relevant metrics.

Step-by-Step Instructions

Accessing the Statistics Modal

1. Navigate to the Forms overview page by clicking on Website from the left-hand menu. 2. Find the desired form and click the down caret adjacent to the Edit button. 3. Choose the Statistics option from the dropdown list.

Understanding Form Statistics

When the Form Statistics modal appears, you will find various pieces of information including:

• Date Created: Indicates when the form was initially set up in your account.
• Total Entries: This metric reflects the total number of times your form has been submitted. It includes:

 * All submissions, including duplicates from the same contact.
 * Entries from pre-existing contacts in your account.
 * Submissions from contacts who fulfill the double opt-in process; any submission that does not complete double opt-in will not be counted towards the Total Entries.
 

For example, if a new contact submits a double opt-in form twice but only confirms one opt-in, the statistic will reflect only one entry.

• Contacts Created: This figure shows how many new contacts were initiated from form submissions. Pre-existing contacts who submit the form will not be included in this count. If a contact submits a double opt-in form without confirming their opt-in, they will still be counted here.

• Deals Created: This statistic will only apply to forms that have an Add to Deal action. The number represents deals created from the submissions, and may not match the number of contacts created due to the possibility of multiple deal actions tied to a single form. For forms using double opt-in, deals are generated once the contact confirms their opt-in.

• See Contacts: This option allows you to view the contacts that resulted from your form submissions. If double opt-in is used, only confirmed contacts will appear here.

• Most Recent Contacts: This section lists the latest contacts who submitted your form, and again, it only includes those who have confirmed their opt-in if double opt-in is employed.

Configuration Options and Settings

While accessing and understanding your Form Statistics, several configuration options are relevant:

• The statistic Total Entries will help determine overall engagement with your forms.
• Contacts Created helps assess new lead generation effectiveness.
• The Deals Created statistic reveals how many financial opportunities arose from your forms.
• You can view specific contacts through the See Contacts feature or track the latest submissions using the Most Recent Contacts metric.

These metrics provide a comprehensive look at the performance and impact of your forms, enabling you to optimize marketing efforts and improve conversion rates.

Best Practices and Tips

To effectively utilize the Form Statistics, consider the following best practices:

• Regularly analyze your form statistics to identify trends in submissions and conversion rates.
• Utilize the information from the Contacts Created statistic to segment your audience and tailor follow-ups for better engagement.
• Adjust your forms based on the feedback collected through statistics; if certain forms have higher entries but low conversions, evaluate their design and messaging.
• Ensure you have a double opt-in strategy in place to maintain quality contact lists, while also leveraging the data from confirmed opt-ins.

Troubleshooting

If you encounter issues while accessing your Form Statistics, consider the following:

• Ensure you have the necessary permissions to view form statistics; some user roles may have restricted access.
• If the statistics do not seem to update in real-time, allow a few moments, as there can be a delay in data synchronization.
• For specific concerns, consult your account settings or reach out to ActiveCampaign support.

Related Features

- Forms: A central feature that integrates with your website and allows you to collect leads. - Automations: Enhance form submissions with follow-up actions based on contact behavior. - Deals: Manage opportunities created through form submissions.

FAQ

• What metrics are available in Form Statistics?

 Form Statistics display metrics including Total Entries, Contacts Created, Deals Created, See Contacts, and Most Recent Contacts.

• Can I access statistics for any form?

 Yes, you can access statistics for any form listed on the Forms overview page.

• What happens to duplicate form submissions?

 Duplicate submissions are counted in Total Entries but will not create new contacts if the submitter already exists.

• How do double opt-ins affect form statistics?

 Double opt-ins only count confirmed submissions towards Total Entries and Contacts Created.

• Is there a way to see individual contact information from form submissions?

 Yes, the See Contacts feature will allow you to view specific contacts who submitted the form.

• What should I do if I can’t access Form Statistics?

 Check your user permissions, and if issues persist, contact ActiveCampaign support for assistance.

• Can I automate follow-ups based on form submissions?

 Yes, you can use the Automations feature to set up automated follow-ups post-form submission.

By leveraging the insights gained from Form Statistics, you can significantly enhance your marketing efforts and ensure your forms are effectively capturing leads and generating opportunities. ```