Form Performance report

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Form Performance Report

The Form Performance report in ActiveCampaign provides a holistic view of how your forms are performing, both individually and collectively. Understanding the metrics behind your forms is essential for optimizing lead generation and enhancing your marketing strategies. This report allows users to quickly identify which forms are generating the most contacts and track individual form metrics over time. By analyzing form performance, users can fine-tune their strategies to improve engagement and conversion rates.

How to Access the Form Performance Report

Accessing the Form Performance report can be done through two simple methods:

1. Click Reports in the left menu, then select Website > Form Performance. 2. Alternatively, you can click Website in the left menu and directly select Form Performance.

Upon accessing the report, the performance metrics for all forms from the last 14 days will be loaded automatically.

Step-by-Step Instructions

When you access the Form Performance report, you'll see several components and metrics displayed. Follow these steps to utilize the report effectively:

Setting a Date Range

To view data within a specific timeframe:

1. Locate the date range filter at the top of the report. 2. Click on either the Start Date or the End Date field. 3. Select a date from the pop-up calendar to define your desired time range.

Filtering by Specific Form

1. Use the Form dropdown menu to filter data based on a specific form. 2. Click the dropdown and select the form you want to analyze. Note that you can only select one form at a time. 3. The report page will refresh to display data based on the parameters you’ve set.

Configuration Options and Settings

The Form Performance report features various configurations that enhance data analysis. Some of the major components include:

Form Performance Stats

These stats provide a quick overview of form submission data within the date range set:

• Total Submissions: The total number of times your forms were submitted.
• Top Form Submitted: Identifies which form received the most submissions.
• Top Submission Day: Indicates the day of the week when forms received the most submissions.
• Average Form Submission: Shows the daily average number of submissions.

Graphs and Charts

The report includes visual aids for better data interpretation:

1. **Form Submission Trend Graph**: Displays the total number of submissions for each form over the selected timeframe. Hover over data points for specific submission details for particular days. 2. **Form Submission Summary Chart**: Shows total submissions for each form, helping to quickly identify which forms performed best and which may need improvements. 3. **Form Submission by Day Chart**: Visualizes submission performance by day, enabling users to quickly see daily submission trends.

Form Submission Details Table

This table provides a granular breakdown of each submission. Users can view:

• Form: The name of the submitted form.
• Submit Date: When the form was submitted.
• Contact First Name: The first name of the contact who submitted the form.
• Contact Last Name: The last name of the contact who submitted the form.
• Contact Email: The email address provided by the contact.

You can sort data in the submission details by clicking on any column header to switch between alphabetical and reverse alphabetical order.

Best Practices and Tips

To get the most out of the Form Performance report, consider the following best practices:

• Regularly analyze your form data to optimize your forms for higher engagement rates.
• Use the Top Form Submitted and Top Submission Day metrics to discover trends and patterns in user engagement.
• If you notice an unexpected surge in submissions, check the Form Submission Details table to identify the forms contributing to that growth.
• Incorporate a CAPTCHA or Double Opt-In on forms that generate spam contacts to enhance data quality.

Troubleshooting

If you encounter issues while using the Form Performance report, consider these troubleshooting steps:

• Ensure that the selected date range includes submissions; reports will show metrics only for the specified timeframe.
• Refresh the page or clear your browser cache if the report doesn’t load correctly.
• If specific forms don't appear in the report, check the submission settings for those forms or verify that they have had submissions in the selected date range.

FAQ

1. What types of data can I find in the Form Performance report? You can view total submissions, top-performing forms, submission trends over days, and detailed submission information, including contact data.

2. How do I filter submissions by a specific form? Use the Form dropdown at the top of the report to select a single form. The report will refresh to show only the data for that form.

3. Can I export the data from the Form Submission Details table? Yes, you can export the data in formats like CSV, TXT, and Excel by clicking the three vertical dots next to any row in the Form Submission Details table and selecting Download Data.

4. What should I do if I notice an increase in spam submissions? Investigate using the Form Submission Details table to identify which forms are generating spam contacts and consider implementing protections such as a CAPTCHA or opt-in confirmation.

5. How frequently is the data in the Form Performance report updated? The report automatically loads performance metrics for the last 14 days when accessed, reflecting the most recent submission data.

6. Can I visualize form submissions over time? Yes, the Form Submission Trend graph displays total submissions over the selected timeframe, allowing you to visualize trends.

7. How can I improve form performance based on this report? Analyze which forms receive the most submissions and review days with lower submissions. Utilize the insights gained to adjust your form placement or content accordingly.

For further information, you may visit the official ActiveCampaign documentation or support resources related to the Form Performance report. ```