Spam Check

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About Spam Check

Introduction

The Spam Check feature is an essential tool provided by ActiveCampaign to identify potential issues that may categorize your email campaigns as spam before they are sent to your contacts. This feature allows users to enhance their email deliverability by receiving feedback on the content of their messages, thereby improving the chances of successful inbox placement. A high Spam Check score indicates areas for improvement, while a low score does not guarantee inbox placement. Therefore, it's crucial to leverage Spam Check as a preliminary measure when preparing emails.

How to Access Spam Check

To access the Spam Check feature, navigate to the Campaign Summary page or the Campaign Settings page after creating an email campaign or automation email. The results of the Spam Check will be displayed prominently, offering immediate insights into your email's potential spam characteristics.

Step-by-Step Instructions

1. **Create Your Email Campaign**: Start by designing your email in the ActiveCampaign platform.

2. **Access Spam Check**: Once your email content is ready, go to the Campaign Summary page or the Campaign Settings page.

3. **Run the Spam Check**: The Spam Check tool automatically scans your email content using SpamAssassin, a widely used open-source spam analysis tool.

4. **Review the Results**:

  - If the Spam Check tool does not identify any issues, you will see a message stating “Passed” with a green checkmark.
  - If issues are detected, a numerical score will be presented along with a list of suggested items you may want to address.

5. **Make Necessary Adjustments**: Based on the feedback provided, you can make edits to your email content to improve your Spam Check score.

6. **Resubmit for Spam Check**: After making changes, you might want to run the Spam Check again to ensure compliance.

Configuration Options and Settings

While the Spam Check tool will automatically scan your content, there are several important aspects to keep in mind regarding its configuration:

- SpamAssassin operates under a default configuration, which may limit the visibility of some issues. - The tool solely inspects the content of your messages; it does not evaluate sender domain reputation or the characteristics of your email list.

Implementing email sending best practices, such as adhering to the principles outlined in the Deliverability tips for content article, will significantly enhance your results with the Spam Check.

Best Practices and Tips

To maximize the effectiveness of Spam Check, consider the following best practices:

- **Keep Your List Clean**: Regularly remove unengaged contacts to maintain a high-quality email list. - **Use Conversational Language**: Aim for a natural tone in your writing to avoid triggering spam rules. - **Balance Text and Images**: Ensure a good mix of text and images in your emails to prevent being flagged for low text-to-image ratios. - **Avoid Spam Trigger Phrases**: Familiarize yourself with common terms and phrases that could cause your email to be marked as spam. - **Test Before Sending**: Utilize the Spam Check tool frequently during the email creation process to get iterative feedback.

Common Use Cases

The Spam Check feature is beneficial for various scenarios, including:

- **Formal Business Announcements**: For professional communications, ensuring that the email does not contain spam indicators can enhance impressions. - **Marketing Campaigns**: When promoting products or services, a clear and inbox-friendly message is crucial for open rates. - **Newsletters**: Engaging content delivered reliably affects reader engagement and retention.

Troubleshooting

If your email does not pass the Spam Check, consider the following common errors and solutions:

| Error | Fix | |--------------|------------| | Not finding what you looking for | Use the [1] resource for a comprehensive list of SpamAssassin rules + solutions. | | Sender email is commonly abused end user mail provider | Avoid using addresses from freemail providers like @gmail or @yahoo. Use your professional domain. | | Subject or body contains spammy phrases | Edit any identified phrases in your email to maintain clarity and authenticity. | | Imbalanced image-to-text ratio | Adjust your content to include more text if the email is flagged for too many images. |

FAQ

What is Spam Check?

Spam Check is a tool in ActiveCampaign that analyzes your email content using SpamAssassin to identify potential spam indicators before sending.

How does Spam Check affect my email delivery?

Although a high score on Spam Check does not guarantee inbox placement, it is an effective way to identify issues that can lead to being marked as spam.

Can I still send my email if it fails Spam Check?

Yes, Spam Check does not prevent sending your email; it simply indicates areas that may need attention before launching your campaign.

What should I do if I repeatedly fail Spam Check?

Review the feedback provided, familiarize yourself with common spam triggers, and make adjustments to your email content accordingly.

Do ISPs rely on SpamAssassin scores?

Most major ISPs do not rely heavily on SpamAssassin alone; instead, they use proprietary systems for spam detection.

Can my email still deliver successfully if it passes Spam Check?

Yes, passing Spam Check does not guarantee success but significantly improves your chances of also passing ISP spam filters.

Where can I find more information about improving email deliverability?

Refer to the Deliverability tips for content article on ActiveCampaign’s help resources for comprehensive guidelines on enhancing your email strategies.

By using the Spam Check feature effectively, you can ensure your email campaigns are optimized for engagement, boosting their chances of reaching the intended inbox while minimizing the risk of being marked as spam. ```