Dismisses a site message

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How do I trigger an automation to run when a contact dismisses a site message?

Introduction

The ability to trigger an automation when a contact dismisses a site message is a powerful feature within ActiveCampaign. This feature allows you to engage with your audience more effectively by responding directly to their interactions with site messages. When a contact dismisses a site message, you can automatically initiate follow-up actions, such as sending a customized email series or displaying additional messaging on your site. This provides a seamless experience and helps maintain engagement with your contacts.

How to Access This Feature

To access the feature that allows you to trigger an automation based on the dismissal of a site message, you need to follow a few simple steps. Ensuring you have the right plan (Plus, Pro, or Enterprise) is essential, as this feature is exclusive to these plans.

Step-by-Step Instructions

Follow these detailed steps to set up an automation triggered by the dismissal of a site message:

1. Click Automations on the left menu.
2. Click the Create an automation button. A modal window will appear.
3. Select Start from Scratch, then click Continue.
4. Click on the Add a start trigger action.
5. Choose the Dismisses a site message trigger from the "Select a Trigger" modal.
6. Select the site message you wish to use from the dropdown menu.
7. Choose if the trigger should run once or multiple times. For more information, please see the article on [Runs on once vs Runs multiple times](https://help.activecampaign.com/hc/en-us/articles/115000299724-What-is-the-difference-between-Runs-once-vs-Runs-multiple-times-).
8. Click Save.

Configuration Options and Settings

While setting up the automation with the dismissal trigger, you will encounter specific configuration options:

• Site Message: Choose the specific site message that will trigger the automation when dismissed.
• Trigger Frequency: Decide whether the trigger should activate once or multiple times based on how you want to handle contacts who dismiss the message.

These options enable you to tailor the automation process to fit the specific needs of your marketing strategy.

Best Practices and Tips

To optimize the effectiveness of your automation triggered by the dismissal of a site message, consider the following best practices:

• **Timing**: Ensure that the timing of the follow-up emails or messages is appropriate. Engage your contacts shortly after they dismiss the site message while the interaction is still fresh in their minds.
• **Personalization**: Use dynamic content in your follow-up messages to create a personalized experience based on the contact's previous interactions with your site.
• **Testing**: Conduct A/B testing on the content of the follow-up messages to determine which designs and messaging resonate best with your audience.
• **Clear Messaging**: Make sure the initial site message clearly communicates its value to encourage more positive interactions.

Common Use Cases with Examples

Here are some effective use cases where you might utilize the dismissal trigger:

• **Follow-up Series**: If a contact dismisses a promotional message about a sale, you could initiate an automation that sends them a follow-up email sequence reminding them of the sale and offering them additional incentives to return to your site.
• **Feedback Requests**: After a contact dismisses a site message, you could trigger a survey asking why they dismissed it. Understanding their reasons can provide valuable insights for improving your messaging strategy.
• **Display Additional Content**: If a contact closes a message related to a specific product, you can trigger an automation to show them related products or testimonials, enhancing their browsing experience.

Troubleshooting

If you experience issues when setting up or utilizing the dismissal trigger, consider the following troubleshooting steps:

• Ensure you have selected a site message that is active and correctly configured.
• Verify that your chosen trigger is correctly set to run either once or multiple times as intended.
• Check that your ActiveCampaign plan includes access to this feature. Only Plus, Pro, and Enterprise plans have this capability.
• Make sure there are no conflicting automations that may interfere with the trigger.

Related Features

To learn more about other related features within ActiveCampaign, explore the following:

• Automations: Understanding other automation triggers and actions.
• Site Messages: Detailed insights on how to create and manage site messages efficiently.

FAQ

Q1: What plans include the trigger for dismissing a site message?

A1: The automation trigger for dismissing a site message is available on Plus, Pro, and Enterprise plans.

Q2: Can I customize the follow-up message triggered by the dismissal?

A2: Yes, you can customize any follow-up emails or messages that are sent after a contact dismisses a site message.

Q3: What happens if a contact dismisses a site message multiple times?

A3: Depending on your selection during setup, the trigger can activate either once or multiple times, providing flexibility in your engagement strategy.

Q4: How do I know if the dismissal trigger is working properly?

A4: You can test the automation in ActiveCampaign by dismissing the site message yourself and observing if the desired follow-up actions occur.

Q5: Is it possible to link the dismissal trigger to other actions?

A5: Yes, you can link it to other actions within automations, offering a more comprehensive engagement strategy.

Q6: Do I need to manually activate the automation after setting it up?

A6: Once you save the automation, it will be active based on the conditions you have set, including the dismissal trigger.

Q7: Can I access historical data on how many times a message was dismissed?

A7: Yes, ActiveCampaign provides reporting features that allow you to view engagement metrics, including dismissals of site messages.

By following the guidance in this article, you can effectively utilize the 'Dismisses a site message' feature to enhance your communication strategy with contacts within ActiveCampaign. ```