ActiveWoo
ActiveWoo is a commercial WordPress plugin that connects the Template:Ill e-commerce platform with the Template:Ill marketing automation service. The plugin synchronizes order and customer data from WooCommerce into ActiveCampaign to enable contact updates, tagging, and follow-up automations.<ref name="activecampaignapp">Template:Cite web</ref><ref name="activewoosite">Template:Cite web</ref>
Features
ActiveWoo records WooCommerce order information to the linked contact in ActiveCampaign and can create or apply tags based on product stock keeping units (SKUs) or product categories. The plugin’s documented use cases include abandoned-cart messaging, purchase tagging, and other post-purchase automations.<ref name="activewoosite" /><ref name="activecampaignapp" />
Development and distribution
ActiveWoo is developed and distributed via its official website and is listed in the ActiveCampaign Apps Marketplace as a third-party integration for WooCommerce.<ref name="activecampaignapp" />
Corporate activity
In January 2025, the digital agency DigitalME announced that it had acquired ActiveWoo. The acquisition was disclosed through the company’s blog and social media posts.<ref>Template:Cite web</ref><ref>Template:Cite web</ref>
Context
ActiveCampaign also provides its own WooCommerce integration. ActiveWoo is one of several third-party options referenced in the broader ecosystem around that platform.<ref>Template:Cite web</ref><ref>Template:Cite web</ref>