Site Tracking
```mediawiki Navigation: Main_Page > Tracking > Site Tracking
An Overview of Site Tracking
Site Tracking is a powerful feature that connects your marketing and sales processes to your website activity. It allows ActiveCampaign to "see" and "react" in real-time as contacts visit your site and view specific categories and pages. This functionality equips users with the insights needed to provide personalized experiences, enhancing engagement and driving conversions.
How to Access This Feature
To access Site Tracking, follow these steps:
1. Log into your ActiveCampaign account. 2. Navigate to the Settings section. 3. Locate the Tracking page within the Settings menu. 4. From this page, you can whitelist your URL and obtain the tracking code needed for installation.
Step-by-Step Instructions
Setting up Site Tracking is straightforward. Here are the detailed steps:
1. **Whitelist your URL**:
- Go to the Tracking settings in your ActiveCampaign account. - Enter the URL of your website you wish to track.
2. **Obtain the tracking code**:
- Once your URL is whitelisted, ActiveCampaign generates a tracking code for you.
3. **Install the tracking code**:
- Add the tracking code to the footer of every page on your website where you want to track visits. - Important: Do not use third-party platforms (like Google Tag Manager) to place this code, as it may hinder accurate tracking.
4. **Allow for identification**:
- Contacts will be identified through one of three methods:
- Clicking a link in an ActiveCampaign campaign.
- Submitting an ActiveCampaign form.
- Dynamically inserting the email address of known visitors into the tracking code.
Configuration Options and Settings
When configuring Site Tracking, take note of the following important configuration options:
- **Whitelisted URLs**: Only URLs added to ActiveCampaign's Tracking settings can track user visits. - **Tracking Code**: You will need to install the site tracking JavaScript code on your website. This code is unique for your account and is essential for gathering page view data. - **Identification Methods**:
- When contacts click on campaign links or submit forms, identification is automatic if the corresponding page is whitelisted.
- For advanced tracking, you can insert the email address of a known contact into the tracking code using the line:
```
vgo('setEmail', 'Email_Address_Goes_Here');
```
Best Practices and Tips
To maximize the benefits of Site Tracking, consider the following tips:
1. **Install Tracking on All Pages**: Ensure that the tracking code is on every page you want to monitor for maximum data collection. 2. **Use Unique Pages for Forms**: Ensure that redirected pages post-form submission have the tracking code to capture data accurately. 3. **Segmentation**: Utilize the data collected to segment contacts based on behavior, such as page views and interactions. 4. **Automate Responses**: Set up automations that trigger messages based on page views. This will enhance user engagement through timely communication.
Common Use Cases with Examples
Site Tracking can significantly improve your marketing and sales strategies. Here are common use cases:
- **Triggered Messaging**: Send a coupon code to a contact who views a product page but doesn’t make a purchase, initiating a follow-up action. - **Interest Tags**: Apply tags when contacts visit specific product categories multiple times, enabling targeted follow-up emails. - **Automation Forking**: Differentiate contacts in your automation workflows based on specific pages they have visited, allowing for personalized interactions. - **Sales Pipeline Adjustments**: Move contacts within your sales pipeline based on the pages they view, ensuring you're responsive to their interests. - **Personalized Campaigns**: Use Conditional Content features within campaigns to reflect the categories of a site that contacts frequently visit.
Troubleshooting
Here are some common issues and troubleshooting steps:
- **Tracking Code Not Working**:
- Ensure the tracking code is correctly placed in the footer of your website. - Double-check that the URLs are whitelisted in your ActiveCampaign account.
- **Contacts Not Identified**:
- Verify that links clicked in campaigns lead to pages with the tracking code installed. - If using forms, ensure the redirected page has the tracking code and is set up correctly.
Related Features
For more insights into how Site Tracking integrates with other ActiveCampaign features, you might explore:
- Automation: Learn how to automate responses based on user behavior. - Segmentation: Understand how to create targeted segments using page view data.
Frequently Asked Questions (FAQ)
1. **What is Site Tracking?**
- Site Tracking is a feature that allows you to monitor the pages your contacts visit on your website and use that information to enhance marketing efforts.
2. **How do I set up Site Tracking?**
- You need to whitelist your URL, grab the tracking code from the settings, and install this code on your website.
3. **Can I track multiple sites?**
- Yes, with one Site Tracking code generated, you can use it across multiple sites, provided they are all whitelisted.
4. **What type of cookies does Site Tracking use?**
- Site Tracking uses first-party cookies for tracking, ensuring data security and user transparency.
5. **Is it possible to identify contacts without clicking links?**
- Yes, contacts can be identified through form submissions or by dynamically inserting their email address into the tracking code.
6. **How does Site Tracking differ from traditional analytics tools?**
- Unlike traditional analytics tools that provide aggregated data, Site Tracking gives insights into individual contact behaviors and interactions, facilitating personalized marketing.
7. **What if I need help with installation?**
- If you find the technical aspects challenging, consider reaching out to your web developer or consulting with ActiveCampaign support.
By using Site Tracking effectively, businesses can leverage valuable insights to improve customer engagement and drive higher conversion rates. ```