Email Designer

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Email Designer: How to use Sections

ActiveCampaign’s new and improved Email Designer (launched in 2022) makes it easier than ever to create branded, high-performing emails within the platform. With an emphasis on reliability and an easy-to-navigate UI, this email designer will give you the best possible experience to create optimal campaigns and engage your customers.

In the new ActiveCampaign Email Designer, there is a hierarchy of elements that work together to build high-quality email campaigns. This article will review the top of that hierarchy – Sections.

What are Sections in the Email Designer?

Sections are the scaffolding that holds a campaign together. The Section builds the basic frame of a campaign. Within that frame, you can add Structures to your campaign, which hold Containers. Containers are what you use to add multiple campaign functions to one content block, like images and text boxes.

For more information about Structures, Containers, and different content blocks, please visit the Email Designer overview and Email Designer Blocks Explained.

How to Access this Feature

To access the Email Designer and its features, navigate to the campaign you are working on within ActiveCampaign. The Email Designer will be part of the campaign creation process, where you can visually design your emails using various elements, including Sections.

Step-by-Step Instructions

Here’s a step-by-step guide on how to add Sections to a campaign:

1. Start by navigating to your campaign in the ActiveCampaign platform.
2. Hover your mouse over an existing section within your campaign. You will notice a green Plus (+) sign appear.
3. Click on the green Plus (+) sign to add a new Section.
4. After adding the Section, configure it by selecting various settings to match your desired design.

Once you have added Sections to your campaign, you can configure them with your personal settings, such as background color, font, header size, and more.

Configuration Options and Settings

Sections settings are available in two tabs:

• Global Settings
• Content

While configuring the settings, you can designate certain Sections into different categories such as headers, footers, content, and info areas based on how you wish to style your campaign.

To change what functions each of your Sections represent in your campaign, click on the dropdown menu next to Message Area under the Content tab and within Structures. You will see this dropdown when you click to grab a specific Section in your campaign.

Best Practices and Tips

• When designing your email, ensure that your Sections maintain a cohesive style throughout the campaign. This will help with branding and the overall look of your emails.
• Categorize your Sections effectively. Use headers for introductory content, footers for closing content, and content areas for the body of the email.
• Regularly preview your email campaign to see how the Sections work together and to ensure everything appears as intended.

Common Use Cases with Examples

1. **Product Launch**: Use one Section for the header that includes your logo and overarching message. Use additional Sections to feature different products with images and descriptions. 2. **Newsletter**: Organize your newsletter with a Section for the introduction, a Section for articles, and a Section for the conclusion or call-to-action. 3. **Event Promotion**: Create distinct Sections for event details, RSVP buttons, and social sharing options to effectively drive engagement.

Troubleshooting

If you encounter any issues while adding or configuring Sections, consider the following:

• Ensure you are using the latest version of ActiveCampaign, as the email designer is regularly updated for improvements.
• If the Plus (+) sign does not appear, double-check to ensure you are hovering over the correct area between existing Sections.
• If your changes are not saving, try refreshing the page or clearing your browser cache.

Related Features

For more related functionalities, you can explore the following help articles:

• Campaigns overview
• Email Designer overview for a broader understanding of the Email Designer capabilities.

FAQ

Q1: Can I customize the background color of a Section? A1: Yes, you can configure the background color of each Section in the settings.

Q2: What is the difference between Sections and Containers? A2: Sections act as the overall frame for your campaign, while Containers are used within Sections to add specific content elements.

Q3: How many Sections can I add to one campaign? A3: You can add multiple Sections as needed, depending on your campaign structure.

Q4: Are there pre-defined templates for Sections? A4: The Email Designer offers a variety of formatting options, but you will need to define the content and layout of each Section.

Q5: Is the Email Designer available for all ActiveCampaign plans? A5: Yes, the Email Designer is available for the Starter, Plus, Pro, and Enterprise plans.

Q6: How can I preview my email design? A6: Utilize the preview feature within the Email Designer to see how your Sections and overall email appearance before sending.

Q7: Can I copy Sections from one campaign to another? A7: Currently, there isn’t a direct function to copy Sections between campaigns, so you'll need to recreate them as required.

For additional assistance with the Email Designer or any feature of ActiveCampaign, please refer to the Email Designer documentation.]] ```