Site Tracking

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How Site Tracking Works with Your ActiveCampaign Landing Page

Introduction

Site tracking is a powerful feature within ActiveCampaign that allows businesses to gain insights into individual contact behavior by tracking visits to landing pages. This feature captures data on what pages contacts visit, when they do it, and how often, providing a wealth of information to enhance marketing strategies. Understanding these insights is crucial for tailoring contact experiences, optimizing sales processes, and ultimately increasing conversions.

By utilizing site tracking, users can leverage behavioral targeting, trigger automated messages, and create highly specific segments based on actual user activity. This capacity to personalize marketing efforts based on observed behavior has become a cornerstone of effective digital marketing.

How to Access this Feature

To start using site tracking, you must first locate the appropriate settings within your ActiveCampaign account. This is typically found in the Settings menu under the Tracking section:

1. Log into your ActiveCampaign account. 2. Navigate to the Website option in the left menu. 3. Click on the Site Tracking option.

Once here, you will be able to activate and configure the site tracking capabilities as needed.

Step-by-Step Instructions

Below are detailed steps to turn on site tracking for your landing pages, including considerations for both default and custom domain setups:

Configuring Site Tracking for the Provided Domain

If you opt to use the ActiveCampaign default landing page domain (e.g., youractivecampaignaccountname.ac-page.com), the site tracking code is automatically applied to your published landing pages. This means no additional steps are necessary beyond ensuring that your account is properly configured.

Activating Site Tracking for a Custom Domain (CNAME)

If you are using a custom domain as your landing page (through CNAME), follow these steps to activate site tracking:

1. From your ActiveCampaign account, navigate to the Website section in the left menu. 2. Click on the Site Tracking option. 3. In the Site Tracking section, find the toggle switch and set it to On by clicking on it. 4. Enter your ActiveCampaign page domain into the Add Website URL field. 5. Click the Add button to finalize the process.

By default, the Include all website pages checkbox allows for tracking of all pages that utilize the specified CNAME. If you prefer to limit this tracking, uncheck this box. After enabling, the site tracking code will automatically apply to all pages you publish through ActiveCampaign.

Configuration Options and Settings

When configuring site tracking, users will encounter several important options:

- Enable: The toggle to activate site tracking. - Add Website URL: The field where you input your domain. - Include all website pages: A setting that, when checked, will track all pages under the specified domain.

These options allow users to tailor site tracking functionality to their specific needs, whether using a default or custom domain.

Best Practices and Tips

To maximize the effectiveness of site tracking, consider the following best practices:

1. **Identify Contacts**: Ensure that contacts are identified when they visit your landing page. This data is essential for effective segmentation and behavior analysis. 2. **Use Behavioral Data**: Utilize the information gathered to create segments based on page visits. This can lead to more personalized marketing campaigns and better engagement rates. 3. **Trigger Automations**: Leverage site tracking data to trigger automated messages. For example, if a contact visits a specific product page multiple times, an automated follow-up message or offer can significantly increase conversion chances. 4. **Observe Engagement Patterns**: Regularly review site tracking insights to notice patterns in how contacts interact with your landing pages.

Common Use Cases with Examples

Site tracking can be applied in various ways to enhance engagement and conversions. Here are some typical use cases:

- **Lead Scoring**: Increase the lead score of contacts who frequently visit high conversion pages, indicating a strong interest. - **Targeted Offers**: Send personalized offers to contacts based on the specific pages they visit or the frequency of their visits. - **Follow-up Campaigns**: Automatically trigger follow-up campaigns for contacts who engage with content but do not convert.

These examples illustrate how utilizing site tracking can lead to more informed marketing strategies.

Troubleshooting

In the event you encounter issues with site tracking, consider the following troubleshooting steps:

- Ensure contacts are being identified as required for tracking to function properly. - If using a CNAME, double-check that it is correctly configured and that you have enabled tracking under the specific domain settings. - Contact support if tracking data does not appear as expected after completing the setup.

Related Features

To further enhance your understanding and use of site tracking, you might find the following features helpful: - Getting Started with Automations - Tracking options such as event tracking for deeper insights

FAQ

1. What plans include site tracking?

Site tracking is available for the Plus, Pro, and Enterprise plans within ActiveCampaign.

2. How can I ensure my contacts are identified for site tracking?

Make sure you have the tracking code integrated and that contacts are logging in or filling out forms to be identified on your landing pages.

3. Can I track visits to non-ActiveCampaign pages?

No, site tracking is specifically designed to track contacts on your ActiveCampaign landing pages.

4. What data can I see for tracked contacts?

You can view individual contact behavior such as the specific pages they visited, the time of visit, and the frequency of their visits.

5. Is there a limit to how many pages can be tracked?

No specific limits are imposed, but it's recommended to use the Include all website pages setting judiciously based on your tracking needs.

6. How does site tracking help improve conversion rates?

By providing insights into user behavior, you can tailor your marketing strategies to target contacts more effectively, thereby improving conversion opportunities.

7. What if I don’t see tracking data reflected in my reports?

Check your settings to ensure site tracking is enabled and that contacts are being properly identified during visits.

For a deeper understanding of site tracking and its features, refer to the full documentation and resources available in your ActiveCampaign account. ```