Site Tracking
```mediawiki Navigation: Main_Page > Website > Site Tracking
How to Set Up Site Tracking
Introduction
Site Tracking is a powerful feature in ActiveCampaign that links your marketing and sales efforts to the activities taken by contacts on your website. By tracking webpage visits in real-time, it allows you to understand how your audience interacts with your content and resources. This data can be invaluable for tailoring marketing strategies and improving customer engagement.
The importance of Site Tracking cannot be overstated—it enhances your ability to target and nurture leads based on their behavior, leading to increased conversion rates and more effective communication.
How to Access This Feature
To access the Site Tracking feature, follow these steps: 1. Log in to your ActiveCampaign account. 2. On the left menu, navigate to Website, then select Site Tracking.
Step-by-Step Instructions
Follow these comprehensive steps to set up Site Tracking:
1. **Open Site Tracking**:
- Click on Website > Site Tracking on the left menu.
2. **Enable Site Tracking**:
- In the Site Tracking section, you will see an Enable toggle. Set it to the On position to activate Site Tracking.
3. **Add Your Website URL**:
- Enter your website URL in the Add Website URL field. Ensure you exclude the “http://” protocol. It is not necessary to include the "www" portion of the URL to whitelist a domain.
4. **Configure Page Whitelisting**:
- By default, the Include all website pages option is selected. This means all pages of your domain will be tracked. - If you want to track only a specific page or subdomain, enter the exact URL of that page in the Add Website URL field and uncheck the Include all website pages box.
5. **Add Additional URLs**:
- Click the Add button to confirm the addition of your URL. - If you have more domains or subdomains to track, repeat steps 3-5 for each one.
6. **Confirm Tracking Settings**:
- After adding URLs, your domain will be displayed in the Website URL section of the tracking page. The box next to Site Tracking will be checked by default, indicating visits to your whitelisted URL will be tracked once you install the code on your site. - The Conversations box will also be checked by default. If you are using the Conversations feature, the chat widget will appear on the tracked pages. You can uncheck this if you are not using the feature.
> **Note**: The Conversations feature is no longer available for purchase to new customers as of January 3, 2023.
How to Install Site Tracking Code
To complete the setup of Site Tracking, you'll need to install the tracking code on your website:
1. **Access Tracking Code**:
- Return to your ActiveCampaign account, and navigate back to Website > Site Tracking.
2. **Copy the Tracking Code**:
- Click the code provided in the Tracking Code box. - Copy the code to your clipboard.
3. **Paste in Your Website**:
- Paste the copied code into the footer of each page on your website you wish to track. Placing it in the footer ensures the code will load on all desired pages. - It is advisable to check the documentation of your Content Management System (CMS) for proper code placement.
> **Note**: If you are using a WordPress site, refer to the active article on using Site Tracking with WordPress for detailed instructions.
Configuration Options and Settings
Here are the key configuration options available when setting up Site Tracking:
- **Enable Toggle**: Activates or deactivates Site Tracking. - **Add Website URL**: Defines which URLs you want to track. - **Include all website pages**: You can decide to opt in or out to track all pages under your domain. - **Site Tracking Box**: Indicates whether tracking is enabled for added URLs. - **Conversations Box**: Immerses the chat widget on tracking pages if you are using the Conversations feature.
Best Practices and Tips
- **Thoroughly Review Support Articles**: Familiarize yourself with the Overview of Site Tracking help article to enhance your understanding of how the feature works. - **Install Code Correctly**: Ensure that the tracking code is installed in the footer of every page you wish to monitor for optimal functionality. - **Regularly Monitor Data**: Keep an eye on the analytics provided by Site Tracking to adjust your marketing strategies and conversations accordingly. - **Consider Page Relevance**: Only track pages that are relevant to your sales and marketing funnels to maintain a clean and effective tracking environment.
Common Use Cases with Examples
- **Lead Scoring**: Utilize site tracking to gauge how leads interact with your website, adjusting their scores accordingly based on their activity. - **Personalized Marketing**: Use the data collected from site tracking to personalize marketing messages sent to different segments of your contact list. - **Behavior-Based Automation**: Implement automation that connects with contacts based on specific pages they visit, enhancing engagement through targeted communications.
Troubleshooting
In case you encounter issues with Site Tracking, consider the following steps: - **Recheck Code Placement**: Ensure that the tracking code is correctly installed on all pages you wish to monitor. - **Confirm Toggle Settings**: Verify that the Enable toggle is set to the On position. - **Look at URL Formats**: Confirm that the website URLs entered conform to the correct format without the "http://".
FAQ
- Q: Can I track pages other than my main domain?*
A: Yes, you can track subdomains and specific pages by entering their URLs in the Add Website URL field.
- Q: What should I do if the tracking isn’t working?*
A: Double-check the placement of the tracking code and ensure the feature is enabled.
- Q: Is Site Tracking available in all ActiveCampaign plans?*
A: Yes, this feature is available for the Starter, Plus, Pro, and Enterprise plans.
- Q: How does Site Tracking benefit my marketing efforts?*
A: It allows you to understand visitor behaviors, segment audiences based on interests, and personalize marketing campaigns effectively.
- Q: Is there a limit to how many URLs I can track?*
A: There is no specified limit in the documentation for the number of URLs you can add for tracking.
- Q: Can I see who visited my site?*
A: Yes, Site Tracking provides insights into contacts who visit your site, allowing for better follow-ups and engagement.
- Q: Will Site Tracking work with 1:1 emails?*
A: No, Site Tracking is not supported in 1:1 emails.
For additional help and more advanced topics regarding Site Tracking, visit the relevant articles in the ActiveCampaign documentation. ```