Best Day and Time

```mediawiki Navigation: Main_Page > Campaigns > Best Day and Time > Best Day and Time

How to Send Campaigns at the Best Day and Time

Introduction

The Best Day and Time feature in ActiveCampaign is designed to help users optimize the timing of their email campaigns. By leveraging historical data from your account and industry benchmarks, this feature can significantly improve engagement rates by ensuring that your campaigns are sent at the times when your audience is most likely to respond. Understanding when to send campaigns is crucial as it can directly impact open rates, click-through rates, and overall campaign success.

How to Access This Feature

Accessing the Best Day and Time feature is straightforward. It is integrated into the Campaigns Overview, where users can easily visualize optimal send times using the Campaigns Calendar. To utilize this feature, ensure that you have the appropriate plan as availability may vary depending on the ActiveCampaign subscription.

Step-by-Step Instructions

Follow these steps to enable and use the Best Day and Time feature in ActiveCampaign:

1. Click Campaigns on the left menu to access the Campaigns Overview. 2. In the Campaigns Overview, click the Calendar tab. This tab presents a calendar view of your campaign scheduling. 3. In the upper right corner of the calendar, click the Show best send day toggle to turn it on. 4. Click the gear icon located within the calendar view. 5. On this settings panel, toggle on the following options as needed:

  - Based on my account data: This option will highlight the best send times using your own account's campaign data.
  - Based on industries like mine: This feature is available for Professional and Enterprise plans. When enabled, it uses aggregated data from customer accounts within the same industry to identify the best send times. 

It is important to note that if the best send day and time feature appears grayed out on your account, it typically indicates that sufficient campaign data has not yet been collected to generate these recommendations.

Configuration Options and Settings

The Best Day and Time feature can be configured according to the following settings:

- **Best Send Day Toggle**: Activates the display of the optimal send day on the calendar. - **Based on my account data**: Utilizes personalized data to suggest the best send times. - **Based on industries like mine**: Leverages broader industry data to find optimal send times, relevant only to certain subscription plans.

Available industries include: - Generic (Other) - Accounting / Financial - Consulting / Agency - Blogger / Author - E-Commerce / Retail - Entertainment / Events - Fitness / Nutrition - Healthcare - Media / Publishing - Non-profit - Online Training / Education - Real Estate - Software - Travel / Hospitality

Best Practices and Tips

To maximize the effectiveness of your campaigns using the Best Day and Time feature, consider the following best practices:

- Regularly review and adjust send times based on the latest data. Sending times that worked well in the past may not always be optimal in the future. - Test different subject lines and content types during peak sending times to evaluate which combinations yield the best engagement. - Use the historical performance data available in the Campaigns Calendar to identify trends in audience behavior. - Ensure your email content is tailored to drive action, especially for campaigns that are sent during the most optimal timing.

Common Use Cases with Examples

- If your e-commerce business notices a particular day each week yields high sales, schedule promotional campaigns on these days to maximize visibility. - A non-profit organization may find that sending newsletters on specific days, identified through industry data, can lead to greater volunteer sign-ups. - Content creators can utilize optimal send times to release blog digests or updates when their audience is most active online.

Troubleshooting

If you encounter issues with the Best Day and Time feature, consider the following troubleshooting tips:

- Ensure that your ActiveCampaign plan supports the Best Day and Time feature. It may be limited on lower-tier plans. - If the feature is grayed out, verify if you have accrued enough campaign data by sending emails regularly. - Check if the industry selected during account setup is accurate, as changing it later is not permitted.

Related Features

- Automation - Campaigns Calendar - User Groups

Frequently Asked Questions (FAQ)

1. **How does the Best Day and Time feature work?**

  The feature analyzes both your account data and industry data to determine the optimal days and times for sending campaigns.

2. **Is this feature available on all ActiveCampaign plans?**

  No, it is dependent on your specific plan. Professional and Enterprise accounts have access to more extensive data.

3. **Can I change my industry selection after I set up my account?**

  No, once the industry is selected, it cannot be changed in your account settings.

4. **What should I do if the best send day features are not available?**

  Ensure that you have sufficient campaign data compiled; the feature will activate once enough data is available.

5. **Can I combine personal and industry data in my sending strategy?**

  Yes, users are encouraged to use both personal and industry information for a well-rounded approach to campaign timing.

6. **What industries does ActiveCampaign have data for?**

  ActiveCampaign supports several industries, including E-Commerce, Healthcare, Real Estate, and more, to provide tailored insights.

7. **How often should I check the Best Day and Time recommendations?**

  Regularly checking, ideally before each campaign launch, ensures you utilize the most current data which might vary over time.

```