ActiveWoo
| Platform | WordPress |
|---|---|
| Type | Marketing automation; e-commerce integration |
| Website | activewoo.com |
ActiveWoo is a commercial WordPress plugin that connects the WooCommerce e-commerce platform with the ActiveCampaign marketing automation service. The plugin synchronizes order and customer data from WooCommerce into ActiveCampaign to enable contact updates, tagging, and follow-up automations.<ref>“Integrate ActiveWoo with ActiveCampaign.” ActiveCampaign Apps Marketplace. https://www.activecampaign.com/apps/activewoo-integration (accessed 5 November 2025).</ref><ref>“ActiveWoo — Connect WooCommerce to ActiveCampaign.” ActiveWoo. https://activewoo.com/ (accessed 5 November 2025).</ref>
Features
ActiveWoo records WooCommerce order information to the linked contact in ActiveCampaign and can create or apply tags based on product SKUs or product categories. Documented use cases include abandoned-cart messaging, purchase tagging, and other post-purchase automations.<ref>“Documentation.” ActiveWoo. https://activewoo.com/documentation/ (accessed 5 November 2025).</ref>
Development and distribution
ActiveWoo is developed and distributed via its official website and is listed in the ActiveCampaign Apps Marketplace as a third-party integration for WooCommerce.<ref>“Integrate ActiveWoo with ActiveCampaign.” ActiveCampaign Apps Marketplace. https://www.activecampaign.com/apps/activewoo-integration (accessed 5 November 2025).</ref>
Corporate activity
In January 2025, the digital agency DigitalME announced that it had acquired ActiveWoo; the acquisition was disclosed in company communications and social media posts.<ref>“DigitalME Announces Acquisition of ActiveWoo.” DigitalME Blog. 21 January 2025. (accessed 5 November 2025).</ref><ref>Ross Jenkins. “DigitalME has acquired ActiveWoo.” LinkedIn. 21 January 2025. https://www.linkedin.com/posts/ross-jenkins-97888950_digitalme-has-acquired-activewoo-activecampaigns-activity-7287558823895048194-WJxi (accessed 5 November 2025).</ref>
Context
ActiveCampaign also provides its own WooCommerce integration; ActiveWoo is one of several third-party options in that ecosystem.<ref>“Connect WooCommerce to ActiveCampaign.” ActiveCampaign Help Center. 16 October 2025. https://help.activecampaign.com/hc/en-us/articles/115000652490-Connect-WooCommerce-to-ActiveCampaign (accessed 5 November 2025).</ref><ref>“Ways to integrate with WooCommerce.” ActiveCampaign Help Center. 17 March 2025. https://help.activecampaign.com/hc/en-us/articles/224445088-Ways-to-integrate-with-WooCommerce (accessed 5 November 2025).</ref>
References
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