Site Tracking: Difference between revisions

From Activepedia
Jump to navigation Jump to search
(SEO-optimized content from ActiveCampaign documentation)
 
(SEO-optimized content from ActiveCampaign documentation)
Line 1: Line 1:
```mediawiki
```mediawiki
'''Navigation:''' [[Main_Page]] > [[Settings]] > [[Tracking]] > Site Tracking
'''Navigation:''' [[Main_Page]] > [[Website]] > Site Tracking


= An overview of Site Tracking =
= How to Set Up Site Tracking =


Site Tracking is a powerful feature in ActiveCampaign that links your marketing and sales processes with your website activity. This capability allows you to see and react in real-time as contacts visit your site, providing insights into which specific categories and pages they access. Understanding how to effectively utilize Site Tracking can greatly enhance your contact experiences, driving personalization and engagement.
== Introduction ==
Site Tracking is a powerful feature in ActiveCampaign that links your marketing and sales efforts to the activities taken by contacts on your website. By tracking webpage visits in '''real-time''', it allows you to understand how your audience interacts with your content and resources. This data can be invaluable for tailoring marketing strategies and improving customer engagement.


== How Site Tracking Works ==
The importance of Site Tracking cannot be overstated—it enhances your ability to target and nurture leads based on their behavior, leading to increased conversion rates and more effective communication.


Site Tracking shows you which pages on your website are visited by known contacts. To use this feature, you need to whitelist your URL on the '''Settings > Tracking''' page within your ActiveCampaign account. Once whitelisted, ActiveCampaign will generate a tracking code for you. This code should be added to the footer of every page you wish to monitor.  
== How to Access This Feature ==
To access the Site Tracking feature, follow these steps:
1. Log in to your ActiveCampaign account.
2. On the left menu, navigate to '''Website''', then select '''Site Tracking'''.


The tracking code sends page view data back to your ActiveCampaign account, enabling you to collect information on contact interactions. It is important to note that only one site tracking code is generated; if you have multiple sites, you should use the same tracking code across all of them.
== Step-by-Step Instructions ==
Follow these comprehensive steps to set up Site Tracking:


ActiveCampaign uses first-party cookies to track visits, ensuring that tracking is secure and transparent. These cookies are stored under the website's name and cannot be shared across different websites, maintaining the integrity and privacy of your contacts.
1. **Open Site Tracking**:
  - Click on '''Website''' > '''Site Tracking''' on the left menu.


== How to Access Site Tracking ==
2. **Enable Site Tracking**:
  - In the Site Tracking section, you will see an '''Enable''' toggle. Set it to the '''On''' position to activate Site Tracking.


To access Site Tracking:
  ![Enable Site Tracking](https://help.activecampaign.com/system/photos/360078964759/_DSC5836_Sarah.jpg)


1. Log into your ActiveCampaign account.
3. **Add Your Website URL**:
2. Navigate to the '''Settings''' section.
  - Enter your website URL in the '''Add Website URL''' field. Ensure you exclude the “http://” protocol. It is not necessary to include the "www" portion of the URL to whitelist a domain.
3. Select the '''Tracking''' option.
 
4. From there, you will find the option to whitelist your website and obtain your tracking code.
4. **Configure Page Whitelisting**:
  - By default, the '''Include all website pages''' option is selected. This means all pages of your domain will be tracked.
  - If you want to track only a specific page or subdomain, enter the exact URL of that page in the '''Add Website URL''' field and uncheck the '''Include all website pages''' box.


== Step-by-Step Instructions to Set Up Site Tracking ==
5. **Add Additional URLs**:
  - Click the '''Add''' button to confirm the addition of your URL.
  - If you have more domains or subdomains to track, repeat steps 3-5 for each one.


Setting up Site Tracking is a straightforward process. Follow these steps:
6. **Confirm Tracking Settings**:
  - After adding URLs, your domain will be displayed in the '''Website URL''' section of the tracking page. The box next to '''Site Tracking''' will be checked by default, indicating visits to your whitelisted URL will be tracked once you install the code on your site.
  - The '''Conversations''' box will also be checked by default. If you are using the '''Conversations''' feature, the chat widget will appear on the tracked pages. You can uncheck this if you are not using the feature.


1. **Whitelist Your Domain**: Go to the '''Settings > Tracking''' page in your account and add the URL of your website to the whitelist.
  > **Note**: The '''Conversations''' feature is no longer available for purchase to new customers as of January 3, 2023.
2. **Obtain the Tracking Code**: After whitelisting, copy the generated site tracking code from the interface.
3. **Insert the Tracking Code**: Place the tracking code in the footer of each webpage you want to track. Ensure this is done directly on your website, as using third-party platforms like Google Tag Manager can cause tracking issues.
4. **Verify Tracking**: Once the tracking code is added, verify that it is functioning by checking if page views are being recorded in your ActiveCampaign account.


Optionally, for more technical users, you can dynamically insert the email address of identified contacts into the tracking code by adding the line:
== How to Install Site Tracking Code ==
```
To complete the setup of Site Tracking, you'll need to install the tracking code on your website:
vgo('setEmail', 'Email_Address_Goes_Here');
```
above this line:
```
vgo('process');
```
This additional feature helps enhance personalization by associating specific visits with known contacts.


== Configuration Options and Settings ==
1. **Access Tracking Code**:
  - Return to your ActiveCampaign account, and navigate back to '''Website''' > '''Site Tracking'''.


Once site tracking is set up, you have several configuration options available to enhance its effectiveness:
2. **Copy the Tracking Code**:
  - Click the code provided in the '''Tracking Code''' box.
  - Copy the code to your clipboard.


* **Whitelisted Domains**: The domains you add to the whitelist will be where tracking is enabled.
3. **Paste in Your Website**:
* **Tracking Code**: The unique code generated for your account must be placed on the pages you want to track.
  - Paste the copied code into the footer of each page on your website you wish to track. Placing it in the footer ensures the code will load on all desired pages.
* **First-party Cookies**: These cookies are used to identify contact visits and store data securely.
  - It is advisable to check the documentation of your Content Management System (CMS) for proper code placement.


It’s crucial to understand that only contacts who are identified through specific actions (like clicking on campaign links or submitting ActiveCampaign forms) will have their page views tracked and associated with their contact records.
  > **Note**: If you are using a WordPress site, refer to the active article on using Site Tracking with WordPress for detailed instructions.


== Best Practices and Tips ==
== Configuration Options and Settings ==
Here are the key configuration options available when setting up Site Tracking:


To get the most out of Site Tracking, consider these best practices:
- **Enable Toggle**: Activates or deactivates Site Tracking.
- **Add Website URL**: Defines which URLs you want to track.
- **Include all website pages**: You can decide to opt in or out to track all pages under your domain.
- **Site Tracking Box**: Indicates whether tracking is enabled for added URLs.
- **Conversations Box**: Immerses the chat widget on tracking pages if you are using the Conversations feature.


* Ensure that the tracking code is installed on every relevant page, including landing pages, product pages, and blog posts.
== Best Practices and Tips ==
* Regularly verify that the tracking code is functioning correctly and that contacts' interactions are being recorded.
- **Thoroughly Review Support Articles**: Familiarize yourself with the [[Overview of Site Tracking]] help article to enhance your understanding of how the feature works.
* Use segmentation based on site behavior to tailor your marketing messages.
- **Install Code Correctly**: Ensure that the tracking code is installed in the footer of every page you wish to monitor for optimal functionality.
* Take advantage of automation triggers based on site visits to improve the customer journey.
- **Regularly Monitor Data**: Keep an eye on the analytics provided by Site Tracking to adjust your marketing strategies and conversations accordingly.
* Monitor the data collected through site tracking for insights into user behavior and preferences.
- **Consider Page Relevance**: Only track pages that are relevant to your sales and marketing funnels to maintain a clean and effective tracking environment.
 
== Common Use Cases ==
 
Site Tracking can enhance your marketing and sales processes in various ways, including:


* **Triggering Messages**: Send out automated coupons to users who visit product pages but do not complete a purchase within a specific timeframe.
== Common Use Cases with Examples ==
* **Lead Scoring Adjustments**: Automatically adjust a contact's score based on their interactions with your site.
- **Lead Scoring**: Utilize site tracking to gauge how leads interact with your website, adjusting their scores accordingly based on their activity.
* **Personalized Content**: Craft your marketing campaigns tailored to what categories or products a contact shows interest in through their site visits.
- **Personalized Marketing**: Use the data collected from site tracking to personalize marketing messages sent to different segments of your contact list.
* **Automated Follow-up Sequences**: Implement targeted follow-ups for contacts that visit certain pages repeatedly.
- **Behavior-Based Automation**: Implement automation that connects with contacts based on specific pages they visit, enhancing engagement through targeted communications.


By leveraging the insights gained from Site Tracking, you can better engage your audience and significantly improve conversion rates.
== Troubleshooting ==
 
In case you encounter issues with Site Tracking, consider the following steps:
== Troubleshooting Site Tracking Issues ==
- **Recheck Code Placement**: Ensure that the tracking code is correctly installed on all pages you wish to monitor.
 
- **Confirm Toggle Settings**: Verify that the '''Enable''' toggle is set to the '''On''' position.
If you're experiencing issues with Site Tracking, consider the following troubleshooting steps:
- **Look at URL Formats**: Confirm that the website URLs entered conform to the correct format without the "http://".
 
* **Check Domain Whitelisting**: Ensure your URL is correctly whitelisted in the '''Settings > Tracking''' section.
* **Verify Tracking Code Installation**: Confirm that the tracking code is properly placed on all tracked pages.  
* **Cookie Handling**: Understand that past visits may not appear if users switch browsers or clear their cookies.
* **Link Structures**: Ensure any links in email campaigns direct contacts to whitelisted URLs with the tracking code installed.
 
If issues persist after following these steps, consult with ActiveCampaign support for further assistance.


== FAQ ==
== FAQ ==
*Q: Can I track pages other than my main domain?*
A: Yes, you can track subdomains and specific pages by entering their URLs in the '''Add Website URL''' field.


'''Q1: What is the difference between Site Tracking and traditional analytics tools?''' 
*Q: What should I do if the tracking isn’t working?*
A1: Site Tracking provides insights into individual contacts and their interactions on your site, whereas traditional analytics tools typically offer aggregated data without personal insights.
A: Double-check the placement of the tracking code and ensure the feature is enabled.
 
'''Q2: Can I track visitors from other forms outside of ActiveCampaign?''' 
A2: No, Site Tracking only works with forms created in ActiveCampaign.


'''Q3: Is it possible to track multiple sites with one tracking code?''' 
*Q: Is Site Tracking available in all ActiveCampaign plans?*
A3: Yes, you can use a single tracking code across multiple sites as long as they are whitelisted.
A: Yes, this feature is available for the Starter, Plus, Pro, and Enterprise plans.


'''Q4: How long does tracking data remain associated with a contact?''' 
*Q: How does Site Tracking benefit my marketing efforts?*
A4: Historically, site visits can be associated with a contact for up to 30 days, or longer if the contact's cookies are still valid.
A: It allows you to understand visitor behaviors, segment audiences based on interests, and personalize marketing campaigns effectively.


'''Q5: Can I adjust tracking based on user behavior?''' 
*Q: Is there a limit to how many URLs I can track?*
A5: Yes, you can set up automations to trigger based on specific page visits or behaviors.
A: There is no specified limit in the documentation for the number of URLs you can add for tracking.


'''Q6: What type of cookies does ActiveCampaign use for Site Tracking?''' 
*Q: Can I see who visited my site?*
A6: ActiveCampaign uses first-party cookies, which are designed to protect user privacy.
A: Yes, Site Tracking provides insights into contacts who visit your site, allowing for better follow-ups and engagement.


'''Q7: How can I get support if I'm struggling with Site Tracking?''' 
*Q: Will Site Tracking work with 1:1 emails?*
A7: If you encounter issues, you can reach out to the ActiveCampaign support team for tailored assistance.
A: No, Site Tracking is not supported in 1:1 emails.


With these insights and guidelines, you can effectively utilize Site Tracking to enhance your marketing and sales strategies. For further assistance, refer to the resource links in ActiveCampaign's support documentation.
For additional help and more advanced topics regarding Site Tracking, visit the relevant articles in the ActiveCampaign documentation.
```
```

Revision as of 10:38, 3 November 2025

```mediawiki Navigation: Main_Page > Website > Site Tracking

How to Set Up Site Tracking

Introduction

Site Tracking is a powerful feature in ActiveCampaign that links your marketing and sales efforts to the activities taken by contacts on your website. By tracking webpage visits in real-time, it allows you to understand how your audience interacts with your content and resources. This data can be invaluable for tailoring marketing strategies and improving customer engagement.

The importance of Site Tracking cannot be overstated—it enhances your ability to target and nurture leads based on their behavior, leading to increased conversion rates and more effective communication.

How to Access This Feature

To access the Site Tracking feature, follow these steps: 1. Log in to your ActiveCampaign account. 2. On the left menu, navigate to Website, then select Site Tracking.

Step-by-Step Instructions

Follow these comprehensive steps to set up Site Tracking:

1. **Open Site Tracking**: 

  - Click on Website > Site Tracking on the left menu.

2. **Enable Site Tracking**: 

  - In the Site Tracking section, you will see an Enable toggle. Set it to the On position to activate Site Tracking.

  ![Enable Site Tracking](https://help.activecampaign.com/system/photos/360078964759/_DSC5836_Sarah.jpg)

3. **Add Your Website URL**: 

  - Enter your website URL in the Add Website URL field. Ensure you exclude the “http://” protocol. It is not necessary to include the "www" portion of the URL to whitelist a domain.

4. **Configure Page Whitelisting**: 

  - By default, the Include all website pages option is selected. This means all pages of your domain will be tracked.
  - If you want to track only a specific page or subdomain, enter the exact URL of that page in the Add Website URL field and uncheck the Include all website pages box.

5. **Add Additional URLs**: 

  - Click the Add button to confirm the addition of your URL.
  - If you have more domains or subdomains to track, repeat steps 3-5 for each one.

6. **Confirm Tracking Settings**: 

  - After adding URLs, your domain will be displayed in the Website URL section of the tracking page. The box next to Site Tracking will be checked by default, indicating visits to your whitelisted URL will be tracked once you install the code on your site.
  - The Conversations box will also be checked by default. If you are using the Conversations feature, the chat widget will appear on the tracked pages. You can uncheck this if you are not using the feature.

  > **Note**: The Conversations feature is no longer available for purchase to new customers as of January 3, 2023.

How to Install Site Tracking Code

To complete the setup of Site Tracking, you'll need to install the tracking code on your website:

1. **Access Tracking Code**: 

  - Return to your ActiveCampaign account, and navigate back to Website > Site Tracking.

2. **Copy the Tracking Code**: 

  - Click the code provided in the Tracking Code box.
  - Copy the code to your clipboard.

3. **Paste in Your Website**: 

  - Paste the copied code into the footer of each page on your website you wish to track. Placing it in the footer ensures the code will load on all desired pages.
  - It is advisable to check the documentation of your Content Management System (CMS) for proper code placement.

  > **Note**: If you are using a WordPress site, refer to the active article on using Site Tracking with WordPress for detailed instructions.

Configuration Options and Settings

Here are the key configuration options available when setting up Site Tracking:

- **Enable Toggle**: Activates or deactivates Site Tracking. - **Add Website URL**: Defines which URLs you want to track. - **Include all website pages**: You can decide to opt in or out to track all pages under your domain. - **Site Tracking Box**: Indicates whether tracking is enabled for added URLs. - **Conversations Box**: Immerses the chat widget on tracking pages if you are using the Conversations feature.

Best Practices and Tips

- **Thoroughly Review Support Articles**: Familiarize yourself with the Overview of Site Tracking help article to enhance your understanding of how the feature works. - **Install Code Correctly**: Ensure that the tracking code is installed in the footer of every page you wish to monitor for optimal functionality. - **Regularly Monitor Data**: Keep an eye on the analytics provided by Site Tracking to adjust your marketing strategies and conversations accordingly. - **Consider Page Relevance**: Only track pages that are relevant to your sales and marketing funnels to maintain a clean and effective tracking environment.

Common Use Cases with Examples

- **Lead Scoring**: Utilize site tracking to gauge how leads interact with your website, adjusting their scores accordingly based on their activity. - **Personalized Marketing**: Use the data collected from site tracking to personalize marketing messages sent to different segments of your contact list. - **Behavior-Based Automation**: Implement automation that connects with contacts based on specific pages they visit, enhancing engagement through targeted communications.

Troubleshooting

In case you encounter issues with Site Tracking, consider the following steps: - **Recheck Code Placement**: Ensure that the tracking code is correctly installed on all pages you wish to monitor. - **Confirm Toggle Settings**: Verify that the Enable toggle is set to the On position. - **Look at URL Formats**: Confirm that the website URLs entered conform to the correct format without the "http://".

FAQ

  • Q: Can I track pages other than my main domain?*

A: Yes, you can track subdomains and specific pages by entering their URLs in the Add Website URL field.

  • Q: What should I do if the tracking isn’t working?*

A: Double-check the placement of the tracking code and ensure the feature is enabled.

  • Q: Is Site Tracking available in all ActiveCampaign plans?*

A: Yes, this feature is available for the Starter, Plus, Pro, and Enterprise plans.

  • Q: How does Site Tracking benefit my marketing efforts?*

A: It allows you to understand visitor behaviors, segment audiences based on interests, and personalize marketing campaigns effectively.

  • Q: Is there a limit to how many URLs I can track?*

A: There is no specified limit in the documentation for the number of URLs you can add for tracking.

  • Q: Can I see who visited my site?*

A: Yes, Site Tracking provides insights into contacts who visit your site, allowing for better follow-ups and engagement.

  • Q: Will Site Tracking work with 1:1 emails?*

A: No, Site Tracking is not supported in 1:1 emails.

For additional help and more advanced topics regarding Site Tracking, visit the relevant articles in the ActiveCampaign documentation. ```

Retrieved from "https://activepedia.com/index.php?title=Site_Tracking&oldid=358"