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= AI Actions Library for Agency Partners =
= AI Actions Library for Agency Partners =


The '''AI Actions Library''' is the latest advancement in ActiveCampaign’s suite of AI-driven tools, introduced in the October 2025 product update. Released exclusively for [[Partner Release Notes|agency partners]], this feature enhances the automation experience by allowing users to access a diverse library of intelligent, ready-to-use AI actions within the automation builder.
== Introduction ==


Designed to accelerate and elevate marketing workflows, the AI Actions Library builds upon the previously introduced AI Prompt Block by offering a dynamic catalog of orchestration-ready AI functionalities. These include text classification, intent recognition, sentiment analysis, translation, and much more.
The '''AI Actions Library''' is a powerful new addition to ActiveCampaign’s suite of AI-driven tools, designed specifically for agency partners. Officially released in October 2025, this feature transforms how your clients build automations by introducing a robust library of pre-configured AI actions that they can incorporate into customer journeys. It builds upon the capabilities of the previously released AI Prompt Block by offering a broader and more intuitive way to integrate artificial intelligence into marketing workflows.
 
Ideal for agencies managing clients across multiple industries, the '''AI Actions Library''' allows for intelligent, context-aware automation without the need to create prompt flows from scratch. By using predefined actions like content summarization, sentiment classification, translation, and real-time personalization, agencies and their clients can offer faster, smarter, and more personalized responses to customer interactions.


== How to Access the AI Actions Library ==
== How to Access the AI Actions Library ==


The AI Actions Library is embedded directly into ActiveCampaign’s automation builder and available across the following plan levels:
The '''AI Actions Library''' resides directly within the '''automation builder''' in your ActiveCampaign account. It is available for all users on the following plan tiers:


* Starter
* Starter
* Plus
* Plus
* Pro
* Pro
* Enterprise
* Enterprise


To access:
To access the feature:


1. Log into your ActiveCampaign account.
1. Log into your ActiveCampaign account.
2. Navigate to the '''Automation''' builder.
2. Navigate to the '''Automations''' tab.
3. Click to add a new automation block.
3. Create a new automation or open an existing one.
4. Select the option labeled '''AI Actions Library''' or a recommended intelligent action from the '''Suggested AI Actions''' section.
4. Within the automation workflow, click on the '''+''' button to add a new action.
5. Select the option labeled '''AI Actions Library''' to open the action panel.
 
Note: This feature is specifically released for agency partners and their clients, ensuring that agencies can deliver scalable, AI-powered marketing strategies.


== Step-by-Step Instructions ==
== Step-by-Step Instructions ==


=== Step 1: Open an Automation ===
To integrate an AI action into your automation:
 
Begin by either creating a new automation or editing an existing one by going to the [[Automation]] section of the platform.
 
=== Step 2: Add an AI Action Block ===
 
Within the automation flow:
 
1. Click the '+' icon to insert a new action.
2. From the action list, locate the “AI” category (typically represented by an AI chip or brain icon).
3. Choose '''AI Actions Library.'''
 
=== Step 3: Browse the Library ===
 
The AI Actions Library user interface will display a categorized list of AI-enhanced tasks. Some of the key functions include:
 
* '''Summarize Content''' – Condense messages or articles for quick overviews.
* '''Translate Text''' – Automatically detect language and localize communication.
* '''Classify Intent''' – Understand user purpose (e.g., support request, pricing inquiry).
* '''Analyze Sentiment''' – Recognize emotional tone (positive, neutral, negative).
* '''Custom Prompt Creation''' – Build action steps triggered by tailored prompts.
 
=== Step 4: Configure AI Action ===
 
After selecting an AI action:


1. Customize the input settings – e.g., map it to a previous message or contact field.
1. **Open or create an automation** from your dashboard.
2. Define the automation response – use conditional logic, triggers, or follow-ups depending on the output.
2. Click the '''+''' icon in the automation canvas where you want to add the AI functionality.
3. Click '''Save''' to add it to your flow.
3. From the action menu, select '''AI Actions Library'''.
 
4. Browse the list of available actions including:
=== Step 5: Test & Deploy ===
  * '''Build Custom Prompts'''
 
  * '''Summarize Content'''
Test your automation using sample contacts to ensure the AI responses align with your goals. Once satisfied, activate the workflow.
  * '''Analyze Data'''
  * '''Translate Text'''
  * '''Classify Intent'''
  * '''Determine Sentiment'''
5. Choose an action and configure it using simple dropdowns or text fields that appear.
6. Click '''Save''' to insert the selected AI action into your automation flow.
7. Continue building out your automation with triggers, conditions, or other actions as needed.
8. Once complete, activate your automation to go live with the new AI-driven capabilities.


== Configuration Options and Settings ==
== Configuration Options and Settings ==


The AI Actions Library provides flexible configuration for each action. Key configuration options include:
Each action inside the AI Actions Library can be configured to suit specific use cases. Key configuration components include:


* **Input Fields** – Define the source for analysis (e.g., custom fields, email replies).
* '''Input Source''' – Define where the AI reads data from (such as fields in a form or previous messages).
* **Language Detection** – Automatically adapt responses depending on detected language.
* '''Action Type''' – Choose the AI function (e.g., sentiment detection, language translation).
* **Output Format** – Results can be sent as messages, used in conditional paths, or stored in contact fields.
* '''Language Detection''' – For '''Translate Text''' actions, the AI will auto-detect language or you can specify manually.
* **Trigger Logic** – AI outputs can activate conditional splits based on relevance, sentiment, or categorization.
* '''Response Handling''' – Configure what happens after the AI returns a result, such as routing contacts via if/else logic.
* '''Fallback Rules''' – Optional settings to define an action if input isn't analyzable.


Each block is modular, allowing for complex chaining and AI orchestration.
These options allow deep customization without requiring technical expertise.


== Best Practices and Tips ==
== Best Practices and Tips ==


Here are some tips to optimize usage of the AI Actions Library:
Here are some expert tips to get the most out of the AI Actions Library:


* **Start with High-Impact Actions** – Begin with sentiment analysis or intent detection in your lead nurturing automations.
* **Start with pre-built actions**: Quickly accelerate deployment by leveraging default actions instead of building prompts from scratch.
* **Combine with Conditional Logic** – Use AI outputs to trigger contextually relevant follow-ups.
* **Use dynamic input sources**: Tie AI actions to real-time customer data for ultra-relevant outcomes.
* **Localize Your Communication** – Apply translation actions for multilingual audiences automatically.
* **Incorporate sentiment analysis**: Automatically tag or segment users based on the tone of their interactions.
* **Reuse Successful Prompts** – Save custom prompts that deliver conversions and repurpose them across automations.
* **Stack AI actions**: Combine multiple actions (e.g., classify intent and then translate) for sophisticated workflows.
* **Test Before Scaling** – Run limited tests with AI blocks before rolling out to your entire audience.
* **Test before publishing**: Always preview how each action works in the context of your larger automation.


== Common Use Cases with Examples ==
== Common Use Cases ==


=== 1. Sentiment-Based Follow-Ups ===
Agencies and their clients can use the AI Actions Library in a number of strategic ways, including:


Use case: Automatically follow up with dissatisfied customers.
=== 1. Lead Qualification === 
Use '''Classify Intent''' to analyze inbound messages and route qualified prospects to sales reps while assigning others to nurturing sequences.


* Action: Add “Analyze Sentiment” block after customer feedback.
=== 2. Customer Feedback Sentiment Analysis === 
* Logic: If sentiment = Negative → Trigger escalation email with account manager.
Add '''Determine Sentiment''' actions to parse post-purchase surveys and trigger follow-up messaging depending on whether sentiment is positive, neutral, or negative.


=== 2. Real-Time Inquiry Classification ===
=== 3. Cross-Language Support ===
Implement the '''Translate Text''' feature to detect and respond to customers in their native language—ideal for global agencies.


Use case: Categorize support questions and send to appropriate team.
=== 4. Summarizing Email Content === 
Utilize '''Summarize Content''' to condense customer support threads or previous communications before handing off to human agents.


* Action: Use “Classify Intent” block.
=== 5. Personalized Response Generation === 
* Result: If intent = “Technical Issue,” forward via [[Email_Marketing]] to tech support.
Deploy '''Build Custom Prompts''' with real-time personalization to deliver individualized responses based on behavior and context.


=== 3. Auto-Translate Customer Responses ===
== Troubleshooting ==
 
Use case: Enable seamless communication with international leads.
 
* Action: Auto-detect language and translate response.
* Result: Reply in customer’s preferred language using [[SMS Marketing]] or WhatsApp.


=== 4. Summarizing Contact Feedback ===
Although the AI Actions Library is designed to be user-friendly, users may occasionally face issues. Here are some common scenarios and recommended solutions:


Use case: Reduce manual workload by summarizing long responses.
=== Issue: Action Not Executing === 
*Check if the input source fields are correctly mapped. Missing or incorrect fields may prevent the AI engine from processing the action.*


* Action: Connect “Summarize Content” block to form submissions.
=== Issue: Unexpected AI Output === 
* Result: Key takeaways are stored in a custom field for your sales reps.
*Review the configuration settings for that action. Incorrect prompt parameters can lead to inaccurate results.*


== Troubleshooting ==
=== Issue: Automation Not Triggering AI Response === 
*Make sure the automation is active and all preceding conditions are being met before the AI action is executed.*


If you encounter functionality issues, consider the following solutions:
=== Issue: Translation Not Detecting Language === 
*Specify a language manually if auto-detection fails, especially in cases with mixed-language inputs.*


* **AI Block Not Appearing** – Ensure you're on a supported plan (Starter, Plus, Pro, Enterprise).
If the issue persists, contact ActiveCampaign support or refer to the [https://help.activecampaign.com/hc/en-us/articles/18429175410332-AI-Actions-Library-overview AI Actions Library Overview].
* **No Output Generated** – Verify that valid input is mapped (e.g., contact field contains text).
* **Inaccurate Language Detection** – Use structured input to improve recognition.
* **Delayed Responses** – AI processing may take a few seconds; avoid chaining large blocks in rapid succession.
* **Errors During Save** – Check for required fields that were left empty during configuration.
 
If problems persist, refer to the official help documentation or contact support via the [[Help Docs]].


== Related Features ==
== Related Features ==


The AI Actions Library integrates or synergizes with several core and supporting features, including but not limited to:
The AI Actions Library works in conjunction with other ActiveCampaign tools:


* [[Automation]] – Design sophisticated workflows using AI actions.
* The AI Actions Library enhances functionality introduced in the '''AI Prompt Block'''.
* [[Email_Marketing]] – Use AI outputs to personalize and time emails efficiently.
* Use alongside [[Automation]] workflows to optimize customer journeys.
* [[Integrations]] – Feed AI actions with data from connected apps.
* Pair with [[CRM]] to enrich your contact records with AI-classified data.
* [[Analytics & Reporting]] – Evaluate the impact of AI-powered blocks via campaign reports.
* Combine with marketing tools under the [[ActiveCampaign Release Notes]] umbrella for seamless functionality.
* [[CRM]] – Update contact fields with classified sentiment or intent values.


== FAQ ==
== FAQ ==


=== What is the AI Actions Library? ===
=== What is the AI Actions Library? ===
The AI Actions Library is a collection of ready-to-use AI tools within ActiveCampaign’s automation builder that aid in content generation, customer analysis, translation, and decision making.
The AI Actions Library is a collection of pre-built AI functions designed to help users quickly integrate intelligent automation into customer journeys.
 
=== Who has access to this feature? ===
Agency partners using any of the following plans: Starter, Plus, Pro, or Enterprise.
 
=== What types of actions are included? ===
Actions include sentiment analysis, text translation, content summarization, prompt generation, intent classification, and more.


=== Can I create custom AI actions? ===
=== Who can use the AI Actions Library? ===
Yes. Users can generate custom prompts and define how those prompts interact with automation logic.
It is available to agency partners and their clients across all ActiveCampaign plans: Starter, Plus, Pro, and Enterprise.


=== Is the AI Actions Library the same as the AI Prompt Block? ===
=== How do I access the AI Actions Library? ===
No. It expands on it. While the Prompt Block allows custom interactions, the Library supplies templated, reusable AI-powered tasks.
The library can be accessed through the automation builder by selecting the '''+''' button and choosing the '''AI Actions Library''' from the menu.


=== Can these actions work across SMS or WhatsApp? ===
=== What types of actions are included? ===
Yes. Outputs from AI actions can trigger messages across supported channels like [[SMS Marketing]] and WhatsApp, depending on your setup.
Available actions include content summarization, sentiment detection, intent classification, real-time personalization, data analysis, and text translation.


=== Where can I learn more? ===
=== Can I customize AI actions? ===
See the full overview in the [https://help.activecampaign.com/hc/en-us/articles/18429175410332 AI Action Library overview].
Yes. Each action provides configuration fields to personalize how it interprets data and what output it generates.


== See Also ==
=== Can I stack multiple AI actions in one automation? === 
Absolutely. You can create layered functionality by combining different AI actions for comprehensive decision-making and personalization.


* [[Automation]]
=== Is technical knowledge required to use this feature? === 
* [[AI]]
No. The AI Actions Library is designed to be user-friendly, enabling non-technical users to add intelligent automation with ease.
* [[Email_Marketing]]
* [[SMS Marketing]]
* [[Reports]]
* [[Partner Release Notes]]
* [[ActiveCampaign Release Notes]]


== External Resources ==
== Summary ==


* [https://help.activecampaign.com/hc/en-us/articles/18429175410332-AI-Actions-Library-overview Official Help Doc: AI Actions Library overview]
The '''AI Actions Library''' is a game-changing tool for agency partners seeking to differentiate and scale their services. By packaging advanced artificial intelligence into easy-to-use actions, ActiveCampaign empowers marketing teams to build more intelligent, responsive, and personalized automation workflows. With built-in support for translation, sentiment analysis, and intent classification, this feature helps you stay ahead in an increasingly competitive landscape.
* [https://www.activecampaign.com/lp/fall-2025-innovation-keynote Fall 2025 Innovation Keynote features]


[[Category:ActiveCampaign Release Notes]]
Explore more by visiting the [[ActiveCampaign Release Notes]] and [[Partner Release Notes]] pages.
[[Category:Partner Release Notes]]

Revision as of 05:40, 2 November 2025

Navigation: Main_Page > ActiveCampaign Release Notes > Partner Release Notes > AI Actions Library

AI Actions Library for Agency Partners

Introduction

The AI Actions Library is a powerful new addition to ActiveCampaign’s suite of AI-driven tools, designed specifically for agency partners. Officially released in October 2025, this feature transforms how your clients build automations by introducing a robust library of pre-configured AI actions that they can incorporate into customer journeys. It builds upon the capabilities of the previously released AI Prompt Block by offering a broader and more intuitive way to integrate artificial intelligence into marketing workflows.

Ideal for agencies managing clients across multiple industries, the AI Actions Library allows for intelligent, context-aware automation without the need to create prompt flows from scratch. By using predefined actions like content summarization, sentiment classification, translation, and real-time personalization, agencies and their clients can offer faster, smarter, and more personalized responses to customer interactions.

How to Access the AI Actions Library

The AI Actions Library resides directly within the automation builder in your ActiveCampaign account. It is available for all users on the following plan tiers:

  • Starter
  • Plus
  • Pro
  • Enterprise

To access the feature:

1. Log into your ActiveCampaign account. 2. Navigate to the Automations tab. 3. Create a new automation or open an existing one. 4. Within the automation workflow, click on the + button to add a new action. 5. Select the option labeled AI Actions Library to open the action panel.

Note: This feature is specifically released for agency partners and their clients, ensuring that agencies can deliver scalable, AI-powered marketing strategies.

Step-by-Step Instructions

To integrate an AI action into your automation:

1. **Open or create an automation** from your dashboard. 2. Click the + icon in the automation canvas where you want to add the AI functionality. 3. From the action menu, select AI Actions Library. 4. Browse the list of available actions including: 

  * Build Custom Prompts
  * Summarize Content
  * Analyze Data
  * Translate Text
  * Classify Intent
  * Determine Sentiment

5. Choose an action and configure it using simple dropdowns or text fields that appear. 6. Click Save to insert the selected AI action into your automation flow. 7. Continue building out your automation with triggers, conditions, or other actions as needed. 8. Once complete, activate your automation to go live with the new AI-driven capabilities.

Configuration Options and Settings

Each action inside the AI Actions Library can be configured to suit specific use cases. Key configuration components include:

  • Input Source – Define where the AI reads data from (such as fields in a form or previous messages).
  • Action Type – Choose the AI function (e.g., sentiment detection, language translation).
  • Language Detection – For Translate Text actions, the AI will auto-detect language or you can specify manually.
  • Response Handling – Configure what happens after the AI returns a result, such as routing contacts via if/else logic.
  • Fallback Rules – Optional settings to define an action if input isn't analyzable.

These options allow deep customization without requiring technical expertise.

Best Practices and Tips

Here are some expert tips to get the most out of the AI Actions Library:

  • **Start with pre-built actions**: Quickly accelerate deployment by leveraging default actions instead of building prompts from scratch.
  • **Use dynamic input sources**: Tie AI actions to real-time customer data for ultra-relevant outcomes.
  • **Incorporate sentiment analysis**: Automatically tag or segment users based on the tone of their interactions.
  • **Stack AI actions**: Combine multiple actions (e.g., classify intent and then translate) for sophisticated workflows.
  • **Test before publishing**: Always preview how each action works in the context of your larger automation.

Common Use Cases

Agencies and their clients can use the AI Actions Library in a number of strategic ways, including:

1. Lead Qualification

Use Classify Intent to analyze inbound messages and route qualified prospects to sales reps while assigning others to nurturing sequences.

2. Customer Feedback Sentiment Analysis

Add Determine Sentiment actions to parse post-purchase surveys and trigger follow-up messaging depending on whether sentiment is positive, neutral, or negative.

3. Cross-Language Support

Implement the Translate Text feature to detect and respond to customers in their native language—ideal for global agencies.

4. Summarizing Email Content

Utilize Summarize Content to condense customer support threads or previous communications before handing off to human agents.

5. Personalized Response Generation

Deploy Build Custom Prompts with real-time personalization to deliver individualized responses based on behavior and context.

Troubleshooting

Although the AI Actions Library is designed to be user-friendly, users may occasionally face issues. Here are some common scenarios and recommended solutions:

Issue: Action Not Executing

  • Check if the input source fields are correctly mapped. Missing or incorrect fields may prevent the AI engine from processing the action.*

Issue: Unexpected AI Output

  • Review the configuration settings for that action. Incorrect prompt parameters can lead to inaccurate results.*

Issue: Automation Not Triggering AI Response

  • Make sure the automation is active and all preceding conditions are being met before the AI action is executed.*

Issue: Translation Not Detecting Language

  • Specify a language manually if auto-detection fails, especially in cases with mixed-language inputs.*

If the issue persists, contact ActiveCampaign support or refer to the AI Actions Library Overview.

Related Features

The AI Actions Library works in conjunction with other ActiveCampaign tools:

  • The AI Actions Library enhances functionality introduced in the AI Prompt Block.
  • Use alongside Automation workflows to optimize customer journeys.
  • Pair with CRM to enrich your contact records with AI-classified data.
  • Combine with marketing tools under the ActiveCampaign Release Notes umbrella for seamless functionality.

FAQ

What is the AI Actions Library?

The AI Actions Library is a collection of pre-built AI functions designed to help users quickly integrate intelligent automation into customer journeys.

Who can use the AI Actions Library?

It is available to agency partners and their clients across all ActiveCampaign plans: Starter, Plus, Pro, and Enterprise.

How do I access the AI Actions Library?

The library can be accessed through the automation builder by selecting the + button and choosing the AI Actions Library from the menu.

What types of actions are included?

Available actions include content summarization, sentiment detection, intent classification, real-time personalization, data analysis, and text translation.

Can I customize AI actions?

Yes. Each action provides configuration fields to personalize how it interprets data and what output it generates.

Can I stack multiple AI actions in one automation?

Absolutely. You can create layered functionality by combining different AI actions for comprehensive decision-making and personalization.

Is technical knowledge required to use this feature?

No. The AI Actions Library is designed to be user-friendly, enabling non-technical users to add intelligent automation with ease.

Summary

The AI Actions Library is a game-changing tool for agency partners seeking to differentiate and scale their services. By packaging advanced artificial intelligence into easy-to-use actions, ActiveCampaign empowers marketing teams to build more intelligent, responsive, and personalized automation workflows. With built-in support for translation, sentiment analysis, and intent classification, this feature helps you stay ahead in an increasingly competitive landscape.

Explore more by visiting the ActiveCampaign Release Notes and Partner Release Notes pages.

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