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'''Navigation:''' [[Main_Page]] > [[Content]] > [[Predictive Content]] > Classic Designer
'''Navigation:''' [[Main_Page]] > [[Campaigns]] > [[Sending Campaigns]] > Classic Designer


= Classic Designer: Tips for writing Predictive Content variants =
== Classic Designer: Campaign width has increased after it is sent ==


== Introduction ==
The '''Classic Designer''' in ActiveCampaign is a powerful tool used for crafting visually appealing email campaigns. However, users may occasionally experience an issue where the campaign width is not as expected after sending. This article will delve into what this feature entails, provide troubleshooting steps, and offer best practices for optimal results.
The '''Classic Designer''' in ActiveCampaign allows users to create engaging and personalized content through the use of Predictive Content. This feature is particularly important as it leverages data-driven insights to deliver tailored messages to contacts, enhancing engagement, and ultimately driving conversions. Understanding how to effectively write Predictive Content variants enables you to maximize this feature's potential and better meet your audience's preferences.


== How to access this feature ==
=== Introduction ===
To access the '''Classic Designer''' and begin utilizing Predictive Content, follow these steps:
The '''Classic Designer''' allows users to create and customize their email campaigns using a variety of design elements. It is crucial to ensure that not only the content is engaging but also formatted correctly to maintain aesthetic and functional integrity post-send. An unexpected increase in campaign width can lead to poor rendering of emails in recipients’ inboxes and might affect overall engagement rates.


1. Log in to your ActiveCampaign account.
=== How to Access the Classic Designer ===
2. Navigate to the **Email** section in the main menu.
To access the '''Classic Designer''', follow these steps:
3. Select **Create an Email** and choose the option for the '''Classic Designer'''.
1. Log into your ActiveCampaign account.
4. In the email editor, you can start adding your Predictive Content blocks.
2. Navigate to the '''Campaigns''' section in the main menu.
3. Select '''Sending Campaigns'''.
4. Choose an existing campaign or create a new one and then select the option to use the '''Classic Designer'''.


== Step-by-step instructions ==
=== Step-by-step Instructions ===
Here is a detailed guide to help you write effective Predictive Content variants:
1. **Create or Edit a Campaign**: Start by selecting an existing campaign to edit or create a new one.
2. **Select the Classic Designer**: Once in the campaign settings, choose the '''Classic Designer''' option to begin designing your email.
3. **Add Content Blocks**: Drag and drop various content blocks (e.g., text, images) into your campaign layout.
4. **Preview Your Email**: Always preview your email to see how it will look to recipients. Use the **Email Client Preview** test from the '''Campaign Summary''' page or send a test version to yourself.
5. **Finalize and Send**: After confirming the design is satisfactory, finalize any settings required and send your email campaign.


1. **Open your email**: Begin by selecting an email campaign where you wish to include Predictive Content.
=== Configuration Options and Settings ===
2. **Drag a Predictive Content block**: Within the email editor, locate the '''Predictive Content''' block and drag it into your email layout.
While creating your campaign in the '''Classic Designer''', consider the following '''bold''' configuration options:
3. **Add your text**: Place the majority of your content inside this block. This will enhance our ability to learn about your contacts' preferences.
- '''Font Size''': Adjust larger text to ensure it fits within the designated width.
4. **Include a call-to-action**: Every variant should have at least one link or clickable call-to-action within it to encourage engagement.
- '''Images''': Use image blocks for images rather than inline images within text blocks.
5. **Write your variants**: Ensure that each variant has differing lengths and tones to identify which formats resonate best with different segments of your audience.
- '''Hyperlinks''': Use hyperlinks for long text strings (e.g., URLs) to prevent width issues.
6. **Personalize where possible**: Use tokens like %FIRSTNAME% to make your content feel more personalized.
- '''Custom HTML''': Be cautious with custom HTML that may disrupt layout; ensure to verify any custom code utilized.


== Configuration options and settings ==
=== Best Practices and Tips ===
When creating Predictive Content, consider these '''bold''' configuration options and best practices:
To prevent issues with campaign width, adhere to these best practices:
- **Test Your Campaign**: Always conduct tests using the Email Client Preview feature prior to sending it out to your audience.
- **Utilize Hyphenation**: Break longer sentences into smaller parts for better formatting.
- **Be Mindful of Size Limits**: Remember that Gmail clips emails larger than 102kb, which may alter how your campaign appears.
- **Optimize Images**: Ensure that images are optimized for email to reduce load time and maintain formatting.


- '''Predictive Content block''': Place as much text as possible in this area for optimal performance.
=== Troubleshooting ===
- '''Call-to-action inclusion''': Always include a link or actionable item within your content blocks.
If you encounter a situation where the campaign width has increased after it is sent, consider the following troubleshooting steps:
- '''Paragraph length''': Maintain a maximum of three sentences per paragraph to enhance readability.
- **Text Too Long**: Use '''hyperlinks''' to shorten text visually by linking rather than displaying long URLs.
- '''Conversational tone''': Write in a friendly, relatable style, utilizing personalization effectively.
- **Large Headings**: Decrease font sizes for excessive headings or text sizes.
- '''Reading level''': Aim for content that is understandable at an 8th-grade reading level.
- **Inline Images**: Shift from inline images in text blocks to using image blocks.
- '''Language support''': Currently, this feature supports content written solely in English.
- **Custom HTML Issues**: Examine any custom HTML for potential conflicts that can disrupt design integrity.


== Best practices and tips ==
If issues persist, the ActiveCampaign Customer Experience Team can provide more tailored guidance. For more information on Gmail clipping emails, refer to the article titled, "Why is Gmail 'clipping' my email?"
Following established best practices ensures that your Predictive Content performs effectively:


- **Experiment with lengths**: Create both short and long variants to gauge which length your audience prefers.
=== FAQ ===
- **Mix styles**: Use a variety of approaches — from friendly greetings to detailed informational variants — to keep your content fresh and engaging.
'''Q1: Why is the width of my email campaign increasing after I send it?'''
- **Test regularly**: Use A/B testing to analyze which variant performs best in terms of engagement and conversion rates.
A1: Common reasons include long text, large font sizes, inline images, or issues with custom HTML used in your campaign.
- **Engagement strategies**: Focus on clarity and create direct calls to action, guiding readers on what to do next.


== Common use cases with examples ==
'''Q2: Is there a size limit for emails in Gmail that I should be aware of?'''
To offer inspiration for crafting Predictive Content, here are some examples tailored to a plant shop's sale campaign:
A2: Yes, if your email exceeds 102kb, it may get clipped in Gmail, which can lead to altered formatting.


- **Variant 1: Short and to-the-point**
'''Q3: Can I use inline images in the '''Classic Designer'''?'''
  Hey, %FIRSTNAME%!
A3: It is recommended to use image blocks instead of inline images within text blocks to avoid width issues.
  We're cleaning house for the Fall and are having a sale! Claim the offer below for 50% off your next online or in-store purchase.
 
- **Variant 2: Lengthier**
  Hey, %FIRSTNAME%!
  Thanks again for your last purchase. We hope you're loving your new %ECOMMERCE_LAST_PRODUCT_NAME%!
  As you know, summer has come and gone, so it's time for us to clean out our current stock to make room for our Fall and Winter plants.
  Because we love our customers, we are extending our best offer of the year to you. Use the coupon linked below for 50% off your ENTIRE next order! That includes purchases online and at our Dearborn store location.
  We appreciate your continued support, and we're excited to share our beautiful plant selection with you!
 
- **Variant 3: Sales-forward**
  %FIRSTNAME%,
  We are extending our best offer ever to our best customers. For a limited time, use the coupon linked below for 50% off your ENTIRE next order!
  This offer is valid on ALL regularly priced Summer plants and is only available until stock runs out. Our stock is limited and won't last long! Make sure to visit our website TODAY for 50% off your entire order.
 
- **Variant 4: Informational**
  %FIRSTNAME%,
  Plant 'Em was founded in 2015 with the mission of bringing quality plants and flowers to customers in the Chicagoland area. We're committed to putting customers first and stocking the best products possible. With that in mind, it's time to clear our shelves in preparation for our Fall shipments.
  Visit us in-person or online and get 50% off of any Summer stock. Our shop is located at 1 North Dearborn and we'd love to see you there!
 
- **Variant 5: No personalization**
  We miss you! Come back to our store or visit us online and use this 50% off coupon for your whole order of any of our Summer plants.


== Troubleshooting ==
'''Q4: What should I do if my custom HTML is causing problems?'''
If you encounter any issues with Predictive Content in the Classic Designer:
A4: Please review the code for any potential issues. The ActiveCampaign Customer Experience Team does not assist with custom code troubleshooting.


- Ensure that the content is primarily in English, as this is the only supported language for this feature.
'''Q5: How can I test my email before sending it out?'''
- Double-check the links in your Predictive Content — they should lead to functional destinations.
A5: You can send a test version of your message to your email or use the Email Client Preview test available from the '''Campaign Summary''' page.
- Review the construction of your variants to confirm they follow the recommended guidelines for optimal performance.


== FAQ ==
'''Q6: What can I do if I need more help with my campaigns?'''
Here are some frequently asked questions regarding the Classic Designer's Predictive Content variants:
A6: If additional assistance is required, contact the ActiveCampaign Customer Experience Team for personalized support.


1. **What is Predictive Content?**
'''Q7: Are there specific tips for formatting text effectively in my campaign?'''
  Predictive Content is a feature that personalizes email messages based on the preferences of your contacts.
A7: Use '''hyperlinks''' for long text, break up sentences, and adjust font size to maintain appropriate width and readability.


2. **Can I personalize Predictive Content?**
By following these guidelines and becoming familiar with the features of the '''Classic Designer''', you can enhance your email campaigns and ensure they deliver a professional appearance upon sending.
  Yes, you can personalize your variants using tokens like %FIRSTNAME% to make the content feel more tailored to each recipient.
 
3. **What is the optimal length for Predictive Content?**
  Variants should differ in length, with some being succinct and others more detailed, to find out what your audience prefers.
 
4. **Does Predictive Content support languages other than English?**
  Currently, Predictive Content only supports content written in English.
 
5. **How can I evaluate the effectiveness of my Predictive Content?**
  Utilize A/B testing to compare the performance of different content variants.
 
6. **Is there a limit to how many variants I can create?**
  There’s no specified limit, but it is advisable to have a manageable number to effectively monitor their performance.
 
7. **What should I do if my Predictive Content isn’t performing well?**
  Review the content against the guidelines and best practices, experiment with different writing styles, or reassess your calls to action.
 
By implementing these tips and strategies into your email campaigns, you can effectively utilize the '''Classic Designer''' to enhance your engagement through Predictive Content.
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Latest revision as of 16:38, 3 November 2025

```mediawiki Navigation: Main_Page > Campaigns > Sending Campaigns > Classic Designer

Classic Designer: Campaign width has increased after it is sent[edit | edit source]

The Classic Designer in ActiveCampaign is a powerful tool used for crafting visually appealing email campaigns. However, users may occasionally experience an issue where the campaign width is not as expected after sending. This article will delve into what this feature entails, provide troubleshooting steps, and offer best practices for optimal results.

Introduction[edit | edit source]

The Classic Designer allows users to create and customize their email campaigns using a variety of design elements. It is crucial to ensure that not only the content is engaging but also formatted correctly to maintain aesthetic and functional integrity post-send. An unexpected increase in campaign width can lead to poor rendering of emails in recipients’ inboxes and might affect overall engagement rates.

How to Access the Classic Designer[edit | edit source]

To access the Classic Designer, follow these steps: 1. Log into your ActiveCampaign account. 2. Navigate to the Campaigns section in the main menu. 3. Select Sending Campaigns. 4. Choose an existing campaign or create a new one and then select the option to use the Classic Designer.

Step-by-step Instructions[edit | edit source]

1. **Create or Edit a Campaign**: Start by selecting an existing campaign to edit or create a new one. 2. **Select the Classic Designer**: Once in the campaign settings, choose the Classic Designer option to begin designing your email. 3. **Add Content Blocks**: Drag and drop various content blocks (e.g., text, images) into your campaign layout. 4. **Preview Your Email**: Always preview your email to see how it will look to recipients. Use the **Email Client Preview** test from the Campaign Summary page or send a test version to yourself. 5. **Finalize and Send**: After confirming the design is satisfactory, finalize any settings required and send your email campaign.

Configuration Options and Settings[edit | edit source]

While creating your campaign in the Classic Designer, consider the following bold configuration options: - Font Size: Adjust larger text to ensure it fits within the designated width. - Images: Use image blocks for images rather than inline images within text blocks. - Hyperlinks: Use hyperlinks for long text strings (e.g., URLs) to prevent width issues. - Custom HTML: Be cautious with custom HTML that may disrupt layout; ensure to verify any custom code utilized.

Best Practices and Tips[edit | edit source]

To prevent issues with campaign width, adhere to these best practices: - **Test Your Campaign**: Always conduct tests using the Email Client Preview feature prior to sending it out to your audience. - **Utilize Hyphenation**: Break longer sentences into smaller parts for better formatting. - **Be Mindful of Size Limits**: Remember that Gmail clips emails larger than 102kb, which may alter how your campaign appears. - **Optimize Images**: Ensure that images are optimized for email to reduce load time and maintain formatting.

Troubleshooting[edit | edit source]

If you encounter a situation where the campaign width has increased after it is sent, consider the following troubleshooting steps: - **Text Too Long**: Use hyperlinks to shorten text visually by linking rather than displaying long URLs. - **Large Headings**: Decrease font sizes for excessive headings or text sizes. - **Inline Images**: Shift from inline images in text blocks to using image blocks. - **Custom HTML Issues**: Examine any custom HTML for potential conflicts that can disrupt design integrity.

If issues persist, the ActiveCampaign Customer Experience Team can provide more tailored guidance. For more information on Gmail clipping emails, refer to the article titled, "Why is Gmail 'clipping' my email?"

FAQ[edit | edit source]

Q1: Why is the width of my email campaign increasing after I send it? A1: Common reasons include long text, large font sizes, inline images, or issues with custom HTML used in your campaign.

Q2: Is there a size limit for emails in Gmail that I should be aware of? A2: Yes, if your email exceeds 102kb, it may get clipped in Gmail, which can lead to altered formatting.

Q3: Can I use inline images in the Classic Designer? A3: It is recommended to use image blocks instead of inline images within text blocks to avoid width issues.

Q4: What should I do if my custom HTML is causing problems? A4: Please review the code for any potential issues. The ActiveCampaign Customer Experience Team does not assist with custom code troubleshooting.

Q5: How can I test my email before sending it out? A5: You can send a test version of your message to your email or use the Email Client Preview test available from the Campaign Summary page.

Q6: What can I do if I need more help with my campaigns? A6: If additional assistance is required, contact the ActiveCampaign Customer Experience Team for personalized support.

Q7: Are there specific tips for formatting text effectively in my campaign? A7: Use hyperlinks for long text, break up sentences, and adjust font size to maintain appropriate width and readability.

By following these guidelines and becoming familiar with the features of the Classic Designer, you can enhance your email campaigns and ensure they deliver a professional appearance upon sending. ```

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