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'''Navigation:''' [[Main_Page]] > [[Automations]] > [[Ecommerce]] > Create a browse abandonment automation
'''Navigation:''' [[Main_Page]] > [[Automations]] > [[Browse Abandonment]] > Create a browse abandonment automation


== Create a browse abandonment automation ==
== Create a browse abandonment automation ==


=== Introduction ===
=== Introduction ===
Creating a '''browse abandonment automation''' is a powerful way to re-engage with customers who have left your store without making a purchase. This automation allows you to send automated follow-up emails to shoppers who abandon their browsing sessions on your WooCommerce or third-party integrated store. This feature is critical for increasing conversions and reclaiming lost revenue. By prompting customers to return and complete their purchases, you can improve sales and customer satisfaction.
The "Create a browse abandonment automation" feature in ActiveCampaign allows businesses to reconnect with customers who have left their online store without completing a purchase. This automation triggers an email follow-up to shoppers who abandon their browsing sessions, encouraging them to return and finalize their transaction. This feature is crucial for recovering lost sales, engaging potential customers, and improving overall conversion rates. By strategically targeting users with personalized messages about items they were interested in, companies can increase engagement and reclaim revenue that might otherwise have been lost.


=== How to Access This Feature ===
=== How to Access this Feature ===
To access the feature for creating a browse abandonment automation, follow these steps:
To access the browse abandonment automation feature, you’ll need to be logged into your ActiveCampaign account. Ensure your plan includes access to this feature: it is available for the [[Plus]], [[Pro]], and [[Enterprise]] plan types. Once logged in, follow these steps:
1. Navigate to the '''Automations''' section in your ActiveCampaign dashboard.
 
2. Click on the '''Create an automation''' button to start the process.
1. In the left menu, click on '''Automations'''.
2. Here, you can either choose to create a new automation or manage existing ones.


=== Step-by-Step Instructions ===
=== Step-by-Step Instructions ===
Here are the detailed instructions for creating a browse abandonment automation:
Creating a browse abandonment automation involves setting up a specific trigger and an automated email that leverages the '''Browse Abandonment''' content block. Here's how to do it step by step:
 
==== 1. Create the Automation ====
1. Click on '''Automations''' in the left menu.
2. Click the '''Create an automation''' button.
3. Select '''Start from Scratch''' to initiate a new automation.
4. The automation canvas will load. Click on '''Add a start trigger'''.
5. In the modal window that appears, choose the '''Browse Abandonment is created''' trigger under the '''Ecommerce''' section.
6. Configure the trigger settings as desired (choose between '''All Browse Abandonment''' or '''Segment Browse Abandonments''') and then click '''Save'''.


==== Adding the Automation Trigger ====
==== 2. Add the "Send an Email" Action ====
1. In the Automations menu, select '''Create an automation'''.
After setting up the trigger, the next step is to create an automated email to contact users who have abandoned their browsing session.
2. Choose the option to '''Start from Scratch''' to create a new automation.
3. The automation canvas will load. Click on '''Add a start trigger''' to set up your automation trigger.
4. A modal window will appear. Select the trigger labeled '''Browse Abandonment is created''', which you will find in the Ecommerce section.
5. Configure the trigger by selecting either '''All Browse Abandonment''' or '''Segment Browse Abandonments''' to define the conditions under which the automation should trigger.
6. If you select the '''Segment''' option, you can use the segment builder to create specific conditions for browse abandonments.
7. Once you have configured the trigger, click '''Save'''.


Once the trigger is set up, you can move on to adding actions to your workflow.  
1. Click a node (+) within your automation to open the '''Automation Actions''' menu.
2. Under the '''Sending''' category, select '''Send an email'''.
3. You can choose to create a new email or reuse an existing one (this article will cover creating a new email).
4. Complete the optional '''What is this email about?''' field.
5. Ensure that '''Email designer''' is selected in the dropdown.
6. Choose a template or click on '''Blank canvas''' to start from scratch.
7. The campaign summary page for the email will open. Here, you can fill out required fields and customize your email later.
8. To add the '''Browse Abandonment''' content block, hover over the email design and click the '''Edit Design''' button.
9. The email designer will load. Drag the '''Browse Abandonment''' content block to the email layout.
10. Click the content block in the layout to access configuration options displayed in the right pane.


==== Adding the 'Send an Email' Action ====
==== 3. Customize the "Browse Abandonment" Content Block ====
1. Select a node (+) in your automation workflow to open the Automation Actions menu.
Now you can set up the '''Browse Abandonment''' content block for your email.
2. Under the '''Sending''' category, click on '''Send an email'''.
3. You can then choose to either create a new email from scratch or reuse an existing email. For this guide, we will create a new email.
4. Optionally, fill in the '''What is this email about?''' field to provide context for the email's purpose.
5. Ensure that '''Email designer''' is selected from the dropdown menu.
6. Choose from any available templates or select '''Blank canvas''' to start designing your email.
7. The campaign summary page for the email will open, where you can fill in required and optional fields.
8. Hover over the email design and click the '''Edit Design''' button to proceed to customize your email.
9. The editor will load. Drag the '''Browse Abandonment''' content block to your email layout.


==== Customizing the 'Browse Abandonment' Content Block ====
- By default, eight products will be displayed in the email, based on what the customer viewed and abandoned. To customize the content block:
After adding the content block, you will customize it to enhance engagement:
  1. Configure options such as:
1. The '''Browse Abandonment''' content block enables dynamic inclusion of products the contact was browsing. By default, it shows eight products.
    - **Sort by**: This dropdown allows you to arrange products by criteria like time spent on page.
2. On the right pane, modify the following configuration options:
    - **Card layout**: Choose either a horizontal or vertical layout for listing product details.
    - **Sort by**: Choose how to display products, such as by time spent on the page or most recently browsed.
    - **Items per row**: If vertical is selected, set how many products appear per row.
    - **Card layout**: Decide between horizontal or vertical listings of product details.
    - **Total items**: Select how many items to display, up to a maximum of 15.
    - **Items per row**: Specify how many products appear in a row if you selected vertical card layout.
    - **Responsive block**: Enabled by default, optimizing for mobile viewing.
    - **Total items**: Limit the number of products displayed, with a maximum of 15 items.
    - **Image, Name, Description, Price, Button**: These options allow for customization of what attributes to show or hide, alongside styling settings.
    - **Responsive block**: This option is enabled by default for better mobile viewing.
    - **Row padding and Card background color**: Adjust layout aesthetics to suit your brand style.
    - **Image**: You can choose to include or exclude the product image, as well as adjust image styling.
    - **Name**: Similar options are available for including or excluding the product name, with additional styling controls.
    - **Description**: Select how to display the product description along with styling preferences.
    - **Price**: Determine if the product price is shown and customize its appearance.
    - **Button**: Customize the button that links to the product page for making purchases.
    - **Row padding**: Adjust the padding within the content block items.
    - **Card background color**: Set the appearance of the content block’s background.
    - **Card border**: Add and modify the border around the content block.


Once configured, add more content to your email, then click either '''Save and exit''' or '''Next''' to complete your automation setup.
After you finish designing your email with the content block, you can add any additional content and then click '''Save and exit''' or '''Next''' to finalize your automation setup.


=== Configuration Options and Settings ===
=== Configuration Options and Settings ===
When setting up your browse abandonment automation, understanding the configuration options is crucial:
Here’s an overview of the key '''configuration options''' available for the Browse Abandonment feature:
- **Browse Abandonment is created trigger**: This single trigger you can use in your automation must be set up prior to adding any subsequent actions.
 
- **Browse Abandonment content block**: Limited to one instance per campaign and only available when the trigger is present.
- **Browse Abandonment is created**: This is the sole trigger for this automation, activating when a user abandons their browsing session.
- **Email designer**: This tool enables you to create visually appealing emails with customizable layouts and content.
- **Send an email**: Essential for initiating contact with potential return customers.
- **Browse Abandonment content block**: Use to dynamically insert abandoned products into emails.
- **Sort by options**: Allows display of items based on various criteria.
- **Card layout options**: Determines how product details are presented.
- **Items per row**: Helps streamline the visual presentation in emails.
 
This configuration helps tailor the experience for different customer segments and maximizes engagement rates.


=== Best Practices and Tips ===
=== Best Practices and Tips ===
- **Timing**: Test different timings for sending follow-up emails after abandonment to determine what gets the best results.
1. **Timeliness**: Set the email to go out shortly after the abandonment event to capitalize on visitor interest.
- **Content Personalization**: Use personalization tokens to customize the email content, making it more relevant to the customer.
2. **Personalization**: Use the customer’s name or past purchase behavior in email content to enhance engagement.
- **Clear Call to Action**: Ensure your emails have clear and compelling call-to-action buttons to encourage click-throughs.
3. **Clear Call to Action**: Ensure the email contains a strong and clear call to action (CTA) to guide customers back to their abandoned items.
- **Mobile Optimization**: Since many users check emails on mobile devices, ensure your designs are mobile-friendly.
4. **Testing**: A/B test different layouts and content to see what performs best with your audience.
5. **Responsive Design**: Always preview your emails in mobile format to ensure legibility and effectiveness.


=== Troubleshooting ===
=== Troubleshooting ===
If you encounter challenges when setting up your browse abandonment automation:
If you encounter any issues while setting up your browse abandonment automation, consider the following:
- Ensure that you have the appropriate plan (Plus, Pro, or Enterprise) to access this feature.
- Verify your trigger configuration to make sure it is set correctly.
- Check your email content for any missing required fields or formatting issues.
- If the email content block is not appearing correctly, recheck the setup and confirm the email design features are compatible.


=== Related Features ===
- **Trigger not activated**: Ensure that the automation trigger is properly set up and that there's no logic preventing it from firing.
For additional information and to optimize your marketing automation strategies, explore related features such as:
- **Email not sending**: Check that the email action is properly implemented and configured with a valid email draft.
- [[Automations]] for broader automation functionalities.
- **Content block not displaying**: Make sure that the campaign is using the '''Browse Abandonment''' trigger; the block won’t be functional otherwise.
- [[Browse Abandonment]] to dive deeper into the mechanics behind the feature.


=== FAQ ===
=== FAQ ===
'''Q1: What plans are required to access the browse abandonment automation feature?'''
1. **What is a browse abandonment automation?**
A1: The browse abandonment automation feature is available on the Plus, Pro, and Enterprise plans of ActiveCampaign.
  A browse abandonment automation triggers follow-up emails to customers who have left items in their shopping cart without completing a purchase.
 
 
'''Q2: Can I send multiple emails using the Browse Abandonment content block?'''
2. **How does the Browse Abandonment feature work?**
A2: No, you can use only one '''Browse Abandonment''' block per campaign.
  It activates when a user abandons their session, sending an email with the products they viewed.


'''Q3: What triggers the Browse Abandonment is created?'''
3. **Can I customize the email content?**
A3: This trigger activates when a contact's browsing session is abandoned on your integrated store.
  Yes, you can customize the email with the '''Browse Abandonment''' content block and other elements.


'''Q4: Is the Browse Abandonment content block customizable?'''
4. **What types of products can I show in these emails?**
A4: Yes, you can customize this block to adjust product details, layout, and styling options.
  The content block dynamically pulls in products that the customer viewed and later abandoned.


'''Q5: Am I able to use the Browse Abandonment feature with other email marketing platforms?'''
5. **Is there a limit to how many items can be shown in an email?**
A5: The Browse Abandonment feature is specifically designed for use with ActiveCampaign and its integrated third-party ecommerce platforms.
  Yes, you can display up to 15 abandoned items in your emails.


'''Q6: What should I do if my customers are not receiving abandonment emails?'''
6. **Can I use multiple Browse Abandonment blocks in a single campaign?**
A6: Check your automation settings and ensure that the emails are properly configured and being triggered as expected.
  No, you can only use one '''Browse Abandonment''' block per campaign.


'''Q7: How many products can I display in the Browse Abandonment content block?'''
7. **What plans support this feature?**
A7: You can display a total of up to 15 products using the Browse Abandonment content block.
  The Browse Abandonment feature is available for users on the [[Plus]], [[Pro]], and [[Enterprise]] plans.


By following the instructions and best practices outlined in this article, you can effectively set up a browse abandonment automation that will help enhance your customer engagement and drive conversions in your store.
By utilizing the browse abandonment automation, businesses can effectively engage potential customers and increase the likelihood of completing sales, thereby improving overall revenue and customer satisfaction.
```

Latest revision as of 14:41, 3 November 2025

Navigation: Main_Page > Automations > Ecommerce > Create a browse abandonment automation

Create a browse abandonment automation[edit | edit source]

Introduction[edit | edit source]

The "Create a browse abandonment automation" feature in ActiveCampaign allows businesses to reconnect with customers who have left their online store without completing a purchase. This automation triggers an email follow-up to shoppers who abandon their browsing sessions, encouraging them to return and finalize their transaction. This feature is crucial for recovering lost sales, engaging potential customers, and improving overall conversion rates. By strategically targeting users with personalized messages about items they were interested in, companies can increase engagement and reclaim revenue that might otherwise have been lost.

How to Access this Feature[edit | edit source]

To access the browse abandonment automation feature, you’ll need to be logged into your ActiveCampaign account. Ensure your plan includes access to this feature: it is available for the Plus, Pro, and Enterprise plan types. Once logged in, follow these steps:

1. In the left menu, click on Automations. 2. Here, you can either choose to create a new automation or manage existing ones.

Step-by-Step Instructions[edit | edit source]

Creating a browse abandonment automation involves setting up a specific trigger and an automated email that leverages the Browse Abandonment content block. Here's how to do it step by step:

1. Create the Automation[edit | edit source]

1. Click on Automations in the left menu. 2. Click the Create an automation button. 3. Select Start from Scratch to initiate a new automation. 4. The automation canvas will load. Click on Add a start trigger. 5. In the modal window that appears, choose the Browse Abandonment is created trigger under the Ecommerce section. 6. Configure the trigger settings as desired (choose between All Browse Abandonment or Segment Browse Abandonments) and then click Save.

2. Add the "Send an Email" Action[edit | edit source]

After setting up the trigger, the next step is to create an automated email to contact users who have abandoned their browsing session.

1. Click a node (+) within your automation to open the Automation Actions menu. 2. Under the Sending category, select Send an email. 3. You can choose to create a new email or reuse an existing one (this article will cover creating a new email). 4. Complete the optional What is this email about? field. 5. Ensure that Email designer is selected in the dropdown. 6. Choose a template or click on Blank canvas to start from scratch. 7. The campaign summary page for the email will open. Here, you can fill out required fields and customize your email later. 8. To add the Browse Abandonment content block, hover over the email design and click the Edit Design button. 9. The email designer will load. Drag the Browse Abandonment content block to the email layout. 10. Click the content block in the layout to access configuration options displayed in the right pane.

3. Customize the "Browse Abandonment" Content Block[edit | edit source]

Now you can set up the Browse Abandonment content block for your email.

- By default, eight products will be displayed in the email, based on what the customer viewed and abandoned. To customize the content block: 

 1. Configure options such as:
    - **Sort by**: This dropdown allows you to arrange products by criteria like time spent on page.
    - **Card layout**: Choose either a horizontal or vertical layout for listing product details.
    - **Items per row**: If vertical is selected, set how many products appear per row.
    - **Total items**: Select how many items to display, up to a maximum of 15.
    - **Responsive block**: Enabled by default, optimizing for mobile viewing.
    - **Image, Name, Description, Price, Button**: These options allow for customization of what attributes to show or hide, alongside styling settings.
    - **Row padding and Card background color**: Adjust layout aesthetics to suit your brand style.

After you finish designing your email with the content block, you can add any additional content and then click Save and exit or Next to finalize your automation setup.

Configuration Options and Settings[edit | edit source]

Here’s an overview of the key configuration options available for the Browse Abandonment feature:

- **Browse Abandonment is created**: This is the sole trigger for this automation, activating when a user abandons their browsing session. - **Send an email**: Essential for initiating contact with potential return customers. - **Browse Abandonment content block**: Use to dynamically insert abandoned products into emails. - **Sort by options**: Allows display of items based on various criteria. - **Card layout options**: Determines how product details are presented. - **Items per row**: Helps streamline the visual presentation in emails.

This configuration helps tailor the experience for different customer segments and maximizes engagement rates.

Best Practices and Tips[edit | edit source]

1. **Timeliness**: Set the email to go out shortly after the abandonment event to capitalize on visitor interest. 2. **Personalization**: Use the customer’s name or past purchase behavior in email content to enhance engagement. 3. **Clear Call to Action**: Ensure the email contains a strong and clear call to action (CTA) to guide customers back to their abandoned items. 4. **Testing**: A/B test different layouts and content to see what performs best with your audience. 5. **Responsive Design**: Always preview your emails in mobile format to ensure legibility and effectiveness.

Troubleshooting[edit | edit source]

If you encounter any issues while setting up your browse abandonment automation, consider the following:

- **Trigger not activated**: Ensure that the automation trigger is properly set up and that there's no logic preventing it from firing. - **Email not sending**: Check that the email action is properly implemented and configured with a valid email draft. - **Content block not displaying**: Make sure that the campaign is using the Browse Abandonment trigger; the block won’t be functional otherwise.

FAQ[edit | edit source]

1. **What is a browse abandonment automation?** 

  A browse abandonment automation triggers follow-up emails to customers who have left items in their shopping cart without completing a purchase.

2. **How does the Browse Abandonment feature work?** 

  It activates when a user abandons their session, sending an email with the products they viewed.

3. **Can I customize the email content?** 

  Yes, you can customize the email with the Browse Abandonment content block and other elements.

4. **What types of products can I show in these emails?** 

  The content block dynamically pulls in products that the customer viewed and later abandoned.

5. **Is there a limit to how many items can be shown in an email?** 

  Yes, you can display up to 15 abandoned items in your emails.

6. **Can I use multiple Browse Abandonment blocks in a single campaign?** 

  No, you can only use one Browse Abandonment block per campaign.

7. **What plans support this feature?** 

  The Browse Abandonment feature is available for users on the Plus, Pro, and Enterprise plans.

By utilizing the browse abandonment automation, businesses can effectively engage potential customers and increase the likelihood of completing sales, thereby improving overall revenue and customer satisfaction.

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