Campaigns Calendar: Difference between revisions

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'''Navigation:''' [[Main_Page]] > [[ActiveCampaign Release Notes]] > [[2024 Release Notes]] > Campaigns Calendar
```mediawiki
'''Navigation:''' [[Main_Page]] > [[Campaigns]] > Campaigns Calendar


= Campaigns Calendar with Best Send Times =
= Use the Campaigns Calendar =


== Introduction ==
ActiveCampaign’s '''Campaigns Calendar''' provides a comprehensive view of your email campaigns—past, present, and future—allowing you to efficiently plan and manage your marketing efforts. This feature is crucial as it offers insights into how often you interact with your contacts and helps streamline the scheduling of future campaigns.


The **Campaigns Calendar with Best Send Times** is a powerful enhancement released by ActiveCampaign in October 2024 to help marketers improve email engagement through AI-driven optimization. This update integrates intelligent send-time suggestions directly into the **Campaigns Calendar**—enabling users to schedule campaigns when their audience is most likely to engage.
The '''Campaigns Calendar''' enables you to create new campaigns by date, edit scheduled campaigns, and review past campaign performances through reporting. It is available for users of the Starter, Plus, Professional, and Enterprise plans, but the visibility of data varies based on the selected plan:


This feature is particularly beneficial for improving open rates, maximizing deliverability, and aligning campaign timing with audience behavior—all from a unified calendar view. Available on **Plus**, **Pro**, and **Enterprise** plans, this update exemplifies ActiveCampaign’s commitment to smarter, data-based marketing orchestration.
* **Starter:** Access to this month's and next month's data.
* **Plus, Professional, and Enterprise:** Access to all months' data.


== How to Access This Feature ==
== How to Access the Campaigns Calendar ==
To view the '''Campaigns Calendar''', follow these simple steps:


The **Campaigns Calendar with Best Send Times** is available to users on the following ActiveCampaign plans:
# Click '''Campaigns''' on the left menu.
* **Plus**
# In the Campaigns Overview, click the '''Calendar''' tab.
* **Pro**
# Utilize the dropdown filters to organize your calendar view by '''Month''', '''Week''', or '''Day''' and by '''Label''' or '''List'''.
* **Enterprise**


To access the feature:
Please note that only campaigns that are in '''Scheduled''' status will be sent.


1. Log into your ActiveCampaign account.
== How to Manage the Campaigns Calendar ==
2. From the navigation menu, go to the **Campaigns** section.
Once you have accessed the '''Campaigns Calendar''', you can manage it effectively through the following options:
3. Click on **Campaigns Calendar** from the drop-down or sidebar options.


If best send time insights are not visible, ensure your plan level supports this feature and that the toggle for best send time recommendations is enabled (see instructions below).
=== Set the Calendar's Start Day of the Week ===
To customize the start day of your calendar week:


== Step-by-Step Instructions ==
# Click the '''Gear Icon''' at the top right of the calendar.
# Select the '''Start week on''' dropdown.
# Choose your preferred start day. This setting will remain until you update it.


Follow these steps to start leveraging best send times in the **Campaigns Calendar**:
=== Filters ===
You can apply filters using the dropdown options to view your calendar by '''Month''', '''Week''', or '''Day''' and by your selected '''Label''' or '''List'''.


1. **Navigate to Campaigns Calendar** 
=== Send Your Campaign at the Optimal Day and Time ===
  Go to **Campaigns**, then select **Campaigns Calendar**. You'll be presented with a visual calendar displaying your scheduled campaigns.
The '''Campaigns Calendar''' provides data showing the best days and times to send a campaign based on your account specifics and industry insights. For more information, refer to the documentation on sending campaigns at the best day and time.


2. **Enable Best Send Times** 
== Create a New Campaign on the Campaigns Calendar ==
  Locate the toggle option at the top of the calendar labeled **Best Send Times**. 
To create a new campaign through the '''Campaigns Calendar''', follow these steps:
  Turn on this toggle to activate send time optimization for your view.


3. **View Recommended Send Times**
1. Click on the date you wish to schedule your campaign.
   Once enabled, you'll see suggestions appear directly in the calendar interface. These are AI-generated recommendations based on historical engagement data from your audience.
2. In the '''Schedule a campaign''' modal:
  * Enter a '''Campaign Name'''.
  * Select a '''Campaign Type''' (only '''Standard''' and '''Split Testing''' types are allowed).
  * For '''Standard''' campaigns, choose either '''Use Predictive Sending''' or '''Manually select a delivery date and time'''. Learn more about predictive sending in the linked documentation.
  * Select the '''Delivery Date'''.
  * Set the '''Delivery Time'''.
   * Click the '''Next''' button.
 
3. Proceed to create your campaign by following the instructions provided in the Campaign creation documentation.
4. Once you've completed your campaign setup, click the '''Finish''' button at the top right to send or schedule your campaign.


4. **Use the Recommendations** 
Ensure that the campaigns you schedule are in the '''Scheduled''' status for delivery.
  When scheduling a new campaign, refer to the highlighted best send time windows. Hover over or click on a date/time slot to see detailed recommendations and supporting data when available.


5. **Schedule Accordingly** 
== Edit Scheduled or Draft Campaigns ==
  When creating a campaign, align the **send time** with the recommended time slots from the calendar. You can continue to use the campaign editor as usual and manually set the send time based on these insights.
To edit either a '''Scheduled''' or '''Draft''' campaign:


== Configuration Options and Settings ==
1. Click on the '''Scheduled''' or '''Draft''' campaign within the calendar.
2. The '''Campaign Overview''' will appear, allowing you to make necessary edits.


The **Campaigns Calendar with Best Send Times** is simple to use and requires minimal configuration. All setup happens through the main calendar screen:
Note that only draft campaigns with a scheduled date will be visible within the calendar; those without will be available via the list view.


* '''Best Send Times Toggle''': Enables or disables visibility of optimal send-time suggestions within your calendar view.
== View Sent Campaigns Reporting, Campaign Preview, or Resend Options ==
* '''Campaign Schedule View''': Displays currently scheduled campaigns alongside suggested times for new email sends.
To access the reporting and options for sent campaigns:
* '''AI-Based Recommendations''': Automatically integrated and personalized based on account-level engagement history.


This feature doesn't require additional configuration beyond enabling it via the toggle. If you cannot see the toggle, ensure your subscription plan is Plus, Pro, or Enterprise.
1. Click on a '''Sent''' campaign from the '''Campaigns Calendar'''.
2. A '''Campaign Details''' modal will display important information such as:
  * Campaign preview
  * List or segment it was sent to
  * '''From''' email address
  * Subject line
  * Type of campaign
  * Sender's information
  * Time the campaign finished sending
 
3. Click '''View Report''' to analyze campaign performance.
4. Click '''Resend Options''' if you wish to send the campaign again. Detailed information about campaign resend options can also be found in the relevant documentation.
5. Use the '''Close''' button to exit the modal.


== Best Practices and Tips ==
== Best Practices and Tips ==
 
- Regularly check the '''Campaigns Calendar''' to maintain a consistent interaction routine with your contacts.
1. **Always enable the Best Send Times toggle when viewing the calendar.** 
- Take advantage of the best days and times insights to optimize your campaign deliveries.
  Keeping this activated ensures you never miss an opportunity to optimize timing based on your audience's behavior.
- Make use of filtering options to simplify your view and focus on specific campaigns effectively.
 
2. **Use suggested send times for important campaigns.** 
  Promotional blasts, event invitations, and critical messages benefit the most from optimal timing.
 
3. **Plan ahead using the calendar.** 
  Seeing your entire month of campaigns laid out alongside best send times helps you avoid oversaturation and improves segmentation.
 
4. **Evaluate performance post-send.** 
  Compare results from campaigns sent at recommended times versus custom times to validate efficacy.
 
5. **Combine with campaign A/B testing.** 
  For campaigns with larger lists, consider A/B testing send times to refine your understanding of your audience’s patterns.
 
== Common Use Cases with Examples ==
 
Here are several scenarios where the **Campaigns Calendar with Best Send Times** can provide tangible results:
 
* **Weekly Newsletter Scheduling** 
  A travel company sends a weekly newsletter to subscribers every Wednesday. By using the best send time recommendations, they notice improved open rates by sending later in the day.
 
* **Time-Sensitive Promotions** 
  An eCommerce brand running a flash sale targets morning send slots based on the calendar’s AI insights, resulting in quicker response rates and more clicks within the first few hours.
 
* **B2B Campaigns** 
  A software company promoting webinars prefers afternoons based on historical engagement patterns. Using the calendar validates this approach and improves attendance rates.
 
* **Multiple Sends Across Segments** 
  For segmented campaigns (e.g., by country or language), the best send time insights help stagger sends at regionally optimal hours across different lists.


== Troubleshooting ==
== Troubleshooting ==
 
If you experience any issues while using the '''Campaigns Calendar''', consider the following troubleshooting steps:
=== I don’t see the 'Best Send Times' toggle in my calendar. === 
- Ensure that your campaigns are in '''Scheduled''' status to appear on the calendar.
Ensure you’re on a supported plan: **Plus**, **Pro**, or **Enterprise**. This capability is not available on the **Starter** plan.
- Verify filter settings if you cannot see specific campaigns.
 
- Contact ActiveCampaign support if problems persist.
=== Recommended times aren’t appearing. === 
Make sure that the toggle is turned on. If it still doesn’t show, there could be insufficient engagement data yet. The AI needs historical send/open/click data to generate personalized suggestions.
 
=== I’m not seeing improved results with recommended times. === 
Engagement optimization is data-driven—improvements may be gradual as the AI model refines its approach. Consider using additional segmentation or content personalization to complement optimized timing.
 
=== Calendar recommendations conflict with my internal schedule. === 
Feel free to balance internal priorities with suggested times. For critical timing conflicts, test hybrid or multi-phase campaigns (e.g., segment-based staggered sends).
 
== Related Features ==
 
While using the **Campaigns Calendar with Best Send Times**, you may also find value in exploring:
 
* [[2024 Release Notes]]
* [[ActiveCampaign Release Notes]]
* [[Create and send a campaign]]
* [[Use the Campaigns Calendar]]
* [[Standard Conversion Events]]
* [[Introducing the New Segments Experience]]
* [[AI Brand Kit Color Picker]]


== FAQ ==
== FAQ ==
=== What types of campaigns can be viewed on the Campaigns Calendar? ===
Only '''Standard''' and '''Split test campaigns''' can be viewed on the '''Campaigns Calendar'''.


=== 1. What is the “Best Send Times” feature in the Campaigns Calendar? === 
=== Can I schedule campaigns for past dates? ===
Best Send Times provides AI-generated recommendations for the most effective windows to send campaigns based on your audience’s behavior and engagement history.
No, you can only schedule campaigns for today or future dates.
 
=== 2. Who has access to this update? ===
This feature is available to ActiveCampaign users on **Plus**, **Pro**, and **Enterprise** plans. It is not available on the **Starter** plan.
 
=== 3. Do I need to enable anything to use Best Send Times? === 
Yes. You must turn on the **Best Send Times toggle** at the top of the calendar interface to see timing suggestions.


=== 4. Are these send time suggestions automated? ===
=== How do I change the week start day in the Campaigns Calendar? ===
No. While the recommendations are generated by AI, you must manually select and schedule your campaign to align with the suggested times.
You can change the start day by clicking the '''Gear Icon''' and selecting your preferred day in the '''Start week on''' dropdown.


=== 5. What happens if I ignore the recommendation? ===
=== Where can I find reports for my campaigns? ===
Your campaign will still send at the time you choose. However, ignoring optimal timing may reduce engagement rates compared to AI-optimized windows.
Reports for your campaigns can be accessed by clicking on a '''Sent''' campaign within the '''Campaigns Calendar''' and selecting '''View Report''' in the modal.


=== 6. How does the AI determine best send times? ===
=== Can I edit my campaigns once they are scheduled? ===
The system reviews past engagement data—such as open and click rates—for your contacts to identify when they’re most active.
Yes, you can edit campaigns that are in '''Scheduled''' or '''Draft''' status.


=== 7. Can I use this feature across multiple team members or users? ===
=== What should I do if I cannot see my campaigns on the Calendar? ===
Yes. As long as all users have access to the account’s **Campaigns Calendar**, they will also see the best send time recommendations once the toggle is enabled.
Check if your campaigns are in '''Scheduled''' status, as only those types are shown in the '''Campaigns Calendar'''.


== Summary ==
=== How does predictive sending work? ===
Predictive sending optimizes the delivery of your campaigns based on historical data indicating when your contacts are most likely to engage. For more detailed information, refer to the predictive sending documentation.


The **Campaigns Calendar with Best Send Times** represents a vital step forward for data-driven email campaign management in ActiveCampaign. By integrating AI insights directly into your campaign workflow, you gain the ability to optimize timing, boost engagement, and streamline scheduling from one powerful interface. Enable this feature today to turn timing into a competitive advantage.
For more topics related to Campaigns, see our [[Campaigns]] documentation.
```

Latest revision as of 15:49, 3 November 2025

```mediawiki Navigation: Main_Page > Campaigns > Campaigns Calendar

Use the Campaigns Calendar[edit | edit source]

ActiveCampaign’s Campaigns Calendar provides a comprehensive view of your email campaigns—past, present, and future—allowing you to efficiently plan and manage your marketing efforts. This feature is crucial as it offers insights into how often you interact with your contacts and helps streamline the scheduling of future campaigns.

The Campaigns Calendar enables you to create new campaigns by date, edit scheduled campaigns, and review past campaign performances through reporting. It is available for users of the Starter, Plus, Professional, and Enterprise plans, but the visibility of data varies based on the selected plan:

  • **Starter:** Access to this month's and next month's data.
  • **Plus, Professional, and Enterprise:** Access to all months' data.

How to Access the Campaigns Calendar[edit | edit source]

To view the Campaigns Calendar, follow these simple steps:

  1. Click Campaigns on the left menu.
  2. In the Campaigns Overview, click the Calendar tab.
  3. Utilize the dropdown filters to organize your calendar view by Month, Week, or Day and by Label or List.

Please note that only campaigns that are in Scheduled status will be sent.

How to Manage the Campaigns Calendar[edit | edit source]

Once you have accessed the Campaigns Calendar, you can manage it effectively through the following options:

Set the Calendar's Start Day of the Week[edit | edit source]

To customize the start day of your calendar week:

  1. Click the Gear Icon at the top right of the calendar.
  2. Select the Start week on dropdown.
  3. Choose your preferred start day. This setting will remain until you update it.

Filters[edit | edit source]

You can apply filters using the dropdown options to view your calendar by Month, Week, or Day and by your selected Label or List.

Send Your Campaign at the Optimal Day and Time[edit | edit source]

The Campaigns Calendar provides data showing the best days and times to send a campaign based on your account specifics and industry insights. For more information, refer to the documentation on sending campaigns at the best day and time.

Create a New Campaign on the Campaigns Calendar[edit | edit source]

To create a new campaign through the Campaigns Calendar, follow these steps:

1. Click on the date you wish to schedule your campaign. 2. In the Schedule a campaign modal:

  * Enter a Campaign Name.
  * Select a Campaign Type (only Standard and Split Testing types are allowed).
  * For Standard campaigns, choose either Use Predictive Sending or Manually select a delivery date and time. Learn more about predictive sending in the linked documentation.
  * Select the Delivery Date.
  * Set the Delivery Time.
  * Click the Next button.
 

3. Proceed to create your campaign by following the instructions provided in the Campaign creation documentation. 4. Once you've completed your campaign setup, click the Finish button at the top right to send or schedule your campaign.

Ensure that the campaigns you schedule are in the Scheduled status for delivery.

Edit Scheduled or Draft Campaigns[edit | edit source]

To edit either a Scheduled or Draft campaign:

1. Click on the Scheduled or Draft campaign within the calendar. 2. The Campaign Overview will appear, allowing you to make necessary edits.

Note that only draft campaigns with a scheduled date will be visible within the calendar; those without will be available via the list view.

View Sent Campaigns Reporting, Campaign Preview, or Resend Options[edit | edit source]

To access the reporting and options for sent campaigns:

1. Click on a Sent campaign from the Campaigns Calendar. 2. A Campaign Details modal will display important information such as:

  * Campaign preview
  * List or segment it was sent to
  * From email address
  * Subject line
  * Type of campaign
  * Sender's information
  * Time the campaign finished sending

3. Click View Report to analyze campaign performance. 4. Click Resend Options if you wish to send the campaign again. Detailed information about campaign resend options can also be found in the relevant documentation. 5. Use the Close button to exit the modal.

Best Practices and Tips[edit | edit source]

- Regularly check the Campaigns Calendar to maintain a consistent interaction routine with your contacts. - Take advantage of the best days and times insights to optimize your campaign deliveries. - Make use of filtering options to simplify your view and focus on specific campaigns effectively.

Troubleshooting[edit | edit source]

If you experience any issues while using the Campaigns Calendar, consider the following troubleshooting steps: - Ensure that your campaigns are in Scheduled status to appear on the calendar. - Verify filter settings if you cannot see specific campaigns. - Contact ActiveCampaign support if problems persist.

FAQ[edit | edit source]

What types of campaigns can be viewed on the Campaigns Calendar?[edit | edit source]

Only Standard and Split test campaigns can be viewed on the Campaigns Calendar.

Can I schedule campaigns for past dates?[edit | edit source]

No, you can only schedule campaigns for today or future dates.

How do I change the week start day in the Campaigns Calendar?[edit | edit source]

You can change the start day by clicking the Gear Icon and selecting your preferred day in the Start week on dropdown.

Where can I find reports for my campaigns?[edit | edit source]

Reports for your campaigns can be accessed by clicking on a Sent campaign within the Campaigns Calendar and selecting View Report in the modal.

Can I edit my campaigns once they are scheduled?[edit | edit source]

Yes, you can edit campaigns that are in Scheduled or Draft status.

What should I do if I cannot see my campaigns on the Calendar?[edit | edit source]

Check if your campaigns are in Scheduled status, as only those types are shown in the Campaigns Calendar.

How does predictive sending work?[edit | edit source]

Predictive sending optimizes the delivery of your campaigns based on historical data indicating when your contacts are most likely to engage. For more detailed information, refer to the predictive sending documentation.

For more topics related to Campaigns, see our Campaigns documentation. ```