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```mediawiki
```mediawiki
'''Navigation:''' [[Main_Page]] > [[Settings]] > [[Tracking]] > Site Tracking
'''Navigation:''' [[Main_Page]] > [[Website]] > Site Tracking


= An overview of Site Tracking =
== How to set up Site Tracking ==


Site Tracking is a powerful feature in ActiveCampaign that links your marketing and sales processes with your website activity. This capability allows you to see and react in real-time as contacts visit your site, providing insights into which specific categories and pages they access. Understanding how to effectively utilize Site Tracking can greatly enhance your contact experiences, driving personalization and engagement.
Site Tracking connects your marketing and sales processes to your website activity by tracking webpage visits made by contacts in '''real-time'''. This feature is crucial for understanding how contacts interact with your website, allowing you to tailor your marketing strategies more effectively.  


== How Site Tracking Works ==
It is important to note that '''Site Tracking''' is not supported in 1:1 emails.


Site Tracking shows you which pages on your website are visited by known contacts. To use this feature, you need to whitelist your URL on the '''Settings > Tracking''' page within your ActiveCampaign account. Once whitelisted, ActiveCampaign will generate a tracking code for you. This code should be added to the footer of every page you wish to monitor.
=== How to access Site Tracking ===


The tracking code sends page view data back to your ActiveCampaign account, enabling you to collect information on contact interactions. It is important to note that only one site tracking code is generated; if you have multiple sites, you should use the same tracking code across all of them.  
To access the '''Site Tracking''' feature in ActiveCampaign, follow these steps:
1. Log in to your ActiveCampaign account.
2. In the left navigation menu, click on '''Website'''.
3. Select '''Site Tracking''' from the dropdown.


ActiveCampaign uses first-party cookies to track visits, ensuring that tracking is secure and transparent. These cookies are stored under the website's name and cannot be shared across different websites, maintaining the integrity and privacy of your contacts.
=== Step-by-step instructions ===


== How to Access Site Tracking ==
Here are the detailed instructions on how to set up '''Site Tracking''':


To access Site Tracking:
1. **Enable Site Tracking**:
  - Under the '''Site Tracking''' section, toggle the '''Enable''' switch to the '''On''' position.


1. Log into your ActiveCampaign account.
2. **Add your website URL**:
2. Navigate to the '''Settings''' section.
  - Type or paste your website URL into the '''Add Website URL''' field. Exclude the “http://" protocol, and you are not required to include the "www" portion of the URL to whitelist a domain.
3. Select the '''Tracking''' option.
  - The '''Include all website pages''' option is selected by default. If you want to whitelist a single page or subdomain instead of all website pages with your URL, type the specific URL of that page into the '''Add Website URL''' field and uncheck the '''Include all website pages''' box.
4. From there, you will find the option to whitelist your website and obtain your tracking code.


== Step-by-Step Instructions to Set Up Site Tracking ==
3. **Add your URL**:
  - Click the '''Add''' button.


Setting up Site Tracking is a straightforward process. Follow these steps:
4. **Repeat for additional domains**:
  - If you have other domains or subdomains to track, you can repeat steps 2 and 3 for each of them.


1. **Whitelist Your Domain**: Go to the '''Settings > Tracking''' page in your account and add the URL of your website to the whitelist.
After completing these steps, your domain will display in the '''Website URL''' section of the tracking page. Remember that the '''Site Tracking''' box will be checked by default, meaning that your visits to the whitelisted URL will be tracked once the site tracking code is installed on your site.
2. **Obtain the Tracking Code**: After whitelisting, copy the generated site tracking code from the interface.
3. **Insert the Tracking Code**: Place the tracking code in the footer of each webpage you want to track. Ensure this is done directly on your website, as using third-party platforms like Google Tag Manager can cause tracking issues.
4. **Verify Tracking**: Once the tracking code is added, verify that it is functioning by checking if page views are being recorded in your ActiveCampaign account.


Optionally, for more technical users, you can dynamically insert the email address of identified contacts into the tracking code by adding the line:
You will also notice that the '''Conversations''' box is checked by default. This means if you're using the '''Conversations''' feature, the chat widget will appear on pages where the site tracking code is installed. You can uncheck this box if you're not using the '''Conversations''' feature. Note that as of January 3, 2023, this feature is no longer available for new customers.
```
vgo('setEmail', 'Email_Address_Goes_Here');
```
above this line:
```
vgo('process');
```
This additional feature helps enhance personalization by associating specific visits with known contacts.


== Configuration Options and Settings ==
=== How to install Site Tracking code ===


Once site tracking is set up, you have several configuration options available to enhance its effectiveness:
To install the '''Site Tracking''' code:


* **Whitelisted Domains**: The domains you add to the whitelist will be where tracking is enabled.
1. In your ActiveCampaign account, repeat steps 1 and 2 from the previous section.
* **Tracking Code**: The unique code generated for your account must be placed on the pages you want to track.
2. Click the code in the '''Tracking Code''' box to highlight it.
* **First-party Cookies**: These cookies are used to identify contact visits and store data securely.
3. Copy the code and paste it into the footer of each page on your website that you wish to track.


It’s crucial to understand that only contacts who are identified through specific actions (like clicking on campaign links or submitting ActiveCampaign forms) will have their page views tracked and associated with their contact records.
It is recommended to place the code in the footer for ease of tracking across all pages. However, be sure to review the documentation provided by your Content Management System (CMS) to ensure the correct placement of the code.


== Best Practices and Tips ==
If you are using a WordPress site, please see our article on using Site Tracking with WordPress for more detailed instructions.


To get the most out of Site Tracking, consider these best practices:
=== Configuration options and settings ===


* Ensure that the tracking code is installed on every relevant page, including landing pages, product pages, and blog posts.
The key configuration options for '''Site Tracking''' include:
* Regularly verify that the tracking code is functioning correctly and that contacts' interactions are being recorded.
* Use segmentation based on site behavior to tailor your marketing messages.
* Take advantage of automation triggers based on site visits to improve the customer journey.
* Monitor the data collected through site tracking for insights into user behavior and preferences.


== Common Use Cases ==
- '''Enable''' toggle: Controls whether the '''Site Tracking''' feature is active.
- '''Add Website URL''': The field where you input your website’s URL for tracking.
- '''Include all website pages''': A checkbox that determines whether to track all pages on the inputted website or just specific URLs.
- '''Conversations''': A checkbox that controls the appearance of the chat widget on tracked pages, provided you are using the '''Conversations''' feature.


Site Tracking can enhance your marketing and sales processes in various ways, including:
=== Best practices and tips ===


* **Triggering Messages**: Send out automated coupons to users who visit product pages but do not complete a purchase within a specific timeframe.
1. **Ensure accurate URL entry**: Double-check your website URLs for accuracy to ensure correct tracking.
* **Lead Scoring Adjustments**: Automatically adjust a contact's score based on their interactions with your site.
2. **Placement of tracking code**: For optimal performance, always place the tracking code in the footer of your website.
* **Personalized Content**: Craft your marketing campaigns tailored to what categories or products a contact shows interest in through their site visits.
3. **Monitor visits regularly**: Frequently check the '''Site Tracking''' reports to assess how contacts engage with your site and adjust your marketing strategies accordingly.
* **Automated Follow-up Sequences**: Implement targeted follow-ups for contacts that visit certain pages repeatedly.
4. **Utilize segments**: Use segments in ActiveCampaign to tailor your messages based on the pages contacts visited on your website.


By leveraging the insights gained from Site Tracking, you can better engage your audience and significantly improve conversion rates.
=== Common use cases with examples ===


== Troubleshooting Site Tracking Issues ==
- **E-commerce Tracking**: A retailer can track visitor behavior on their product pages to better understand customer interests and boost conversion rates through targeted email campaigns.
- **Content Engagement**: A blog can monitor which articles attract the most traffic and devise strategies to promote similar content or monetize popular posts.
- **Lead Generation**: By tracking specific landing pages, businesses can optimize their lead generation efforts, enhancing the overall effectiveness of their campaigns.


If you're experiencing issues with Site Tracking, consider the following troubleshooting steps:
=== Troubleshooting section ===


* **Check Domain Whitelisting**: Ensure your URL is correctly whitelisted in the '''Settings > Tracking''' section.
If you encounter issues with '''Site Tracking''', consider the following:
* **Verify Tracking Code Installation**: Confirm that the tracking code is properly placed on all tracked pages.
* **Cookie Handling**: Understand that past visits may not appear if users switch browsers or clear their cookies.
* **Link Structures**: Ensure any links in email campaigns direct contacts to whitelisted URLs with the tracking code installed.
 
If issues persist after following these steps, consult with ActiveCampaign support for further assistance.


== FAQ ==
- Ensure that the '''Site Tracking''' code is correctly installed in the footer of every page you wish to track.
- Check that the correct URL has been added in the '''Add Website URL''' field.
- Verify that the '''Enable''' toggle is turned on.
- If tracking is not functioning as expected, you may need to contact ActiveCampaign support for further assistance.


'''Q1: What is the difference between Site Tracking and traditional analytics tools?''' 
=== Related features ===
A1: Site Tracking provides insights into individual contacts and their interactions on your site, whereas traditional analytics tools typically offer aggregated data without personal insights.


'''Q2: Can I track visitors from other forms outside of ActiveCampaign?''' 
- [[Website]]
A2: No, Site Tracking only works with forms created in ActiveCampaign.
- [[Automation]]
- [[Conversations]]


'''Q3: Is it possible to track multiple sites with one tracking code?''' 
=== FAQ section ===
A3: Yes, you can use a single tracking code across multiple sites as long as they are whitelisted.


'''Q4: How long does tracking data remain associated with a contact?'''
'''Q1: What is Site Tracking?'''
A4: Historically, site visits can be associated with a contact for up to 30 days, or longer if the contact's cookies are still valid.
A1: '''Site Tracking''' is a feature that connects your marketing and sales processes to your website activity by tracking webpage visits made by contacts in real-time.


'''Q5: Can I adjust tracking based on user behavior?'''
'''Q2: How do I enable Site Tracking?'''
A5: Yes, you can set up automations to trigger based on specific page visits or behaviors.
A2: You can enable it by navigating to '''Website > Site Tracking''' and toggling the '''Enable''' switch to the '''On''' position.


'''Q6: What type of cookies does ActiveCampaign use for Site Tracking?'''
'''Q3: Can I track just one page?'''
A6: ActiveCampaign uses first-party cookies, which are designed to protect user privacy.
A3: Yes, you can track a single page by entering its specific URL and unchecking the '''Include all website pages''' option.


'''Q7: How can I get support if I'm struggling with Site Tracking?'''
'''Q4: What if I have multiple domains?'''
A7: If you encounter issues, you can reach out to the ActiveCampaign support team for tailored assistance.
A4: You can add multiple domains or subdomains by repeating the URL entry steps for each one.
 
'''Q5: Is Site Tracking compatible with all HTML email types?'''
A5: No, '''Site Tracking''' is not supported in 1:1 emails.
 
'''Q6: Where should I place the tracking code?'''
A6: The tracking code should be placed in the footer of each webpage you desire to track.
 
'''Q7: What happens if I do not see tracking data?'''
A7: Ensure that the tracking code is correctly implemented, the correct URLs are added, and the tracking is enabled. If the issue persists, consider reaching out to support.


With these insights and guidelines, you can effectively utilize Site Tracking to enhance your marketing and sales strategies. For further assistance, refer to the resource links in ActiveCampaign's support documentation.
```
```

Latest revision as of 20:37, 3 November 2025

```mediawiki Navigation: Main_Page > Website > Site Tracking

How to set up Site Tracking[edit | edit source]

Site Tracking connects your marketing and sales processes to your website activity by tracking webpage visits made by contacts in real-time. This feature is crucial for understanding how contacts interact with your website, allowing you to tailor your marketing strategies more effectively.

It is important to note that Site Tracking is not supported in 1:1 emails.

How to access Site Tracking[edit | edit source]

To access the Site Tracking feature in ActiveCampaign, follow these steps: 1. Log in to your ActiveCampaign account. 2. In the left navigation menu, click on Website. 3. Select Site Tracking from the dropdown.

Step-by-step instructions[edit | edit source]

Here are the detailed instructions on how to set up Site Tracking:

1. **Enable Site Tracking**: 

  - Under the Site Tracking section, toggle the Enable switch to the On position.

2. **Add your website URL**: 

  - Type or paste your website URL into the Add Website URL field. Exclude the “http://" protocol, and you are not required to include the "www" portion of the URL to whitelist a domain.
  - The Include all website pages option is selected by default. If you want to whitelist a single page or subdomain instead of all website pages with your URL, type the specific URL of that page into the Add Website URL field and uncheck the Include all website pages box.

3. **Add your URL**: 

  - Click the Add button.

4. **Repeat for additional domains**: 

  - If you have other domains or subdomains to track, you can repeat steps 2 and 3 for each of them.

After completing these steps, your domain will display in the Website URL section of the tracking page. Remember that the Site Tracking box will be checked by default, meaning that your visits to the whitelisted URL will be tracked once the site tracking code is installed on your site.

You will also notice that the Conversations box is checked by default. This means if you're using the Conversations feature, the chat widget will appear on pages where the site tracking code is installed. You can uncheck this box if you're not using the Conversations feature. Note that as of January 3, 2023, this feature is no longer available for new customers.

How to install Site Tracking code[edit | edit source]

To install the Site Tracking code:

1. In your ActiveCampaign account, repeat steps 1 and 2 from the previous section. 2. Click the code in the Tracking Code box to highlight it. 3. Copy the code and paste it into the footer of each page on your website that you wish to track.

It is recommended to place the code in the footer for ease of tracking across all pages. However, be sure to review the documentation provided by your Content Management System (CMS) to ensure the correct placement of the code.

If you are using a WordPress site, please see our article on using Site Tracking with WordPress for more detailed instructions.

Configuration options and settings[edit | edit source]

The key configuration options for Site Tracking include:

- Enable toggle: Controls whether the Site Tracking feature is active. - Add Website URL: The field where you input your website’s URL for tracking. - Include all website pages: A checkbox that determines whether to track all pages on the inputted website or just specific URLs. - Conversations: A checkbox that controls the appearance of the chat widget on tracked pages, provided you are using the Conversations feature.

Best practices and tips[edit | edit source]

1. **Ensure accurate URL entry**: Double-check your website URLs for accuracy to ensure correct tracking. 2. **Placement of tracking code**: For optimal performance, always place the tracking code in the footer of your website. 3. **Monitor visits regularly**: Frequently check the Site Tracking reports to assess how contacts engage with your site and adjust your marketing strategies accordingly. 4. **Utilize segments**: Use segments in ActiveCampaign to tailor your messages based on the pages contacts visited on your website.

Common use cases with examples[edit | edit source]

- **E-commerce Tracking**: A retailer can track visitor behavior on their product pages to better understand customer interests and boost conversion rates through targeted email campaigns. - **Content Engagement**: A blog can monitor which articles attract the most traffic and devise strategies to promote similar content or monetize popular posts. - **Lead Generation**: By tracking specific landing pages, businesses can optimize their lead generation efforts, enhancing the overall effectiveness of their campaigns.

Troubleshooting section[edit | edit source]

If you encounter issues with Site Tracking, consider the following:

- Ensure that the Site Tracking code is correctly installed in the footer of every page you wish to track. - Check that the correct URL has been added in the Add Website URL field. - Verify that the Enable toggle is turned on. - If tracking is not functioning as expected, you may need to contact ActiveCampaign support for further assistance.

Related features[edit | edit source]

- Website - Automation - Conversations

FAQ section[edit | edit source]

Q1: What is Site Tracking? A1: Site Tracking is a feature that connects your marketing and sales processes to your website activity by tracking webpage visits made by contacts in real-time.

Q2: How do I enable Site Tracking? A2: You can enable it by navigating to Website > Site Tracking and toggling the Enable switch to the On position.

Q3: Can I track just one page? A3: Yes, you can track a single page by entering its specific URL and unchecking the Include all website pages option.

Q4: What if I have multiple domains? A4: You can add multiple domains or subdomains by repeating the URL entry steps for each one.

Q5: Is Site Tracking compatible with all HTML email types? A5: No, Site Tracking is not supported in 1:1 emails.

Q6: Where should I place the tracking code? A6: The tracking code should be placed in the footer of each webpage you desire to track.

Q7: What happens if I do not see tracking data? A7: Ensure that the tracking code is correctly implemented, the correct URLs are added, and the tracking is enabled. If the issue persists, consider reaching out to support.

```

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