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'''Navigation:''' [[Main_Page]] > [[ActiveCampaign Release Notes]] > [[2024 Release Notes]] > Campaigns Calendar
```mediawiki
'''Navigation:''' [[Main_Page]] > [[Campaigns]] > Campaigns Calendar


= Campaigns Calendar with Industry Send Times =
= Use the Campaigns Calendar =


== Introduction ==
ActiveCampaign’s '''Campaigns Calendar''' provides a comprehensive view of your email campaigns—past, present, and future—allowing you to efficiently plan and manage your marketing efforts. This feature is crucial as it offers insights into how often you interact with your contacts and helps streamline the scheduling of future campaigns.


The **Campaigns Calendar with Industry Send Times** is a powerful enhancement to the existing Campaigns Calendar in ActiveCampaign. Rolled out in December 2024 and available to users on the **Pro** and **Enterprise** plans, this feature provides **AI-driven, industry-specific email send time recommendations**. It enables marketers to boost engagement and optimize campaign performance without relying solely on their own historical data.
The '''Campaigns Calendar''' enables you to create new campaigns by date, edit scheduled campaigns, and review past campaign performances through reporting. It is available for users of the Starter, Plus, Professional, and Enterprise plans, but the visibility of data varies based on the selected plan:


Leveraging behavioral trends from similar businesses in the same industry, this update equips users with **instantaneous insights**, helping them identify the best times to send email campaigns. Whether launching a new campaign or refining send times on existing ones, the **Industry Best Send Times** update provides a **data-backed benchmark** to guide your scheduling decisions.
* **Starter:** Access to this month's and next month's data.
* **Plus, Professional, and Enterprise:** Access to all months' data.


== How to Access the Campaigns Calendar ==
== How to Access the Campaigns Calendar ==
To view the '''Campaigns Calendar''', follow these simple steps:


The **Campaigns Calendar** is where you plan, view, and manage your scheduled email campaigns. Accessing the calendar and enabling **Industry Best Send Times** is quick and straightforward—but only available to users on **Pro** or **Enterprise** plans.
# Click '''Campaigns''' on the left menu.
# In the Campaigns Overview, click the '''Calendar''' tab.
# Utilize the dropdown filters to organize your calendar view by '''Month''', '''Week''', or '''Day''' and by '''Label''' or '''List'''.


To access the Campaigns Calendar:
Please note that only campaigns that are in '''Scheduled''' status will be sent.


# Log in to your ActiveCampaign account.
== How to Manage the Campaigns Calendar ==
# Navigate to the **Campaigns** menu.
Once you have accessed the '''Campaigns Calendar''', you can manage it effectively through the following options:
# Click on the **Calendar View** tab.


From here, you can view and schedule campaigns throughout the month. To enable **Industry Best Send Times**, additional setup is required (see next section for step-by-step instructions).
=== Set the Calendar's Start Day of the Week ===
To customize the start day of your calendar week:


== Step-by-Step Instructions ==
# Click the '''Gear Icon''' at the top right of the calendar.
# Select the '''Start week on''' dropdown.
# Choose your preferred start day. This setting will remain until you update it.


Follow the steps below to enable and use the **Industry Best Send Times** feature within your Campaigns Calendar:
=== Filters ===
You can apply filters using the dropdown options to view your calendar by '''Month''', '''Week''', or '''Day''' and by your selected '''Label''' or '''List'''.


=== Step 1: Navigate to Campaigns Calendar ===
=== Send Your Campaign at the Optimal Day and Time ===
# In your ActiveCampaign dashboard, click on **Campaigns** from the main navigation menu.
The '''Campaigns Calendar''' provides data showing the best days and times to send a campaign based on your account specifics and industry insights. For more information, refer to the documentation on sending campaigns at the best day and time.
# Select the **Calendar View** tab to open the Campaigns Calendar interface.


=== Step 2: Enable Industry Best Send Times ===
== Create a New Campaign on the Campaigns Calendar ==
# Locate and click the **gear icon** on the top-right of the calendar interface—this opens the calendar settings.
To create a new campaign through the '''Campaigns Calendar''', follow these steps:
# In the settings panel, toggle on the option labeled **Industry Best Send Times**.
# Once enabled, your calendar will highlight the **best send days** based on industry benchmarks.


=== Step 3: Use the Calendar to Schedule ===
1. Click on the date you wish to schedule your campaign.
# Review your Campaigns Calendar for highlighted best send days.
2. In the '''Schedule a campaign''' modal:
# Schedule your campaign by clicking any day on the calendar.
  * Enter a '''Campaign Name'''.
# In the scheduling dialog, review the suggested send time and proceed with campaign creation as usual.
  * Select a '''Campaign Type''' (only '''Standard''' and '''Split Testing''' types are allowed).
  * For '''Standard''' campaigns, choose either '''Use Predictive Sending''' or '''Manually select a delivery date and time'''. Learn more about predictive sending in the linked documentation.
  * Select the '''Delivery Date'''.
  * Set the '''Delivery Time'''.
  * Click the '''Next''' button.
 
3. Proceed to create your campaign by following the instructions provided in the Campaign creation documentation.
4. Once you've completed your campaign setup, click the '''Finish''' button at the top right to send or schedule your campaign.


No additional input is required from you to generate these recommendations—ActiveCampaign uses data from similar accounts in your industry to instantly populate best send times.
Ensure that the campaigns you schedule are in the '''Scheduled''' status for delivery.


== Configuration Options and Settings ==
== Edit Scheduled or Draft Campaigns ==
To edit either a '''Scheduled''' or '''Draft''' campaign:


The **Industry Best Send Times** enhancement is controlled through settings located directly within the **Campaigns Calendar interface**. The configuration options include:
1. Click on the '''Scheduled''' or '''Draft''' campaign within the calendar.
2. The '''Campaign Overview''' will appear, allowing you to make necessary edits.


* **Industry Best Send Times toggle:** Enables or disables the feature. This is found via the **gear icon** in the Campaigns Calendar view.
Note that only draft campaigns with a scheduled date will be visible within the calendar; those without will be available via the list view.
* **Best send day highlights:** Once the toggle is enabled, the calendar will visually mark days that are optimal for sending emails based on industry data.


There are no advanced settings, API connections, or workflow dependencies required to activate this feature.
== View Sent Campaigns Reporting, Campaign Preview, or Resend Options ==
To access the reporting and options for sent campaigns:


== Best Practices and Tips ==
1. Click on a '''Sent''' campaign from the '''Campaigns Calendar'''.
2. A '''Campaign Details''' modal will display important information such as:
  * Campaign preview
  * List or segment it was sent to
  * '''From''' email address
  * Subject line
  * Type of campaign
  * Sender's information
  * Time the campaign finished sending


To make the most of the **Industry Best Send Times** functionality, consider the following best practices:
3. Click '''View Report''' to analyze campaign performance.
4. Click '''Resend Options''' if you wish to send the campaign again. Detailed information about campaign resend options can also be found in the relevant documentation.
5. Use the '''Close''' button to exit the modal.


* **Use it as a launchpad, not gospel:** While industry data is valuable, your own engagement metrics should still play a role in optimizing send times over time.
== Best Practices and Tips ==
* **Layer with segmentation:** Combine send time optimization with smart audience segmentation for even better results.
- Regularly check the '''Campaigns Calendar''' to maintain a consistent interaction routine with your contacts.
* **Ideal for new accounts:** If your account is new and lacks historical send data, rely on this tool as a performance-boosting baseline.
- Take advantage of the best days and times insights to optimize your campaign deliveries.
* **Monitor performance:** After using recommended send times, evaluate campaign metrics such as open rate and click-through rate to validate effectiveness.
- Make use of filtering options to simplify your view and focus on specific campaigns effectively.
* **Avoid overlapping send schedules:** Ensure other campaigns or automations aren’t set to send at the same time as your scheduled campaign to avoid saturation.
 
== Common Use Cases and Examples ==
 
The **Campaigns Calendar with Industry Send Times** is particularly valuable for the following scenarios:
 
=== Example 1: New Account Marketing Launch ===
You're launching your first campaign in ActiveCampaign and have no historical engagement data. By enabling **Industry Best Send Times**, you're instantly guided to a day and time that’s statistically effective for your sector, eliminating guesswork.
 
=== Example 2: Quarterly Newsletter Refinement ===
You normally send a quarterly newsletter but haven’t seen consistent engagement. Use industry recommendations to shift the send date to a highlighted day in your calendar and compare engagement improvements.
 
=== Example 3: High-Volume Seasonal Campaigns ===
For seasonal marketers (e.g., retail, e-commerce), scheduling campaigns on high-volume days can be risky. By using **Industry Best Send Times**, you can align with industry performance trends and avoid inbox competition.


== Troubleshooting ==
== Troubleshooting ==
If you experience any issues while using the '''Campaigns Calendar''', consider the following troubleshooting steps:
- Ensure that your campaigns are in '''Scheduled''' status to appear on the calendar.
- Verify filter settings if you cannot see specific campaigns.
- Contact ActiveCampaign support if problems persist.


Here are solutions to common issues users may encounter when using the **Industry Best Send Times** in the Campaigns Calendar:
== FAQ ==
 
=== What types of campaigns can be viewed on the Campaigns Calendar? ===
=== I don’t see the Industry Best Send Times option ===
Only '''Standard''' and '''Split test campaigns''' can be viewed on the '''Campaigns Calendar'''.
* Make sure you are using the **Pro** or **Enterprise** plan. This feature is not available on **Starter** or **Plus** plans.
 
=== The calendar isn’t highlighting best send days ===
* Confirm that the feature is enabled using the **gear icon** toggle in the calendar view.
* Refresh the calendar after enabling the toggle, or try logging out and back in.
 
=== No change in engagement metrics after using recommended times ===
* Remember that industry benchmarks are starting points, not guarantees. Continue to test and refine based on what works for your unique audience.
 
== Related Features ==
 
The **Campaigns Calendar with Industry Send Times** works alongside other campaign planning and optimization features. For comprehensive guidance, refer to:
 
* [[2024 Release Notes]]
* [[ActiveCampaign Release Notes]]
* [[2024 Release Notes]] > [[December 2024]]
 
You may also find these articles helpful:
 
* [https://help.activecampaign.com/hc/en-us/articles/15500186574364 Use the Campaigns Calendar]
* [https://help.activecampaign.com/hc/en-us/articles/17430315213212 How to send campaigns at the best day and time]
 
== Frequently Asked Questions (FAQ) ==
 
=== What is the Industry Best Send Times feature? ===
It is a new setting within the Campaigns Calendar that highlights optimal send times based on data from similar businesses in your industry, without needing historical data from your account.
 
=== Who can access the Industry Best Send Times feature? ===
Only users on the **Pro** and **Enterprise** pricing plans can access this feature.


=== How does ActiveCampaign determine the best send times? ===
=== Can I schedule campaigns for past dates? ===
Send times are based on aggregated engagement insights from accounts in the same industry, providing statistically significant benchmarks.
No, you can only schedule campaigns for today or future dates.


=== Can I override the suggested send times? ===
=== How do I change the week start day in the Campaigns Calendar? ===
Yes. You can always choose to schedule your campaign on a different day or time, regardless of the industry benchmark suggestions.
You can change the start day by clicking the '''Gear Icon''' and selecting your preferred day in the '''Start week on''' dropdown.


=== Will this feature work if I have no previous campaign history? ===
=== Where can I find reports for my campaigns? ===
Yes. This feature is specifically designed to help accounts without historical data by providing industry-level insights for instant use.
Reports for your campaigns can be accessed by clicking on a '''Sent''' campaign within the '''Campaigns Calendar''' and selecting '''View Report''' in the modal.


=== Does enabling this feature affect my existing campaign schedules? ===
=== Can I edit my campaigns once they are scheduled? ===
No. Enabling the toggle only highlights best send days in your calendar—it does not alter any current or future scheduled campaigns.
Yes, you can edit campaigns that are in '''Scheduled''' or '''Draft''' status.


=== Can I use this feature for SMS or other channels? ===
=== What should I do if I cannot see my campaigns on the Calendar? ===
No. Currently, the **Industry Best Send Times** feature only applies to email campaigns within the **Campaigns Calendar**.
Check if your campaigns are in '''Scheduled''' status, as only those types are shown in the '''Campaigns Calendar'''.


== Summary ==
=== How does predictive sending work? ===
Predictive sending optimizes the delivery of your campaigns based on historical data indicating when your contacts are most likely to engage. For more detailed information, refer to the predictive sending documentation.


The **Campaigns Calendar with Industry Send Times** offers an intelligent, data-backed method to optimize your email campaign scheduling. Particularly useful for new accounts or businesses without a strong dataset, this feature saves time and increases engagement by recommending send days proven effective in your industry. Simple to implement and easy to use, it’s a valuable addition for marketers looking to enhance performance without diving into complex analytics.
For more topics related to Campaigns, see our [[Campaigns]] documentation.
```

Latest revision as of 15:49, 3 November 2025

```mediawiki Navigation: Main_Page > Campaigns > Campaigns Calendar

Use the Campaigns Calendar[edit | edit source]

ActiveCampaign’s Campaigns Calendar provides a comprehensive view of your email campaigns—past, present, and future—allowing you to efficiently plan and manage your marketing efforts. This feature is crucial as it offers insights into how often you interact with your contacts and helps streamline the scheduling of future campaigns.

The Campaigns Calendar enables you to create new campaigns by date, edit scheduled campaigns, and review past campaign performances through reporting. It is available for users of the Starter, Plus, Professional, and Enterprise plans, but the visibility of data varies based on the selected plan:

  • **Starter:** Access to this month's and next month's data.
  • **Plus, Professional, and Enterprise:** Access to all months' data.

How to Access the Campaigns Calendar[edit | edit source]

To view the Campaigns Calendar, follow these simple steps:

  1. Click Campaigns on the left menu.
  2. In the Campaigns Overview, click the Calendar tab.
  3. Utilize the dropdown filters to organize your calendar view by Month, Week, or Day and by Label or List.

Please note that only campaigns that are in Scheduled status will be sent.

How to Manage the Campaigns Calendar[edit | edit source]

Once you have accessed the Campaigns Calendar, you can manage it effectively through the following options:

Set the Calendar's Start Day of the Week[edit | edit source]

To customize the start day of your calendar week:

  1. Click the Gear Icon at the top right of the calendar.
  2. Select the Start week on dropdown.
  3. Choose your preferred start day. This setting will remain until you update it.

Filters[edit | edit source]

You can apply filters using the dropdown options to view your calendar by Month, Week, or Day and by your selected Label or List.

Send Your Campaign at the Optimal Day and Time[edit | edit source]

The Campaigns Calendar provides data showing the best days and times to send a campaign based on your account specifics and industry insights. For more information, refer to the documentation on sending campaigns at the best day and time.

Create a New Campaign on the Campaigns Calendar[edit | edit source]

To create a new campaign through the Campaigns Calendar, follow these steps:

1. Click on the date you wish to schedule your campaign. 2. In the Schedule a campaign modal:

  * Enter a Campaign Name.
  * Select a Campaign Type (only Standard and Split Testing types are allowed).
  * For Standard campaigns, choose either Use Predictive Sending or Manually select a delivery date and time. Learn more about predictive sending in the linked documentation.
  * Select the Delivery Date.
  * Set the Delivery Time.
  * Click the Next button.
 

3. Proceed to create your campaign by following the instructions provided in the Campaign creation documentation. 4. Once you've completed your campaign setup, click the Finish button at the top right to send or schedule your campaign.

Ensure that the campaigns you schedule are in the Scheduled status for delivery.

Edit Scheduled or Draft Campaigns[edit | edit source]

To edit either a Scheduled or Draft campaign:

1. Click on the Scheduled or Draft campaign within the calendar. 2. The Campaign Overview will appear, allowing you to make necessary edits.

Note that only draft campaigns with a scheduled date will be visible within the calendar; those without will be available via the list view.

View Sent Campaigns Reporting, Campaign Preview, or Resend Options[edit | edit source]

To access the reporting and options for sent campaigns:

1. Click on a Sent campaign from the Campaigns Calendar. 2. A Campaign Details modal will display important information such as:

  * Campaign preview
  * List or segment it was sent to
  * From email address
  * Subject line
  * Type of campaign
  * Sender's information
  * Time the campaign finished sending

3. Click View Report to analyze campaign performance. 4. Click Resend Options if you wish to send the campaign again. Detailed information about campaign resend options can also be found in the relevant documentation. 5. Use the Close button to exit the modal.

Best Practices and Tips[edit | edit source]

- Regularly check the Campaigns Calendar to maintain a consistent interaction routine with your contacts. - Take advantage of the best days and times insights to optimize your campaign deliveries. - Make use of filtering options to simplify your view and focus on specific campaigns effectively.

Troubleshooting[edit | edit source]

If you experience any issues while using the Campaigns Calendar, consider the following troubleshooting steps: - Ensure that your campaigns are in Scheduled status to appear on the calendar. - Verify filter settings if you cannot see specific campaigns. - Contact ActiveCampaign support if problems persist.

FAQ[edit | edit source]

What types of campaigns can be viewed on the Campaigns Calendar?[edit | edit source]

Only Standard and Split test campaigns can be viewed on the Campaigns Calendar.

Can I schedule campaigns for past dates?[edit | edit source]

No, you can only schedule campaigns for today or future dates.

How do I change the week start day in the Campaigns Calendar?[edit | edit source]

You can change the start day by clicking the Gear Icon and selecting your preferred day in the Start week on dropdown.

Where can I find reports for my campaigns?[edit | edit source]

Reports for your campaigns can be accessed by clicking on a Sent campaign within the Campaigns Calendar and selecting View Report in the modal.

Can I edit my campaigns once they are scheduled?[edit | edit source]

Yes, you can edit campaigns that are in Scheduled or Draft status.

What should I do if I cannot see my campaigns on the Calendar?[edit | edit source]

Check if your campaigns are in Scheduled status, as only those types are shown in the Campaigns Calendar.

How does predictive sending work?[edit | edit source]

Predictive sending optimizes the delivery of your campaigns based on historical data indicating when your contacts are most likely to engage. For more detailed information, refer to the predictive sending documentation.

For more topics related to Campaigns, see our Campaigns documentation. ```