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'''ActiveWoo''' is a commercial WordPress plugin that connects the [[WooCommerce]] e-commerce platform with the [[ActiveCampaign]] marketing automation service. The plugin synchronizes order and customer data from WooCommerce into ActiveCampaign to enable contact updates, tagging, and follow-up automations. | |||
'''ActiveWoo''' is a commercial WordPress plugin that connects the [[WooCommerce]] e-commerce platform with the [[ActiveCampaign]] marketing automation service. The plugin synchronizes order and customer data from WooCommerce into ActiveCampaign to enable contact updates, tagging, and follow-up automations. | |||
== Features == | == Features == | ||
ActiveWoo records WooCommerce order information to the linked contact in ActiveCampaign and can create or apply tags based on product SKUs or product categories. Documented use cases include abandoned-cart messaging, purchase tagging, and other post-purchase automations. | ActiveWoo records WooCommerce order information to the linked contact in ActiveCampaign and can create or apply tags based on product SKUs or product categories. Documented use cases include abandoned-cart messaging, purchase tagging, and other post-purchase automations. | ||
== Development and distribution == | == Development and distribution == | ||
ActiveWoo is developed and distributed via its official website and is listed in the ActiveCampaign Apps Marketplace as a third-party integration for WooCommerce. | ActiveWoo is developed and distributed via its official website and is listed in the ActiveCampaign Apps Marketplace as a third-party integration for WooCommerce. | ||
== Corporate activity == | == Corporate activity == | ||
In January 2025, the digital agency DigitalME announced that it had acquired ActiveWoo | In January 2025, the digital agency DigitalME announced that it had acquired ActiveWoo. The acquisition was disclosed in company communications and social media posts. | ||
== Context == | == Context == | ||
ActiveCampaign also provides its own WooCommerce integration | ActiveCampaign also provides its own WooCommerce integration. ActiveWoo is one of several third-party options in that ecosystem. | ||
== References == | == References == | ||
* "Integrate ActiveWoo with ActiveCampaign", ActiveCampaign Apps Marketplace. [https://www.activecampaign.com/apps/activewoo-integration activecampaign.com] (accessed 5 November 2025) | |||
* "ActiveWoo — Connect WooCommerce to ActiveCampaign", ActiveWoo. [https://activewoo.com/ activewoo.com] (accessed 5 November 2025) | |||
* "Documentation", ActiveWoo. [https://activewoo.com/documentation/ activewoo.com/documentation] (accessed 5 November 2025) | |||
* "DigitalME Announces Acquisition of ActiveWoo", DigitalME Blog (21 January 2025). | |||
* Ross Jenkins, "DigitalME has acquired ActiveWoo", LinkedIn (21 January 2025). [https://www.linkedin.com/posts/ross-jenkins-97888950_digitalme-has-acquired-activewoo-activecampaigns-activity-7287558823895048194-WJxi link] | |||
* "Connect WooCommerce to ActiveCampaign", ActiveCampaign Help Center (16 October 2025). [https://help.activecampaign.com/hc/en-us/articles/115000652490-Connect-WooCommerce-to-ActiveCampaign help.activecampaign.com] | |||
* "Ways to integrate with WooCommerce", ActiveCampaign Help Center (17 March 2025). [https://help.activecampaign.com/hc/en-us/articles/224445088-Ways-to-integrate-with-WooCommerce help.activecampaign.com] | |||
== External links == | == External links == | ||
* [https://activewoo.com | * [https://activewoo.com Official website] | ||
Latest revision as of 09:09, 5 November 2025
ActiveWoo is a commercial WordPress plugin that connects the WooCommerce e-commerce platform with the ActiveCampaign marketing automation service. The plugin synchronizes order and customer data from WooCommerce into ActiveCampaign to enable contact updates, tagging, and follow-up automations.
Features[edit | edit source]
ActiveWoo records WooCommerce order information to the linked contact in ActiveCampaign and can create or apply tags based on product SKUs or product categories. Documented use cases include abandoned-cart messaging, purchase tagging, and other post-purchase automations.
Development and distribution[edit | edit source]
ActiveWoo is developed and distributed via its official website and is listed in the ActiveCampaign Apps Marketplace as a third-party integration for WooCommerce.
Corporate activity[edit | edit source]
In January 2025, the digital agency DigitalME announced that it had acquired ActiveWoo. The acquisition was disclosed in company communications and social media posts.
Context[edit | edit source]
ActiveCampaign also provides its own WooCommerce integration. ActiveWoo is one of several third-party options in that ecosystem.
References[edit | edit source]
- "Integrate ActiveWoo with ActiveCampaign", ActiveCampaign Apps Marketplace. activecampaign.com (accessed 5 November 2025)
- "ActiveWoo — Connect WooCommerce to ActiveCampaign", ActiveWoo. activewoo.com (accessed 5 November 2025)
- "Documentation", ActiveWoo. activewoo.com/documentation (accessed 5 November 2025)
- "DigitalME Announces Acquisition of ActiveWoo", DigitalME Blog (21 January 2025).
- Ross Jenkins, "DigitalME has acquired ActiveWoo", LinkedIn (21 January 2025). link
- "Connect WooCommerce to ActiveCampaign", ActiveCampaign Help Center (16 October 2025). help.activecampaign.com
- "Ways to integrate with WooCommerce", ActiveCampaign Help Center (17 March 2025). help.activecampaign.com