Site Tracking: Difference between revisions

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'''Navigation:''' [[Main_Page]] > [[Getting Started]] > [[Tracking]] > Site Tracking
'''Navigation:''' [[Main_Page]] > [[Website]] > Site Tracking


= How Site Tracking Works with Your ActiveCampaign Landing Page =
== How to set up Site Tracking ==


== Introduction ==
Site Tracking connects your marketing and sales processes to your website activity by tracking webpage visits made by contacts in '''real-time'''. This feature is crucial for understanding how contacts interact with your website, allowing you to tailor your marketing strategies more effectively.  
Site tracking is a powerful feature within ActiveCampaign that allows businesses to gain insights into individual contact behavior by tracking visits to landing pages. This feature captures data on what pages contacts visit, when they do it, and how often, providing a wealth of information to enhance marketing strategies. Understanding these insights is crucial for tailoring contact experiences, optimizing sales processes, and ultimately increasing conversions.


By utilizing site tracking, users can leverage behavioral targeting, trigger automated messages, and create highly specific segments based on actual user activity. This capacity to personalize marketing efforts based on observed behavior has become a cornerstone of effective digital marketing.
It is important to note that '''Site Tracking''' is not supported in 1:1 emails.


== How to Access this Feature ==
=== How to access Site Tracking ===
To start using site tracking, you must first locate the appropriate settings within your ActiveCampaign account. This is typically found in the Settings menu under the Tracking section:


1. Log into your ActiveCampaign account.
To access the '''Site Tracking''' feature in ActiveCampaign, follow these steps:
2. Navigate to the '''Website''' option in the left menu.
1. Log in to your ActiveCampaign account.
3. Click on the '''Site Tracking''' option.
2. In the left navigation menu, click on '''Website'''.
3. Select '''Site Tracking''' from the dropdown.


Once here, you will be able to activate and configure the site tracking capabilities as needed.
=== Step-by-step instructions ===


== Step-by-Step Instructions ==
Here are the detailed instructions on how to set up '''Site Tracking''':
Below are detailed steps to turn on site tracking for your landing pages, including considerations for both default and custom domain setups:


=== Configuring Site Tracking for the Provided Domain ===
1. **Enable Site Tracking**:
If you opt to use the ActiveCampaign default landing page domain (e.g., youractivecampaignaccountname.ac-page.com), the site tracking code is automatically applied to your published landing pages. This means no additional steps are necessary beyond ensuring that your account is properly configured.
  - Under the '''Site Tracking''' section, toggle the '''Enable''' switch to the '''On''' position.


=== Activating Site Tracking for a Custom Domain (CNAME) ===
2. **Add your website URL**:
If you are using a custom domain as your landing page (through CNAME), follow these steps to activate site tracking:
  - Type or paste your website URL into the '''Add Website URL''' field. Exclude the “http://" protocol, and you are not required to include the "www" portion of the URL to whitelist a domain.
  - The '''Include all website pages''' option is selected by default. If you want to whitelist a single page or subdomain instead of all website pages with your URL, type the specific URL of that page into the '''Add Website URL''' field and uncheck the '''Include all website pages''' box.


1. From your ActiveCampaign account, navigate to the '''Website''' section in the left menu.
3. **Add your URL**:
2. Click on the '''Site Tracking''' option.
  - Click the '''Add''' button.
3. In the Site Tracking section, find the toggle switch and set it to '''On''' by clicking on it.
4. Enter your ActiveCampaign page domain into the '''Add Website URL''' field.
5. Click the '''Add''' button to finalize the process.


By default, the '''Include all website pages''' checkbox allows for tracking of all pages that utilize the specified CNAME. If you prefer to limit this tracking, uncheck this box. After enabling, the site tracking code will automatically apply to all pages you publish through ActiveCampaign.
4. **Repeat for additional domains**:
  - If you have other domains or subdomains to track, you can repeat steps 2 and 3 for each of them.


== Configuration Options and Settings ==
After completing these steps, your domain will display in the '''Website URL''' section of the tracking page. Remember that the '''Site Tracking''' box will be checked by default, meaning that your visits to the whitelisted URL will be tracked once the site tracking code is installed on your site.
When configuring site tracking, users will encounter several important options:


- '''Enable''': The toggle to activate site tracking.
You will also notice that the '''Conversations''' box is checked by default. This means if you're using the '''Conversations''' feature, the chat widget will appear on pages where the site tracking code is installed. You can uncheck this box if you're not using the '''Conversations''' feature. Note that as of January 3, 2023, this feature is no longer available for new customers.
- '''Add Website URL''': The field where you input your domain.
- '''Include all website pages''': A setting that, when checked, will track all pages under the specified domain.


These options allow users to tailor site tracking functionality to their specific needs, whether using a default or custom domain.
=== How to install Site Tracking code ===


== Best Practices and Tips ==
To install the '''Site Tracking''' code:
To maximize the effectiveness of site tracking, consider the following best practices:


1. **Identify Contacts**: Ensure that contacts are identified when they visit your landing page. This data is essential for effective segmentation and behavior analysis.
1. In your ActiveCampaign account, repeat steps 1 and 2 from the previous section.
2. **Use Behavioral Data**: Utilize the information gathered to create segments based on page visits. This can lead to more personalized marketing campaigns and better engagement rates.
2. Click the code in the '''Tracking Code''' box to highlight it.
3. **Trigger Automations**: Leverage site tracking data to trigger automated messages. For example, if a contact visits a specific product page multiple times, an automated follow-up message or offer can significantly increase conversion chances.
3. Copy the code and paste it into the footer of each page on your website that you wish to track.
4. **Observe Engagement Patterns**: Regularly review site tracking insights to notice patterns in how contacts interact with your landing pages.


== Common Use Cases with Examples ==
It is recommended to place the code in the footer for ease of tracking across all pages. However, be sure to review the documentation provided by your Content Management System (CMS) to ensure the correct placement of the code.
Site tracking can be applied in various ways to enhance engagement and conversions. Here are some typical use cases:


- **Lead Scoring**: Increase the lead score of contacts who frequently visit high conversion pages, indicating a strong interest.
If you are using a WordPress site, please see our article on using Site Tracking with WordPress for more detailed instructions.
- **Targeted Offers**: Send personalized offers to contacts based on the specific pages they visit or the frequency of their visits.
- **Follow-up Campaigns**: Automatically trigger follow-up campaigns for contacts who engage with content but do not convert.


These examples illustrate how utilizing site tracking can lead to more informed marketing strategies.
=== Configuration options and settings ===


== Troubleshooting ==
The key configuration options for '''Site Tracking''' include:
In the event you encounter issues with site tracking, consider the following troubleshooting steps:


- Ensure contacts are being identified as required for tracking to function properly.
- '''Enable''' toggle: Controls whether the '''Site Tracking''' feature is active.
- If using a CNAME, double-check that it is correctly configured and that you have enabled tracking under the specific domain settings.
- '''Add Website URL''': The field where you input your website’s URL for tracking.
- Contact support if tracking data does not appear as expected after completing the setup.
- '''Include all website pages''': A checkbox that determines whether to track all pages on the inputted website or just specific URLs.
- '''Conversations''': A checkbox that controls the appearance of the chat widget on tracked pages, provided you are using the '''Conversations''' feature.


== Related Features ==
=== Best practices and tips ===
To further enhance your understanding and use of site tracking, you might find the following features helpful:
- [[Getting Started]] with Automations
- [[Tracking]] options such as event tracking for deeper insights


== FAQ ==
1. **Ensure accurate URL entry**: Double-check your website URLs for accuracy to ensure correct tracking.
=== 1. What plans include site tracking? ===
2. **Placement of tracking code**: For optimal performance, always place the tracking code in the footer of your website.
Site tracking is available for the Plus, Pro, and Enterprise plans within ActiveCampaign.
3. **Monitor visits regularly**: Frequently check the '''Site Tracking''' reports to assess how contacts engage with your site and adjust your marketing strategies accordingly.
4. **Utilize segments**: Use segments in ActiveCampaign to tailor your messages based on the pages contacts visited on your website.


=== 2. How can I ensure my contacts are identified for site tracking? ===
=== Common use cases with examples ===
Make sure you have the tracking code integrated and that contacts are logging in or filling out forms to be identified on your landing pages.


=== 3. Can I track visits to non-ActiveCampaign pages? ===
- **E-commerce Tracking**: A retailer can track visitor behavior on their product pages to better understand customer interests and boost conversion rates through targeted email campaigns.
No, site tracking is specifically designed to track contacts on your ActiveCampaign landing pages.
- **Content Engagement**: A blog can monitor which articles attract the most traffic and devise strategies to promote similar content or monetize popular posts.
- **Lead Generation**: By tracking specific landing pages, businesses can optimize their lead generation efforts, enhancing the overall effectiveness of their campaigns.


=== 4. What data can I see for tracked contacts? ===
=== Troubleshooting section ===
You can view individual contact behavior such as the specific pages they visited, the time of visit, and the frequency of their visits.


=== 5. Is there a limit to how many pages can be tracked? ===
If you encounter issues with '''Site Tracking''', consider the following:
No specific limits are imposed, but it's recommended to use the '''Include all website pages''' setting judiciously based on your tracking needs.


=== 6. How does site tracking help improve conversion rates? ===
- Ensure that the '''Site Tracking''' code is correctly installed in the footer of every page you wish to track.
By providing insights into user behavior, you can tailor your marketing strategies to target contacts more effectively, thereby improving conversion opportunities.
- Check that the correct URL has been added in the '''Add Website URL''' field.
- Verify that the '''Enable''' toggle is turned on.
- If tracking is not functioning as expected, you may need to contact ActiveCampaign support for further assistance.


=== 7. What if I don’t see tracking data reflected in my reports? ===
=== Related features ===
Check your settings to ensure site tracking is enabled and that contacts are being properly identified during visits.
 
- [[Website]]
- [[Automation]]
- [[Conversations]]
 
=== FAQ section ===
 
'''Q1: What is Site Tracking?'''
A1: '''Site Tracking''' is a feature that connects your marketing and sales processes to your website activity by tracking webpage visits made by contacts in real-time.
 
'''Q2: How do I enable Site Tracking?'''
A2: You can enable it by navigating to '''Website > Site Tracking''' and toggling the '''Enable''' switch to the '''On''' position.
 
'''Q3: Can I track just one page?'''
A3: Yes, you can track a single page by entering its specific URL and unchecking the '''Include all website pages''' option.
 
'''Q4: What if I have multiple domains?'''
A4: You can add multiple domains or subdomains by repeating the URL entry steps for each one.
 
'''Q5: Is Site Tracking compatible with all HTML email types?'''
A5: No, '''Site Tracking''' is not supported in 1:1 emails.
 
'''Q6: Where should I place the tracking code?'''
A6: The tracking code should be placed in the footer of each webpage you desire to track.
 
'''Q7: What happens if I do not see tracking data?'''
A7: Ensure that the tracking code is correctly implemented, the correct URLs are added, and the tracking is enabled. If the issue persists, consider reaching out to support.


For a deeper understanding of site tracking and its features, refer to the full documentation and resources available in your ActiveCampaign account.
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Latest revision as of 20:37, 3 November 2025

```mediawiki Navigation: Main_Page > Website > Site Tracking

How to set up Site Tracking[edit | edit source]

Site Tracking connects your marketing and sales processes to your website activity by tracking webpage visits made by contacts in real-time. This feature is crucial for understanding how contacts interact with your website, allowing you to tailor your marketing strategies more effectively.

It is important to note that Site Tracking is not supported in 1:1 emails.

How to access Site Tracking[edit | edit source]

To access the Site Tracking feature in ActiveCampaign, follow these steps: 1. Log in to your ActiveCampaign account. 2. In the left navigation menu, click on Website. 3. Select Site Tracking from the dropdown.

Step-by-step instructions[edit | edit source]

Here are the detailed instructions on how to set up Site Tracking:

1. **Enable Site Tracking**: 

  - Under the Site Tracking section, toggle the Enable switch to the On position.

2. **Add your website URL**: 

  - Type or paste your website URL into the Add Website URL field. Exclude the “http://" protocol, and you are not required to include the "www" portion of the URL to whitelist a domain.
  - The Include all website pages option is selected by default. If you want to whitelist a single page or subdomain instead of all website pages with your URL, type the specific URL of that page into the Add Website URL field and uncheck the Include all website pages box.

3. **Add your URL**: 

  - Click the Add button.

4. **Repeat for additional domains**: 

  - If you have other domains or subdomains to track, you can repeat steps 2 and 3 for each of them.

After completing these steps, your domain will display in the Website URL section of the tracking page. Remember that the Site Tracking box will be checked by default, meaning that your visits to the whitelisted URL will be tracked once the site tracking code is installed on your site.

You will also notice that the Conversations box is checked by default. This means if you're using the Conversations feature, the chat widget will appear on pages where the site tracking code is installed. You can uncheck this box if you're not using the Conversations feature. Note that as of January 3, 2023, this feature is no longer available for new customers.

How to install Site Tracking code[edit | edit source]

To install the Site Tracking code:

1. In your ActiveCampaign account, repeat steps 1 and 2 from the previous section. 2. Click the code in the Tracking Code box to highlight it. 3. Copy the code and paste it into the footer of each page on your website that you wish to track.

It is recommended to place the code in the footer for ease of tracking across all pages. However, be sure to review the documentation provided by your Content Management System (CMS) to ensure the correct placement of the code.

If you are using a WordPress site, please see our article on using Site Tracking with WordPress for more detailed instructions.

Configuration options and settings[edit | edit source]

The key configuration options for Site Tracking include:

- Enable toggle: Controls whether the Site Tracking feature is active. - Add Website URL: The field where you input your website’s URL for tracking. - Include all website pages: A checkbox that determines whether to track all pages on the inputted website or just specific URLs. - Conversations: A checkbox that controls the appearance of the chat widget on tracked pages, provided you are using the Conversations feature.

Best practices and tips[edit | edit source]

1. **Ensure accurate URL entry**: Double-check your website URLs for accuracy to ensure correct tracking. 2. **Placement of tracking code**: For optimal performance, always place the tracking code in the footer of your website. 3. **Monitor visits regularly**: Frequently check the Site Tracking reports to assess how contacts engage with your site and adjust your marketing strategies accordingly. 4. **Utilize segments**: Use segments in ActiveCampaign to tailor your messages based on the pages contacts visited on your website.

Common use cases with examples[edit | edit source]

- **E-commerce Tracking**: A retailer can track visitor behavior on their product pages to better understand customer interests and boost conversion rates through targeted email campaigns. - **Content Engagement**: A blog can monitor which articles attract the most traffic and devise strategies to promote similar content or monetize popular posts. - **Lead Generation**: By tracking specific landing pages, businesses can optimize their lead generation efforts, enhancing the overall effectiveness of their campaigns.

Troubleshooting section[edit | edit source]

If you encounter issues with Site Tracking, consider the following:

- Ensure that the Site Tracking code is correctly installed in the footer of every page you wish to track. - Check that the correct URL has been added in the Add Website URL field. - Verify that the Enable toggle is turned on. - If tracking is not functioning as expected, you may need to contact ActiveCampaign support for further assistance.

Related features[edit | edit source]

- Website - Automation - Conversations

FAQ section[edit | edit source]

Q1: What is Site Tracking? A1: Site Tracking is a feature that connects your marketing and sales processes to your website activity by tracking webpage visits made by contacts in real-time.

Q2: How do I enable Site Tracking? A2: You can enable it by navigating to Website > Site Tracking and toggling the Enable switch to the On position.

Q3: Can I track just one page? A3: Yes, you can track a single page by entering its specific URL and unchecking the Include all website pages option.

Q4: What if I have multiple domains? A4: You can add multiple domains or subdomains by repeating the URL entry steps for each one.

Q5: Is Site Tracking compatible with all HTML email types? A5: No, Site Tracking is not supported in 1:1 emails.

Q6: Where should I place the tracking code? A6: The tracking code should be placed in the footer of each webpage you desire to track.

Q7: What happens if I do not see tracking data? A7: Ensure that the tracking code is correctly implemented, the correct URLs are added, and the tracking is enabled. If the issue persists, consider reaching out to support.

```

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