Facebook Custom Audiences integration

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Facebook Custom Audiences integration

Introduction

The Facebook Custom Audiences integration allows you to seamlessly connect your Facebook Ads accounts with your ActiveCampaign account. This integration offers significant advantages for marketers looking to enhance their advertising efforts on Facebook. By utilizing this feature, you can automate the addition and removal of contacts from your Custom Audiences, tailoring your advertising strategy to effectively engage with your audience.

This integration supports only the Customer List subtype of Custom Audiences, enabling targeted advertising based on your existing contact database in ActiveCampaign. By syncing the names of your Facebook audiences with ActiveCampaign, you can manage your marketing campaigns more efficiently. The integration is an essential tool for leveraging your customer data and optimizing your Facebook advertising efforts.

How to access this feature

To access the Facebook Custom Audiences integration, follow these simple steps:

1. Log into your ActiveCampaign account. 2. Click on the Settings (gear icon) located at the bottom left corner of your dashboard. 3. Select Integrations from the settings menu.

Here, you will find options to manage your integrations, including connecting with your Facebook Ads account.

Step-by-step instructions

Connecting your Facebook Ads account to ActiveCampaign

To establish a connection between your Facebook Ads account and ActiveCampaign, follow these steps:

1. From your ActiveCampaign account, access Settings, then select Integrations. 2. Click the Add Integration button. 3. A modal window will appear. Click Connect for the Facebook option. 4. A new window or tab will open prompting you to log into your Facebook account; follow the authorization prompts. 5. Once complete, click the OK button to return to ActiveCampaign. 6. A modal window will appear again. Select your Facebook Ads account from the Select an account dropdown and click the Finish button.

Your Facebook Ads account is now successfully connected to your ActiveCampaign account.

Adding and removing contacts from Facebook Custom Audiences

Once the integration is set up, you can utilize automation actions to manage contacts in your Facebook Custom Audiences:

1. Open your automation in ActiveCampaign. 2. Click the Contacts option in the right sidebar from your automation. 3. Drag either the Add to Facebook Custom Audience or the Remove from Facebook Custom Audience action to your automation flow. 4. Configure the chosen action by selecting the relevant Facebook Ads account and Custom Audience. 5. Click Save to finalize the action.

Please note that only contacts interacting with the actions mentioned will be added to or removed from your Custom Audience.

Configuration options and settings

When configuring the Facebook Custom Audiences integration, you will encounter several important options:

• Add to Facebook Custom Audience: This action allows you to select the Facebook Ads account and the Custom Audience to which contacts will be added.
• Remove from Facebook Custom Audience: This action allows you to select the Facebook Ads account and the Custom Audience from which contacts will be removed.
• The integration only syncs contacts added or removed via the automation actions; thus, contacts added or removed outside of these actions will not be tracked.
• Historical data syncing can be managed through the integration settings.

Best practices and tips

To make the most of the Facebook Custom Audiences integration, consider the following best practices:

1. Clearly define your audience segments within Facebook to ensure your ads are relevant and targeted. 2. Regularly update your automations to match the current marketing strategy and audience changes. 3. Monitor your contact engagement and adjust your audience segments as needed to improve campaign performance. 4. Ensure that you are familiar with the types of audiences best suited for your marketing objectives. 5. Utilize the Customer List subtype for optimal performance in your Facebook advertising campaigns.

Troubleshooting

If you experience issues with the Facebook Custom Audiences integration, consider the following troubleshooting tips:

1. Reconnect your Facebook Ads account by navigating to Settings > Integrations and selecting the Manage button. Click on Reconnect to reauthenticate your integration. 2. If problems persist, ensure that the correct Facebook account is connected and verify all settings. 3. If further assistance is needed, contact the Customer Experience Team for help.

Related features

In addition to the Facebook Custom Audiences integration, ActiveCampaign offers several related features:

• Facebook Lead Ads integration: This feature allows you to capture leads directly from Facebook Lead Ads and create/update contacts in ActiveCampaign.
• Automation recipes specifically designed for Facebook Custom Audiences can help you kick-start your campaigns.
• For a comprehensive overview of all ways to work with Facebook through ActiveCampaign, check out the integration guide on Facebook.

FAQ

What are the benefits of using the Facebook Custom Audiences integration?

The integration allows for targeted advertising by automating the addition and removal of contacts from your Custom Audiences based on their interactions.

Which types of audiences can I sync with ActiveCampaign?

You can sync only the Customer List subtype of Facebook Custom Audiences with your ActiveCampaign account.

Can I see which contacts were added or removed from my Facebook Custom Audience?

Yes, each contact's Activity Stream will display the audience they were added to or removed from, along with the name of the corresponding automation.

What should I do if the integration is not working?

Try reconnecting your Facebook Ads account through the integration settings. If the problem persists, check the troubleshooting guide or reach out to ActiveCampaign support.

Is my customer data safe with the integration?

Yes, your customer data will remain secure, and previously synced data will not be lost even if the integration is deleted.

How do I delete the Facebook Custom Audiences integration?

To delete the integration, go to Settings > Integrations, click the Manage button next to the Facebook integration, and select Delete integration.

Where can I learn more about other ActiveCampaign integrations with Facebook?

For further information, check the documentation on how to integrate with Facebook through ActiveCampaign, which provides a comprehensive list of available features and functionalities. ```