Pending Approval

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Why is my campaign pending approval or review?

ActiveCampaign offers a robust platform for creating and sending email campaigns. One of the processes you may encounter is the Pending Approval status for your campaigns. Understanding this feature is critical as it impacts the timely delivery of your communications.

Introduction

The Pending Approval status occurs when a campaign must go through a review process to ensure compliance with ActiveCampaign's Terms of Service and industry standards. This review is conducted for all first-time campaigns and may also apply to experienced users based on various factors.

Having your campaign pending approval is not ideal, as it can delay your communication efforts. This article will explore why a campaign may be pending and provide insights into accessing, managing, and troubleshooting this process.

How to access this feature

To check if your campaign is pending approval, log into your ActiveCampaign account and navigate to the Campaigns section. From there, view the status of your campaigns, including those marked as Pending Approval or Pending Review.

Step-by-step instructions

1. **Log into ActiveCampaign**: Navigate to your account dashboard. 2. **Go to Campaigns**: Click on the Campaigns tab to view all your campaigns. 3. **Check Campaign Status**: Look for the status indicators next to each campaign. A campaign marked as Pending Approval or Pending Review is currently under review.

The review process typically takes less than 10 minutes. However, delays may occur, particularly during non-US business hours. If your campaign is delayed, it will temporarily have an Analyzing status.

Configuration options and settings

When a campaign is pending approval, it may be due to several reasons related to your campaign's configuration. Here are some common factors that can lead to this status:

• Poor performance rates: High spam rates, bounce rates, or unsubscribes can trigger a manual review.
• Content issues: Campaigns containing filler text, prohibited content, or insufficient information will be placed back to draft status.
• Formatting errors: Ensure that your campaign includes a valid physical mailing address and an ActiveCampaign unsubscribe link. If these elements are not valid or are formatted incorrectly, your campaign will be on hold.
• List source information needed: Provide details about the email addresses in your list, including how they were obtained and the last communication date.
• Duplicate campaign: Sending duplicate campaigns to the same subscriber list may cause a campaign to be placed on hold.
• Country Sanctions: If you are trying to send from a country not supported by ActiveCampaign, your campaign will be placed on hold.

Best practices and tips

To avoid facing the Pending Approval status in the future, consider the following best practices:

• Keep your email list clean to maintain low spam and bounce rates.
• Familiarize yourself with ActiveCampaign's Anti-spam policy to ensure compliance with content standards.
• Provide complete and accurate information during the list creation to minimize review delays.
• Include all necessary formatting elements like the physical mailing address and the ActiveCampaign unsubscribe link.
• Avoid sending duplicate campaigns unless absolutely necessary, and always provide a reason for resending to the same subscriber list.

Troubleshooting

If your campaign is marked as pending, follow these troubleshooting steps: 1. Check the email linked to your account for messages from ActiveCampaign requesting additional information. 2. If you received an email for more details, respond promptly to avoid extended delays. 3. If needed, log into your Help account at help.activecampaign.com to communicate directly with support. 4. Verify that all required elements and configurations of your campaign are correctly set before resubmitting.

FAQ

• What does "Pending Approval" mean?

 Pending Approval indicates that your campaign is currently undergoing a review process before it can be sent to your subscribers.

• How long does the approval process take?

 The review process typically takes less than 10 minutes but may take longer during non-business hours or if additional information is required.

• What should I do if my campaign is pending approval?

 If your campaign is pending, wait for a response from ActiveCampaign. Make sure to check your email for additional requests and respond as quickly as possible.

• What are common reasons for my campaign to be placed on hold?

 Common reasons include poor performance rates, invalid content, formatting errors, incomplete list information, or sending a duplicate campaign.

• Can I contact support regarding my pending campaign?

 Yes, if you have questions about the review process, you can contact the Customer Experience Team for assistance.

• What happens if I do not respond to the request for more information?

 Your campaign cannot be approved until you respond, potentially leading to a delay in your communications.

• Is it possible to resend a campaign after it has been approved?

 Yes, but ensure you provide a valid reason for resending the campaign to the same list to avoid issues.

By understanding the Pending Approval process and adhering to best practices, you can minimize disruptions in your email campaigns and ensure timely communication with your subscribers. ```