Personalization Tag

```mediawiki Navigation: Main_Page > Campaigns > Email > Personalization Tag

How to turn a Personalization Tag into a hyperlink

Introduction

In ActiveCampaign, a Personalization Tag allows you to dynamically insert relevant data into your email campaigns. This feature is particularly useful for tailoring your messages to individual subscribers, enhancing engagement and personalization. A common scenario is when you want to turn a personalization tag into a hyperlink within your emails. This not only makes the content more interactive but also provides a clearer call to action for your audience, rather than displaying just a URL.

This guide will walk you through the steps to convert a personalization tag into a hyperlink, detailing each action required within the ActiveCampaign Email Designer.

How to Access This Feature

To access and utilize the functionality of turning a personalization tag into a hyperlink, you need to enter the campaign editing environment within ActiveCampaign. You must be on a plan that supports this feature, as it is available in the Starter, Plus, Pro, and Enterprise plans.

Step-by-Step Instructions

Follow these detailed steps to turn a personalization tag into a hyperlink:

1. Locate and open the campaign, automation email, or email template you want to edit.
2. On the Campaign Summary Page, hover over the design to the right and click Edit design to open the campaign designer.
3. Drag a new text block to your layout.
4. Click Personalization Tags in the modal toolbar.
5. Click the personalization tag you would like to use.
6. Highlight the text, then click the link icon in the navigation bar.

  * In the Email Designer, highlight the text and then click the link icon.

1. In the right pane, in the Link section, the link type dropdown automatically updates to Other Personalization Tag.
2. Just below the Link section, copy and paste the personalization tag from the Title field into the field in the Link section. For example, if the personalization tag is %UNSUBSCRIBELINK%.

  * Copy and paste the personalization link from the Title field into the Link field.

1. Type the text you would like to be hyperlinked into the Title field. Using the example, you might choose "Click Here to Unsubscribe" as your hyperlinked text.

  * Example hyperlink Title: "Click Here to Unsubscribe".

1. Click anywhere outside of the side pane. The personalization tag will now show as hyperlinked text. Your changes are automatically saved.

Configuration Options and Settings

While working with personalization tags, the main configuration options you will interact with involve:

• Personalization Tags - Selecting which personalization tag to use.
• Link - This section will allow you to indicate which personalization tag is being hyperlinked.
• Title - This field is where you input the text that will appear as the hyperlink.

These configuration options ensure your emails can dynamically reflect personalized content effectively.

Best Practices and Tips

- Always ensure that the personalization tag you are using is correctly formatted and exists within your contact data. - Choose clear and concise text for your hyperlinks to improve user engagement. Phrases like "Click Here" or "Learn More" can be effective. - Regularly test your emails before sending them to ensure that links direct to the intended content and the personalization tags function correctly. - Utilize A/B testing to explore different hyperlinked texts and determine which options yield higher engagement rates.

Common Use Cases with Examples

1. **Unsubscribe Links**: Using the personalization tag for %UNSUBSCRIBELINK%, which allows you to create a user-friendly unsubscribe option that prompts users to opt-out easily.

  Example Text: "If you wish to leave us, [Click Here to Unsubscribe]."

2. **Dynamic Event URLs**: In an invitation email, you might want to personalize the link based on the event registration.

  Example Text: "Join us for the event by clicking [here]."

Troubleshooting

If you encounter issues when trying to hyperlink personalization tags, consider the following:

- Ensure that the personalization tag you selected is correctly typed and stored within your ActiveCampaign account. - Double-check the hyperlink creation process to ensure the steps were followed accurately. - If the hyperlink does not work as expected, try refreshing the campaign editor or restarting the process.

FAQ

Q1: Can I use multiple personalization tags in a single hyperlink? A1: No, a hyperlink can only reference one personalization tag at a time.

Q2: What happens if the personalization tag does not contain any data? A2: If the personalization tag lacks data, the link will display as empty, resulting in a broken or unclear hyperlink.

Q3: Can I create hyperlinks from multiple text blocks? A3: Yes, you can hyperlink personalization tags in multiple text blocks throughout your email campaign.

Q4: Will the linked personalized content be mobile-responsive? A4: Yes, hyperlinks created through the Email Designer are mobile-responsive.

Q5: How do I test if my personalization tag hyperlink is working? A5: You can send test emails to yourself and click the hyperlinks to confirm that they function as expected.

Q6: Can I change the linked text after saving? A6: Yes, return to the designer and click on the hyperlink to edit the text and link.

Q7: Can I see how the email will look with the personalization tags before sending? A7: Yes, use the preview option in the campaign editor to see how personalization tags will appear.

By following this guide, you will efficiently integrate personalization tags into hyperlinks, making your email campaigns significantly more engaging. ```