Unsubscribe redirect

```mediawiki Navigation: Main_Page > Contacts > Lists > Unsubscribe redirect

How do I send contacts to my website when they unsubscribe from my communications?

The Unsubscribe redirect feature in ActiveCampaign allows you to customize the experience for your contacts when they decide to unsubscribe from your email communications. Instead of simply removing them from your mailing list, you can redirect them to a specific webpage on your website, which can be an effective way to maintain engagement with your audience even after they opt-out. This feature is particularly valuable as it helps guide users to other resources, offers an opportunity to gather feedback, or retain their interest in your brand.

How to Access This Feature

To access the Unsubscribe redirect feature, you need to navigate through the ActiveCampaign dashboard. The feature is found within the settings of the specific list for which you want to implement the redirect.

Step-by-Step Instructions

Follow these steps to set up the Unsubscribe redirect for your list:

1. Click on Contacts to open the Contacts menu.
2. Select Lists to navigate to the Lists overview page.
3. Locate the list you want to update. Once you've found it, click the down caret (▼) next to it, then select Advanced Settings.
4. A modal window will appear. In this window, click the Public Pages tab.
5. A new tab in your browser will open. In this tab, click the Redirect to URL instead hyperlink.
6. Enter the desired website URL where you want to redirect the unsubscribing contacts and then click Save.

Configuration Options and Settings

The configuration for the Unsubscribe redirect is list-specific and only impacts the list(s) you update. Important aspects to consider include:

• **Website URL**: The URL where subscribers will be redirected upon unsubscribing.
• **List-specific Settings**: Each list can have its unique redirect, so ensure you are updating the intended list.
• **First List Subscription**: If a contact is associated with multiple lists and unsubscribes, the action is linked to the first list they subscribed to.

Best Practices and Tips

To maximize the effectiveness of the Unsubscribe redirect, consider the following best practices:

• **Provide Value**: Ensure that the webpage you redirect contacts to offers substantial value; it could include relevant information, special offers, or an exit survey.
• **Gather Feedback**: Use the redirected page to ask for feedback about why they unsubscribed, which can provide insights for improving future campaigns.
• **Maintain Branding**: Make sure the redirected webpage maintains consistent branding to reinforce their connection to your organization.
• **Test the URL**: Before saving, double-check the URL you are entering to ensure it directs properly, minimizing potential user frustration.

Troubleshooting

If you experience any issues with the Unsubscribe redirect, consider the following:

• **Invalid URL**: Make sure the URL you entered is complete and functional.
• **Check List Associations**: Verify that the correct list was updated if multiple lists exist.
• **Browser Cache**: Clear your browser cache and cookies if you do not see changes immediately after saving.

Common Use Cases with Examples

1. **Feedback Collection**: Direct unsubscribers to a feedback form where they can share their reasons for leaving. 2. **Special Offers**: Redirect to a page with a limited-time discount for previous subscribers, enticing them to reconsider. 3. **Resource Page**: Offer useful resources or content that may retain their interest, such as blog articles or guides.

FAQ

• Q: Can I set different unsubscribe redirects for different lists?

 A: Yes, the redirect is list-specific and can be set uniquely for each list.

• Q: What happens if a contact unsubscribes from multiple lists?

 A: The unsubscribe action is associated with the first list the contact subscribed to.

• Q: How can I verify that the redirect is working?

 A: After setting up the redirect, you can test by unsubscribing a test contact to ensure the URL directs properly.

• Q: Is there a limit on the URL I can use for redirection?

 A: There are no specific limits, but ensure the URL is valid and leads to a functioning webpage.

• Q: Can I use the redirect to send users to a third-party site?

 A: Yes, as long as the URL is valid, you can redirect users to any webpage, including third-party sites.

• Q: How do I change the unsubscribe redirect after it's been set?

 A: You can follow the same steps to access Advanced Settings and update the URL as needed.

• Q: Is the Unsubscribe redirect feature available in all ActiveCampaign plans?

 A: Yes, this feature is available in the Starter, Plus, Pro, and Enterprise plans.

For further information or assistance, make sure to check the Contacts and Lists sections of the ActiveCampaign documentation. ```