Resend a campaign

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How do I resend a campaign to specific contacts?

Resending a campaign to specific contacts can be a valuable tool in your email marketing strategy. It allows you to reach out to recipients who either missed the initial send or who may benefit from seeing your message again. This feature is not only accessible but also straightforward to use, making it easy to enhance your campaign's effectiveness.

This guide will walk you through the entire process of resending a campaign to specific contacts, ensuring that you maximize engagement and reach.

How to Access This Feature

To access the resending feature, you will need to navigate to the Campaigns overview page of your ActiveCampaign account. From there, you can select the campaign you wish to resend.

Step-by-Step Instructions

1. From the Campaigns overview page, click the down caret for the previously sent campaign you wish to resend. 2. Click Resend Options. 3. Select the option Create a new campaign based on this campaign and then click the Continue button. 4. You will be redirected to the Campaign Builder. Here, type the name of the campaign in the Campaign Name field. Select the Standard campaign type and click Next on the top right of your screen. 5. On the Campaign Summary page in the Recipient Selection section, you will need to create a segment of contacts that should receive the campaign. There are two options to make the segment:

  * **First Option (use a tag)**:
    * Choose a List
    * Click the Send to dropdown
    * Click the Tag dropdown
    * Select the tag you applied to the contacts (refer to the Take Note section for guidance)
  * **Second Option (create a segment)**:
    * Choose a List
    * Click the Send to dropdown
    * Click the Send using custom conditions button
    * The Send using custom conditions modal will open. Use the segment builder to create your segment and click Done when finished.

6. Click Next to proceed to the next page. 7. On the Campaign Designer page, you can make any necessary edits to the content. Update the subject line and add preheader text by clicking the Gear icon located at the top right of your screen. 8. Once you have finished editing your content, click Next on the top right of the application. 9. Finally, click the Send Now button on the top right of your screen to send the campaign immediately, or choose Schedule to send it at a later date and time.

Configuration Options and Settings

To successfully resend your campaign, consider the following critical configuration options:

• **Tag**: A label applied to contacts in your list to identify specific groups for resending the campaign.
• **Segment Builder**: A tool that allows you to define specific criteria for your contact selection when resending the campaign.
• **Campaign Name**: The title of your campaign, which should be descriptive enough for your records.
• **Standard Campaign Type**: The basic email campaign format that allows you to send marketing messages.

Using these options effectively allows you to narrow down your audience and optimize your engagement.

Best Practices and Tips

• **Use Tags Wisely**: When tagging contacts, ensure that you have a clear strategy in place for what each tag represents. This will help you efficiently manage your contact lists and make resending campaigns easier.
• **Segment Your Audience**: Take advantage of the segment builder to create targeted groups based on engagement levels or demographics, rather than sending to all contacts who received the original campaign.
• **Update Content**: Always review and update the content of your campaign before resending. Minor changes can renew interest and increase the chances of engagement.
• **Analyze Outcomes**: After resending, check analytics to see how the campaign performed in comparison to the original. This will inform your strategy for future campaigns.

Common Use Cases with Examples

1. **Resending to Unopened Emails**: If a significant number of contacts did not open your initial campaign, consider resending with a slightly altered subject line to increase the open rates. 2. **New Contacts**: When new contacts join your list after the original campaign has been sent, you may want to resend it so they won’t miss important information. 3. **Follow-Up Campaigns**: Use the original campaign's content as a follow-up message, providing updated information or an exclusive offer to deepen engagement with your audience.

Troubleshooting Section

If you encounter issues while resending a campaign, consider the following:

• **Check Segmentation**: Ensure that the segment you created is correctly identifying the intended contacts. If the segment does not match the desired recipients, you may need to adjust your tags or criteria.
• **Review Campaign Edits**: If edits do not appear in the preview or when sending, double-check that you clicked the relevant buttons to save changes.
• **Customer Support**: If problems persist, consult ActiveCampaign support or the respective documentation.

Related Features

For further optimization of your email campaigns, explore these related features within ActiveCampaign:

• Automation
• Reporting
• Contact Segmentation

FAQ

1. Can I resend a campaign to a single contact?

Yes, you can resend a campaign to a single contact by following the guidelines in the "How do I resend a campaign to a single contact?" article.

2. What if I want to resend a campaign without making any changes?

You can resend the campaign as is. However, it's always good practice to review and ensure that the email content remains relevant.

3. Can I section my list further after creating a segment?

Once you have created a segment, you can add additional filters to refine your list further in the segment builder.

4. Will resending affect my engagement rates negatively?

Not necessarily; if done thoughtfully with updates or targeted criteria, resending can improve engagement rates.

5. Is it possible to schedule my resend for a later date?

Yes, after finishing edits in the campaign designer, you can choose the Schedule option to set a specific send time.

6. What happens if the original campaign had issues?

Always resolve any issues found in the original campaign before resending to avoid repeating the same mistakes.

7. How can I track the performance of my resent campaign?

You can use the reporting tools in ActiveCampaign to track open rates, click rates, and other metrics post-resend.

By following this comprehensive guide, you can successfully utilize the resending feature in ActiveCampaign and enhance your email marketing strategy significantly. ```