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'''Navigation:''' [[Main_Page]] > [[Classic Designer]] > Predictive Content
'''Navigation:''' [[Main_Page]] > [[Classic Designer]] > [[quick answers]] > Predictive Content


== Classic Designer: How to use predictive content in your emails ==
== Classic Designer: Predictive Content quick answers ==


=== Introduction ===
=== Introduction ===
Predictive content is a powerful feature available in ActiveCampaign's Classic Designer that enhances the effectiveness of your email campaigns. By allowing you to send the most relevant content to each of your contacts, predictive content significantly increases engagement rates and click-through rates. This feature analyzes past interactions and preferences to determine which version of the content a subscriber is most likely to engage with, ensuring that each recipient gets a personalized experience.
The '''Predictive Content''' feature in ActiveCampaign is a powerful tool that enables marketers to personalize emails based on recipient behavior and preferences. By predicting which content variants will resonate most with subscribers, businesses can enhance engagement and improve conversion rates. This feature is particularly valuable as it allows for dynamic content allocation based on individual user behavior, which is crucial in crafting personalized marketing strategies.


=== How to Access Predictive Content ===
=== How to Access Predictive Content ===
To access the predictive content feature, you must use the '''Classic Designer''' in ActiveCampaign. It is important to note that predictive content is not compatible with other email types such as RSS feeds, autoresponders, split tests, or date-based campaigns. To access it, start by creating a new campaign in the Classic Designer and then you can add the predictive content block during the email creation process.
To use the '''Predictive Content''' feature, you must navigate through the Classic Designer of ActiveCampaign. Currently, this feature is not available in custom HTML or text-only email designs. Users can access it by creating a new email campaign using the Classic Designer interface.


=== Step-by-Step Instructions ===
=== Step-by-Step Instructions ===
To effectively use predictive content in your email campaigns, follow these steps:
1. **Log in** to your ActiveCampaign account.
2. On the dashboard, select **Campaigns** from the main menu.
3. Click on **Create a Campaign** and choose **Classic Designer** as your email type.
4. When designing your email, look for the '''Predictive Content''' block in the design options.
5. Drag and drop the '''Predictive Content''' block into your email layout.
6. Configure the '''Predictive Content''' block by adding variants that can be tested to identify which resonates best with different segments of your audience.


1. **Open the Campaign Designer**: From your ActiveCampaign account, navigate to the Campaigns section and select the Campaign Designer for the email you are creating.
=== Configuration Options ===
 
The '''Predictive Content''' feature allows you to customize the email experience. Here are the primary configuration options available:
2. **Add Predictive Content Block**: Drag the '''Predictive Content''' block from the sidebar into your email layout.
- **Variants**: You can create multiple content versions to see which performs better.
- **Personalization Tags**: You can and should use '''personalization tags''' within your variants for enhanced relevance to recipients.


  [[File:Drag_and_Drop_the_Predictive_Content_block_into_your_email.png|center]]
=== Best Practices ===
 
To maximize the effectiveness of '''Predictive Content''', consider the following best practices:
3. **Create Variants**:
- Create diverse variants that consider different demographics and behavior patterns.
  - Upon adding the block, you will be prompted to enter your first variant of content. Type your initial text in the provided space; this text saves automatically.
- Utilize '''personalization tags''' to make content more relatable to the recipient.
  - Click on the tab labeled '''Variant 2''' to add the second version of content. Input the text as previously done.
- Continuously monitor performance using the '''Predictive Content report''' to refine your content strategy.
  - To create more variants, click the '''Add a variant''' button and repeat the process for up to five different content variations.
- Test various subject lines and preheaders along with content to optimize email deliverability and open rates.
 
4. **Modify the Email Layout**: Once you have inputted your variants, you can continue to customize your email with other content blocks available in the editor.
 
5. **Save Changes**: Click '''Save & Exit''' if you wish to close the campaign or click '''Next''' to continue reviewing the campaign summary page.
 
6. **Name Your Variants**:
  - To effectively manage your content, consider naming each variant by hovering or clicking over the predictive content block.
  - Click the gear icon of the variant you want to rename, then select '''Rename variant'''. Enter a name and click the '''Save''' button to apply your changes.
 
=== Configuration Options and Settings ===
While setting up predictive content, it's important to keep the following considerations in mind:
 
* Each email campaign can include only one '''Predictive Content''' block.
* The feature is available only for campaigns created in the '''Classic Designer'''—it is not supported in the new Email Designer or for custom HTML emails or text-only formats.
* You should enable '''link tracking''' for the predictive content to function effectively.
* At this time, predictive content only supports '''English''' language text.
* Only '''text''' can be included in predictive content blocks; images and buttons are not supported.
* Keep in mind that you will not be able to see which variant each contact received after the email is sent.
 
=== Best Practices and Tips ===
To optimize the performance of your predictive content, consider the following best practices:
 
* Use the '''Predictive Insights''' bar for guidance when creating your variants. This tool offers valuable suggestions related to text length, readability, and optimal variant usage.
* Aim to create variants with different styles and tones to cater to varying types of recipients.
* While including a call-to-action is not a requirement, it is recommended to incorporate links or buttons where appropriate to drive engagement.
* Monitor your results using the '''Predictive Content report''' to analyze how each variant performed and adjust your strategy accordingly.
 
=== Common Use Cases with Examples ===
Predictive content is particularly effective in scenarios such as:
 
* **E-commerce Promotions**: Sending personalized product recommendations based on previous purchases or browsing behaviors.
* **Content Personalization**: Different email versions based on user interactions, such as event reminders tailored to user attendance history.
* **Survey Invitations**: Creating variants that resonate with the target audience, improving engagement rates for survey responses.


=== Troubleshooting ===
=== Troubleshooting ===
If you're experiencing issues with predictive content, check the following:
While using the '''Predictive Content''' feature, users may encounter a few issues:
- **Feature Availability**: Ensure you're using the Classic Designer, as the Predictive Content feature is not available on the Email Designer or in custom HTML designs.
- **Language Support**: Note that only English is supported for the '''Predictive Content''' feature. Mixing languages may cause functionality issues.
- If you wish to test different variants, using the **Send a Test Email** function will allow you to review all versions prior to distribution.


* Ensure you are utilizing the '''Classic Designer''', as predictive content is not available in the email designer launched in 2022.
=== FAQ ===
* Confirm that link tracking is enabled for your campaign which is crucial for the predictive content to work.
'''Q1: Is Predictive Content available on all email designers?'''
* Verify that all text is written in English, as it is currently the only supported language.
A1: Currently, '''Predictive Content''' is only available in the Classic Designer. It will soon be available in the new Email Designer.
* Contact ActiveCampaign support if you notice that the predictive content block isn’t functioning as expected.


=== FAQ ===
'''Q2: Can I use personalization tags in the Predictive Content block?'''
'''Q1: Can I use predictive content in the new Email Designer?'''
A2: Yes, you can use '''personalization tags''', and it is encouraged to maximize content relevance.
No, predictive content is only available in the Classic Designer.


'''Q2: How many content variants can I create?'''
'''Q3: How does Predictive Content work with new subscribers?'''
You can create up to five distinct text variants for your predictive content block.
A3: New or unfocused subscribers will receive a random variant, which helps in predicting future engagement based on these initial interactions.


'''Q3: What types of content can I include in the predictive content block?'''
'''Q4: Can I see which variant a contact will receive before the email is sent?'''
Currently, only text content is supported; images and buttons cannot be included.
A4: No, it is not possible to preview which variant a contact will receive before sending the email.


'''Q4: How does ActiveCampaign determine which variant to send?'''
'''Q5: How do I test the different variants?'''
ActiveCampaign analyzes past engagement data to predict which variant a contact is likely to interact with. For new contacts, a random variant is assigned until sufficient engagement data is collected.
A5: You can do so by using the **Send a Test Email** feature found in the Campaign Summary page to send all variations to yourself or others for review.


'''Q5: Is there a way to track the performance of each variant?'''
'''Q6: Is reporting available with the Predictive Content block?'''
Yes, you can view the performance results in the '''Predictive Content report''' after your campaign has been sent.
A6: Yes, you can access the '''Predictive Content report''' to analyze the performance of each content variant.


'''Q6: Are there specific plans required to use predictive content?'''
'''Q7: Can I add images to the Predictive Content block?'''
Yes, predictive content is available in the Pro and Enterprise plans of ActiveCampaign.
A7: No, adding images directly to the '''Predictive Content''' block is not supported.


'''Q7: What should I do if I encounter issues with the feature?'''
=== Related Features ===
If you encounter problems, check compatibility with the Classic Designer and ensure link tracking is enabled. For further assistance, reach out to ActiveCampaign support.
To learn more about related features, check out the following:
- [[Automation]]
- [[Email Designer]]
- [[Campaign Summary]]


By following these guidelines and utilizing the predictive content feature effectively, you can enhance the quality of your email campaigns and improve recipient engagement.
This concludes the '''Predictive Content''' quick answers in ActiveCampaign’s Classic Designer. For additional resources, refer to the help center or specific articles linked within the management interface.
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Latest revision as of 16:38, 3 November 2025

```mediawiki Navigation: Main_Page > Classic Designer > quick answers > Predictive Content

Classic Designer: Predictive Content quick answers[edit | edit source]

Introduction[edit | edit source]

The Predictive Content feature in ActiveCampaign is a powerful tool that enables marketers to personalize emails based on recipient behavior and preferences. By predicting which content variants will resonate most with subscribers, businesses can enhance engagement and improve conversion rates. This feature is particularly valuable as it allows for dynamic content allocation based on individual user behavior, which is crucial in crafting personalized marketing strategies.

How to Access Predictive Content[edit | edit source]

To use the Predictive Content feature, you must navigate through the Classic Designer of ActiveCampaign. Currently, this feature is not available in custom HTML or text-only email designs. Users can access it by creating a new email campaign using the Classic Designer interface.

Step-by-Step Instructions[edit | edit source]

1. **Log in** to your ActiveCampaign account. 2. On the dashboard, select **Campaigns** from the main menu. 3. Click on **Create a Campaign** and choose **Classic Designer** as your email type. 4. When designing your email, look for the Predictive Content block in the design options. 5. Drag and drop the Predictive Content block into your email layout. 6. Configure the Predictive Content block by adding variants that can be tested to identify which resonates best with different segments of your audience.

Configuration Options[edit | edit source]

The Predictive Content feature allows you to customize the email experience. Here are the primary configuration options available: - **Variants**: You can create multiple content versions to see which performs better. - **Personalization Tags**: You can and should use personalization tags within your variants for enhanced relevance to recipients.

Best Practices[edit | edit source]

To maximize the effectiveness of Predictive Content, consider the following best practices: - Create diverse variants that consider different demographics and behavior patterns. - Utilize personalization tags to make content more relatable to the recipient. - Continuously monitor performance using the Predictive Content report to refine your content strategy. - Test various subject lines and preheaders along with content to optimize email deliverability and open rates.

Troubleshooting[edit | edit source]

While using the Predictive Content feature, users may encounter a few issues: - **Feature Availability**: Ensure you're using the Classic Designer, as the Predictive Content feature is not available on the Email Designer or in custom HTML designs. - **Language Support**: Note that only English is supported for the Predictive Content feature. Mixing languages may cause functionality issues. - If you wish to test different variants, using the **Send a Test Email** function will allow you to review all versions prior to distribution.

FAQ[edit | edit source]

Q1: Is Predictive Content available on all email designers? A1: Currently, Predictive Content is only available in the Classic Designer. It will soon be available in the new Email Designer.

Q2: Can I use personalization tags in the Predictive Content block? A2: Yes, you can use personalization tags, and it is encouraged to maximize content relevance.

Q3: How does Predictive Content work with new subscribers? A3: New or unfocused subscribers will receive a random variant, which helps in predicting future engagement based on these initial interactions.

Q4: Can I see which variant a contact will receive before the email is sent? A4: No, it is not possible to preview which variant a contact will receive before sending the email.

Q5: How do I test the different variants? A5: You can do so by using the **Send a Test Email** feature found in the Campaign Summary page to send all variations to yourself or others for review.

Q6: Is reporting available with the Predictive Content block? A6: Yes, you can access the Predictive Content report to analyze the performance of each content variant.

Q7: Can I add images to the Predictive Content block? A7: No, adding images directly to the Predictive Content block is not supported.

Related Features[edit | edit source]

To learn more about related features, check out the following: - Automation - Email Designer - Campaign Summary

This concludes the Predictive Content quick answers in ActiveCampaign’s Classic Designer. For additional resources, refer to the help center or specific articles linked within the management interface. ```

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