Expediting your campaign approval process

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Expediting Your Campaign Approval Process

At ActiveCampaign, we prioritize delivering high-quality email marketing services to all our users. A critical aspect of maintaining high deliverability rates is managing spam complaints effectively. This is where the Campaign Approval Process becomes essential. This process not only assists users in understanding the potential issues causing high spam complaints but also helps in restoring sender reputation.

If you've encountered a situation where your account may need to be reviewed due to high spam complaints, it's crucial to follow a few outlined steps to expedite the approval process.

How to Access This Feature

To begin utilizing the Campaign Approval Process, it typically starts when the ActiveCampaign Deliverability Team reaches out to you. This communication often occurs via email and is triggered by the detection of elevated spam complaints from your account.

Step-by-Step Instructions

1. **Receiving Notification**: The process kicks off when you receive an email from the Deliverability Team. This email indicates that your account has been flagged for review due to spam complaints.

2. **Understanding the Questions**: In their correspondence, the team will likely pose specific questions designed to gain clarity on your contact list and email sending practices.

3. **Provide Detailed Responses**: It's essential to respond thoroughly to the questions posed. Here are the types of inquiries you might encounter:

  * **What is the original source of your contacts?**
    - Clearly describe how you obtained your contact list. For instance:
      - If you used a subscription form, provide the URL of that form.
      - If contacts were migrated from another platform, specify the previous service and any relevant send statistics.

  * **What steps were taken to acquire these contacts?**
    - Explain the opt-in process, detailing whether a single opt-in or double opt-in method was used, or how offline contacts were collected.

  * **Were there any changes that may have led to a high complaint rate?**
    - Discuss any recent modifications in your contact lists or emailing frequency that may have contributed to the spike in complaints.

4. **Review and Follow Up**: After submitting your responses, the Deliverability Team will analyze the information and may reach out with further suggestions.

Configuration Options and Settings

While you don't directly configure settings within the Campaign Approval Process, understanding the following terms can enhance your compliance and readiness:

• Single Opt-in: This method allows users to add contacts to your list without requiring confirmation.
• Double Opt-in: This requires contacts to confirm their subscription via an email.
• Sender Reputation: Your account's trust and reliability based on previous email performance.

Best Practices and Tips

- **Maintain a Clean List**: Regularly remove inactive contacts and those who have not engaged with your emails in a long time. - **Clear Opt-in Process**: Ensure your opt-in process is transparent and allows users to understand what they're consenting to. - **Frequency of Emails**: Maintain consistency in your sending frequency to avoid abrupt changes that could lead to higher spam complaints. - **Monitor Engagement**: Keep a close eye on engagement rates, and adjust your strategy based on user interactions.

Common Use Cases with Examples

- **Migrating Contacts**: If you've recently switched from another email service provider, informing ActiveCampaign with previous sending statistics can help speed up the approval process.

- **Event Sign-ups**: Collecting emails at live events should involve a clear explanation about marketing emails. If attendees signed up, provide context around the sign-up form.

- **List Re-engagement Campaigns**: Targeting old leads requires a careful approach. Ensure they are reminded why they initially signed up and provide a clear opt-in opportunity.

Troubleshooting Section

If you find yourself stuck or your responses are not leading to a resolution, consider the following:

- **Revisit your responses**: Ensure that all information provided is comprehensive and addresses the team's questions adequately. - **Check your Spam Reports**: Keep track of spam complaints and engagement metrics to understand what might be leading to issues. - **Consult with Support**: If you still face challenges, contacting ActiveCampaign Support for additional insights can help clarify your situation.

Related Features

For more detailed guidance on improving your overall email performance, consider reading these related features: - Reducing a High Spam Rate - Deliverability Tips - Understanding Email Opt-ins

FAQ

What happens if my account is under review?

Your account will be temporarily reviewed by the Deliverability Team, and you may experience a halt in your campaign sends until the review process is completed.

How can I prevent a high spam complaint rate?

By ensuring that your email lists follow best practices for opt-in consent, regularly cleaning your lists, and maintaining consistent send frequency.

What information should I provide to the Deliverability Team?

Be prepared to share the source where you obtained your contacts, the step-by-step opt-in process, and any recent changes that may have affected sending practices.

Why is maintaining sender reputation important?

A good sender reputation ensures higher deliverability rates and fosters trust with your users and internet service providers.

How often should I clean my email lists?

Regularly review your lists every few months, or more frequently if you notice a drop in engagement.

Can the Campaign Approval process affect all users?

Yes, this feature is available for all users on the Starter, Plus, Pro, and Enterprise plans.

What should I do if I keep experiencing spam complaints?

Re-evaluate your emailing practices, consider segmenting your lists, or consult with the ActiveCampaign support team for tailored strategies.

By following this guide on the Campaign Approval Process and adhering to best practices, you can enhance your email campaigns' effectiveness and protect your sender reputation. ```