Two click unsubscribe

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Use Two-click Unsubscribe in Your ActiveCampaign Emails

Introduction

The Two-click unsubscribe feature is crucial for maintaining your email list's integrity and ensuring that unsubscriptions are intentional. Many businesses, particularly those sending B2B emails, encounter challenges where contacts may be unintentionally unsubscribed due to corporate spam filters that automatically click links within emails. This feature protects against unintentional unsubscriptions by requiring recipients to confirm their decision to opt out.

This article will provide you with a comprehensive understanding of the Two-click unsubscribe process, how to access it, and best practices for implementation.

How to Access This Feature

To access the Two-click unsubscribe feature, it is available to all ActiveCampaign plan types (Starter, Plus, Pro, and Enterprise) at no additional cost. To implement this feature in your outgoing emails and campaigns, you must submit a request ticket to the ActiveCampaign Customer Experience Team. This functionality, once enabled, will replace the existing one-click unsubscribe method.

Step-by-Step Instructions

1. **Submit a Ticket**: Start by contacting the ActiveCampaign Customer Experience Team to request the addition of the Two-click unsubscribe feature to your account.

2. **Confirmation**: Once your request is processed, ActiveCampaign will enable the Two-click unsubscribe option for your email campaigns and automation emails.

3. **Testing**: After activation, it is advisable to test the unsubscribe process. Send an email to a test contact, and have them click the unsubscribe link to ensure the Two-click unsubscribe works as intended.

4. **Monitoring Unsubscribes**: After clicking the unsubscribe link, the recipient will encounter a confirmation prompt. They must click the Yes, unsubscribe me button to proceed with the unsubscription.

5. **Feedback Opportunity**: After confirming the unsubscription, recipients will be taken to a confirmation page where they can provide feedback on their decision to unsubscribe.

Configuration Options and Settings

The activation of the Two-click unsubscribe feature does not involve additional configuration options on your part, as the process is straightforward. Once requested through the Customer Experience Team, it will automatically replace the existing unsubscribe process.

After activation, contacts will be presented with options: - Click the Yes, unsubscribe me button to unsubscribe. - Click No, keep me on this list to remain subscribed.

The process is seamless, ensuring users have a chance to reconsider their decision before finalizing their unsubscription.

Best Practices and Tips

- **Use in Large Campaigns**: It's common practice for organizations sending a high volume of emails to implement the Two-click unsubscribe process. This minimizes unintended unsubscribes and protects your email list.

- **Monitor Engagement**: Keep an eye on your unsubscribe rates. If you notice an increase, it may be helpful to analyze your email content or frequency.

- **Feedback Utilization**: Use the feedback provided by contacts after they unsubscribe to enhance your email strategy and improve engagement with those who remain on your list.

Common Use Cases with Examples

1. **Small Businesses**: A small marketing firm sends monthly newsletters. By implementing the Two-click unsubscribe, they reduce the chances of losing contacts due to automated spam filters that may misinterpret their emails.

2. **E-commerce**: An online store notices a spike in unsubscribes due to spam filters. Implementing the Two-click unsubscribe ensures that clients are only unsubscribing when they genuinely wish to do so, thereby maintaining a healthier list.

3. **Educational Institutions**: Universities that send out regular updates and newsletters can effectively use this feature to ensure that only interested students and alumni remain subscribed.

Troubleshooting

If you encounter issues with the Two-click unsubscribe feature after it has been enabled, here are a few steps to consider:

- **Test Functionality**: Ensure that the unsubscribe link in your emails works correctly. Send a test email to verify that the confirmation prompt appears as intended.

- **Submission Confirmation**: If you have not received confirmation that the feature has been added after submitting a ticket, check your spam folder or follow up with the Customer Experience Team for a status update.

FAQ

Q1: Can I revert back to the one-click unsubscribe process? A1: Once you have implemented the Two-click unsubscribe feature, you cannot toggle back to the one-click process without submitting a new request to the Customer Experience Team.

Q2: Will I receive notifications when someone unsubscribes? A2: You will be able to access reports showing unsubscribe activity, including those who utilize the Two-click process along with feedback collected.

Q3: Is there a cost associated with the Two-click unsubscribe feature? A3: No, there are no additional costs; this feature is included in all ActiveCampaign plans.

Q4: How does the Two-click unsubscribe improve deliverability? A4: By reducing the number of accidental unsubscriptions, you maintain a more engaged email list, which can positively affect your email deliverability rates.

Q5: What is the main advantage of using Two-click unsubscribe? A5: The main advantage is the reduction of accidental unsubscriptions, helping you retain more of your audience and enhancing overall engagement.

Q6: Can I customize the confirmation message displayed during the unsubscription process? A6: Currently, the confirmation message cannot be customized within the feature.

Q7: What happens if the recipient closes the confirmation page? A7: If a recipient closes the page without confirming, they will remain subscribed to your list.

By implementing the Two-click unsubscribe feature, you can effectively manage your contacts’ preferences, prevent unintentional unsubscriptions, and maintain a healthy email engagement level. ```