Resend a campaign

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How to resend a campaign

Introduction

Resending a campaign in ActiveCampaign allows you to effectively reach out to your contacts again, ensuring that your content is not missed. This feature is particularly useful in increasing engagement rates for important messages. With the option to resend to different segmentations of your audience, you can tailor your messaging and enhance your overall campaign effectiveness.

Resending campaigns helps in maximizing your outreach efforts, particularly when you have new subscribers or if a portion of your audience did not engage with the original send. Understanding how to leverage this feature is essential to optimizing your email marketing strategy.

How to access this feature

To access the option to resend a campaign, follow these steps: 1. Log in to your ActiveCampaign account. 2. Navigate to the Campaigns section from the left menu. 3. Locate the specific campaign you wish to resend and proceed with the options provided.

Step-by-step instructions

Here’s a detailed guide on how to resend a campaign:

1. Click on Campaigns in the left menu of your ActiveCampaign dashboard. 2. From the dropdown of the campaign you wish to resend, select Resend Options. 3. Choose the resend option that suits your needs and click Continue. 4. Follow the prompts provided based on your selected resend option:

  * If you opt to Create a new campaign based on this campaign, you will go through the steps necessary to create and send a new campaign.
  * If you choose either Send to new contacts or Send to contacts who have not read/opened this campaign, you will be redirected to the Reuse an existing campaign page, where you can update the campaign name and subject line.

5. Finally, you can either click Send Now to dispatch the campaign immediately or select the Schedule button to set a future sending date and time.

Campaign resend options

ActiveCampaign provides three distinct options for resending a campaign: 1. **Create a new campaign based on this campaign**: This creates a full copy of your previous campaign, allowing you to send it to a specific list or segment. You have the flexibility to send this campaign either immediately or schedule it for a later date and time on the Campaign Summary page.

2. **Send to new contacts (since this campaign was originally sent)**: This allows you to resend your campaign to new subscribers who have joined your list after the initial campaign send. However, note that if your original campaign included a segment with an "Or" statement, this option will not be available. This resend option permits you to modify the campaign name and subject line but can only be sent immediately.

3. **Send to contacts who have not read/opened this campaign**: Similar to the second option, this targets contacts who did not engage with the previous send. As with the second option, if the original email contained a segment with an "Or" statement, you cannot use this option. You can change both the campaign name and subject line, and again, this can only be sent immediately.

• Important*: Contacts using the Apple Mail app with iOS 15 and Mail Privacy Protection enabled will not be included in the resend of contacts who have not opened the campaign. For more information, refer to the documentation on [ActiveCampaign and Apple iOS 15 Mail Privacy Protection](https://help.activecampaign.com/hc/en-us/articles/4406572859282).

Configuration options and settings

While resending a campaign, several key configurations are available:

• Campaign Name: This allows you to rename the campaign for clarity and relevance.
• Subject Line: You can modify the subject line of the resending campaign to capture attention anew.
• Scheduling Options: For new campaigns, scheduling can be configured to send at a later date.

These options empower you to personalize your outreach efforts effectively.

Best practices and tips

To maximize the effectiveness of the resend feature, consider the following best practices:

• **Timing**: Resend your campaigns at optimal times when engagement is typically higher for your audience. Timing may vary based on demographics, so testing can be useful.
• **Subject Line Variation**: Modify the subject line to generate curiosity or a sense of urgency to encourage opens.
• **Segment Your Audience**: Utilize the resend options to target different segments based on their engagement levels for greater impact.
• **Monitor Engagement Metrics**: After resending, keep an eye on the open and click-through rates to evaluate the performance of your campaign.
• **A/B Testing**: Conduct tests by resending campaigns with different headlines or timings to assess what resonates best.

Troubleshooting

If you encounter issues while resending a campaign, consider the following troubleshooting steps: - Ensure that the campaign you wish to resend is still available in your campaign list. - Verify that you have not applied an "Or" statement in your original segmentation if you plan to resend to unengaged contacts. - Check for any changes in your contact list since the original send that might affect deliverability.

If problems persist, consult the ActiveCampaign help center for more personalized assistance.

FAQ

Can I schedule a resend for a campaign?

No, resending can only be done immediately unless you choose to create a new campaign.

Will my email be sent to new contacts who subscribe after the original campaign?

Yes, you can resend your campaign to new contacts who joined after the original send.

How do I change the subject line when resending a campaign?

When you select to resend your campaign, there will be an option to change the subject line as part of the process.

What happens if my original campaign included an "Or" segmentation?

You will not be able to use the resend options that target contacts who have not opened the campaign or the new contacts option.

Are opened contacts included in the resend?

No, if you choose to resend to those who have not opened the campaign, only the recipients who categorized as non-engagers will be included.

How can I send a campaign to a single contact?

For resending to one contact, refer to the article titled "How do I resend a campaign to a single contact?" for guidance.

How can I resend to specific contacts?

If you need to resend to a specific group of contacts, check the article "How do I resend a campaign to specific contacts?" for detailed instructions.

For further assistance, visit the Campaigns section in the ActiveCampaign help documentation. ```