Email Designer

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Email Designer: How to write Right to Left (RTL) text in campaigns

With ActiveCampaign's Email Designer, you can effectively create and send emails in languages that use the Right to Left (RTL) script, such as Arabic, Hebrew, or Urdu. This feature, launched in 2022, is essential for businesses looking to engage with customers in these languages. Implementing RTL text in your campaigns not only enhances the readability of your emails but also shows respect for the linguistic and cultural preferences of your audience.

How to access this feature

To access the RTL option in ActiveCampaign’s Email Designer, you'll need to start by opening or creating an email campaign that utilizes the Email Designer. The RTL functionality is located within the settings of the email design interface.

Step-by-step instructions

1. Create or open an email that uses the Email Designer. 2. Click on the Global Settings tab, which appears on the right pane of the designer. 3. Under the General Settings, activate the RTL option.

This step will enable the RTL functionality for your email content, allowing you to properly format text that needs to be read from right to left.

Configuration options and settings

While working with RTL text in ActiveCampaign, here are several critical configuration options and settings to keep in mind:

• **RTL**: Activating the RTL option will change the alignment and formatting of text to ensure proper display for languages that read from right to left.
• **Global Settings**: You can make adjustments to your campaign settings through the Global Settings option, allowing for adjustments in text format and layout.

Best practices and tips

When optimizing your emails for RTL languages, consider the following best practices:

• **Numerals**: Remember that numerals are always read left to right, regardless of the language. When adding country calling codes, ensure you omit spaces and punctuation for correct format.
• **Images**: Avoid mirroring images that do not depict direction. However, for images like progress bars or play buttons, ensure they are adjusted properly for RTL orientation.
• **Fonts and line spacing**: Avoid italic fonts, as they are hard to read in RTL languages. Consider increasing line spacing to accommodate the taller letters used in Arabic, Hebrew, and Urdu script. ActiveCampaign allows you to set line spacing for the entire email at once.
• **Underlining text**: It’s best to refrain from underlining RTL text. Instead, you can highlight text using bold formatting or color variations, which enhances accessibility.

Common use cases with examples

Here are some typical scenarios where using RTL text in emails would be beneficial:

• **Marketing to Arabic-speaking customers**: Businesses targeting markets in the Middle East can use RTL formatting to create visually appealing emails that are easy to read for Arabic speakers.
• **Customer support communications**: Providing support emails in Hebrew or Urdu ensures that customers fully understand instructions and resources without language barriers.
• **Newsletters**: Sending regular updates or newsletters in RTL languages fosters engagement with readers who prefer content in their native script, increasing overall satisfaction.

Troubleshooting section

While using the RTL feature, you may encounter a few common issues:

• **Text alignment issues**: If your text does not appear correctly aligned, double-check that the RTL option is activated within the Global Settings.
• **Numeral formatting**: If numerals appear out of order or incorrectly formatted, verify that you’re not accidentally including spaces or punctuation in numeric data.
• **Image issues**: Ensure that images are not mirrored unless specifically designed for RTL use. If icons appear incorrectly, reassess their placement in relation to the text.

FAQ section

Q1: What does the RTL option do in the Email Designer?

A1: The RTL option allows you to format text so that it is read from right to left, making it suitable for languages such as Arabic, Hebrew, and Urdu.

Q2: Can I use the RTL option for all email types?

A2: Yes, the RTL functionality is available for various types of campaigns when using the Email Designer.

Q3: Do I need to change my images for RTL emails?

A3: Only images that show direction, like progress indicators, need adjustment. Regular images should not be mirrored.

Q4: How do I know if my email is properly formatted for RTL?

A4: Preview your email within the Email Designer after activating the RTL option to ensure text alignment and visibility.

Q5: Are there any specific fonts recommended for RTL languages?

A5: It’s best to avoid italic fonts as they can be difficult to read in RTL scripts. Stick to clear, bold fonts.

Q6: Can numbers still be displayed correctly in RTL emails?

A6: Yes, numbers are always read left to right, so their display will remain consistent regardless of the text direction.

Q7: What should I avoid when using RTL text in my emails?

A7: Avoid underlining RTL text and using italic fonts. Instead, consider using bolding or shading to emphasize important content.

By applying these principles and utilizing the RTL feature in the Email Designer, you can create effective and inclusive emails that resonate with your audience.

For further information, refer to ActiveCampaign’s documentation on related features and best practices. ```