Email Designer

```mediawiki Navigation: Main_Page > Campaigns > Email Designer > Email Designer: Global Settings tab overview

Email Designer: Global Settings Tab Overview

The Email Designer is an intuitive feature in ActiveCampaign designed to make the creation of beautiful and effective email campaigns seamless. Launched in 2022, the Email Designer streamlines the campaign creation process, enabling users to focus on crafting visually appealing content. A key component of this tool is the Global Settings tab, which plays an essential role in formatting the overall appearance of your campaigns. Understanding how to configure these global settings is crucial for setting a consistent aesthetic across your email marketing efforts.

What is the Global Settings Tab?

The Global Settings tab provides options to define the overall design and layout of your email campaigns before delving into individual content customization. This helps ensure uniformity in style and appearance throughout your emails.

The Global Settings tab comprises five sub-categories of design functions:

• General Settings
• Sections
• Headings
• Button
• Mobile Formatting

Each of these sub-categories allows for specific customizations that affect the final look and feel of your emails.

How to Access the Global Settings Tab

To access the Global Settings tab:

1. Log in to your ActiveCampaign account. 2. Navigate to the Campaigns section. 3. Select the Email Designer tool. 4. Click on the Global Settings tab located within the Email Designer interface.

Once you are in the Global Settings tab, you will see the various sub-categories available for configuration.

Step-by-Step Instructions for Configuring the Global Settings

Once you access the Global Settings tab, follow these instructions to customize your email's design:

1. General Settings

Under the General Settings, you can adjust several aspects of your email's appearance:

• **Message Width**: Set your desired width between 320 and 900 pixels.
• **Default Padding**: Adjust the default padding which determines the whitespace surrounding your email content, applied to all new structures added from the Content tab.
• **Background Color**: Choose a color for the entire campaign background.
• **Font**: Select a global font style for your email text.
• **Line Spacing**: Set the amount of space between lines of text.
• **Paragraph Bottom Space**: Define extra spacing to be found beneath paragraphs.
• **Underline Links**: Decide if all links within the campaign should be underlined.
• **Responsive Design**: Enable this option to enhance mobile display. If disabled, the mobile view will mirror the desktop layout.
• **RTL Text Direction**: Activating this setting will allow text to display from right to left.
• **Background Image**: Opt to use an image for your background instead of a solid color.

2. Sections

The Sections sub-tab allows for the customization of default styles across different sections of your campaign, including:

• Font style
• Font size
• Font color
• Link color

This consistency aids in maintaining a recognizable branding element throughout your campaigns.

3. Headings

To effectively organize your content using headings, go to the Headings section. Here, you can set styles for:

• H1, H2, and H3 headings, including font style, size, color, and the option for bold or italic formatting.

4. Button

Under the Button sub-tab, you can format buttons in your campaign. Customizable options include:

• Button color
• Button hover effect color
• Font style and size
• Border radius (default is set to 30px)
• Button border specifications (including color and type)

Additionally, you have two global options:

1. **Highlight Hovered Buttons**: Turn this on to enable color changes for button hover states. 2. **Support of Outlook**: This option, when enabled, adds special code to enhance button display for Outlook email clients.

5. Mobile Formatting

The Mobile Formatting settings adjust how your campaign displays on mobile devices. You can configure:

• Font sizes for headers, content, and footers
• Text size for buttons
• Enable full-width display for buttons
• Set margins for mobile content

Keep in mind that improper configurations may result in a horizontal scroll on mobile devices due to oversized images or text.

Configuration Options and Settings

The Global Settings tab offers several critical configuration options to ensure your emails maintain a coherent and appealing design. These include:

• **Background Color**: Choose a visually appealing color for the overall campaign.
• **Default Padding**: Control spacing around elements for better structure and presentation.
• **Responsive Design Options**: Enhance viewing experiences across devices.
• **Button Customizations**: Tailor buttons to match your brand and improve user engagement.

Understanding these configurations aids in creating visually compelling campaigns effectively.

Best Practices and Tips

To maximize the effectiveness of your campaign design, consider the following best practices:

1. **Be Consistent**: Maintain similar styles, fonts, and colors throughout all emails to create a strong brand presence. 2. **Utilize Responsive Design**: Always enable responsive design to ensure your emails look good on all device types. 3. **Test Before Sending**: Preview your emails to see how they render in different formats, particularly on mobile. 4. **Use High-Quality Images**: Ensure background images are optimized for quick loading without compromising quality.

By adhering to these best practices, you can enhance engagement and increase the effectiveness of your email campaigns.

Troubleshooting

If you encounter issues while configuring the Global Settings or if your emails do not display as intended, consider these steps:

• Double-check your padding and margin settings: Incorrect configurations may result in unintended layout issues.
• Ensure responsive design is enabled: If mobile display issues persist, verify that this option is active.
• Review image sizes: Oversized images can cause formatting problems, particularly on mobile devices.

For persistent issues, consult the ActiveCampaign support channels or community forums.

Related Features

To enhance your knowledge and capabilities within the ActiveCampaign platform, explore these related features:

• Campaigns: Learn about managing and optimizing campaigns.
• Email Designer: Understand the comprehensive capabilities of the Email Designer tool.

Frequently Asked Questions (FAQ)

1. **What is the purpose of the Global Settings tab?**

  The Global Settings tab is used to configure the overall appearance of your email campaigns, ensuring a cohesive design.

2. **Can I change the font for individual sections after setting it globally?**

  Yes, while you can set a default font in the Global Settings, individual sections can have their settings adjusted as needed.

3. **What happens if I disable Responsive Design?**

  If you disable this feature, the mobile version of your emails will replicate the desktop version, which may not be optimized for mobile viewing.

4. **How do I ensure my buttons look good in Outlook?**

  Enable the **Support of Outlook** option to improve the rendering of buttons for Outlook clients.

5. **Can I preview my changes in real-time?**

  Yes, the Email Designer interface allows you to preview your email design changes as you apply them.

6. **Is there a limit to the message width?**

  Yes, you can set the message width between 320 to 900 pixels, depending on your design requirements.

7. **Will changes in the Global Settings affect emails already sent?**

  No, changes made in the Global Settings tab will not retroactively affect previously sent emails; they only apply to future campaigns.

By understanding and utilizing the Global Settings tab in the Email Designer, you enhance your ability to craft stunning and engaging email campaigns that capture your audience's attention. ```