Add anchor links to campaigns

```mediawiki Navigation: Main_Page > Campaigns > Linking > Add anchor links to campaigns

Add Anchor Links to Campaigns

Anchor links are a powerful tool for enhancing the navigation of your campaign content within ActiveCampaign. By using these hyperlinks, you can guide recipients directly to specific sections of your email, thus eliminating the need for manual scrolling. This feature significantly enhances content accessibility and user experience, making it easier for your audience to find the information they are looking for.

This feature is available to users with the following plan types: Starter, Plus, Pro, and Enterprise.

How to Access this Feature

To utilize the anchor link feature in your campaigns, ensure you have permission to edit campaigns. This feature is available only when using the Email Designer; it is not accessible in the Classic Designer, Text-Only emails, or HTML campaign types. Be aware that anchor links are unsupported in certain email clients, including the iOS Gmail app, iOS Apple Mail, Outlook App on Android, Outlook App for MacOS, and AMP Emails. Additionally, you can opt to hide anchor link elements from desktop or mobile views.

Step-by-Step Instructions

Creating anchor links involves defining anchor points within your content and then linking to these points. Follow these steps:

Create an Anchor Point

1. From the Email Designer, select the item you want to anchor. This could be an image, a button, or specific text. 2. The right panel will display settings for the selected item. Scroll down to Add an anchor link. 3. Click the toggle next to Add an anchor link, and then input the desired name for your anchor in the provided field. 4. Repeat these steps for each item you want to anchor.

Add Links to Your Anchors

Once you have established your anchor points, you can create links that point to them.

Create an Anchor Link with Text

To create an anchor link using text:

1. Highlight the text you want to link, then click the link icon in the navigation bar. 2. In the Add a Link modal, click the dropdown and select the Anchor Links option. 3. In the dropdown menu next to Anchor Links, choose the anchor link you wish to utilize.

Create an Anchor Link with an Image or Button

To create an anchor link associated with an image or button:

1. Click the image or button block you wish to connect; this will reveal link options in the right panel. 2. Click on the dropdown under Link. 3. Select the anchor link you want to apply from the dropdown menu.

Create an Anchor Link from the "Menu" Block

To link anchor points from a Menu block:

1. Drag the Menu block into your campaign. 2. Click the Menu block, which will reveal link options in the right panel. 3. In the Link section, select the desired anchor link from the dropdown. 4. Repeat these steps for any additional anchor links you wish to add.

Configuration Options and Settings

The configuration of anchor links primarily revolves around the following features:

• Add an anchor link - This option allows you to create anchor points for navigation.
• Link options - Once anchors are established, you can link text, images, buttons, or menu items to these anchors.
• Visibility settings - You can choose to hide anchor link elements from either desktop or mobile views.

Best Practices and Tips

To ensure the best performance and usability of anchor links, consider the following best practices:

• Utilize clear and descriptive text for anchor links to improve user understanding of where the link will lead.
• Limit the number of anchor links to maintain clarity and avoid overwhelming users.
• Test your campaigns on various email clients to ensure compatibility, especially in the clients that do not support anchor links.
• Optimize the layout of your email to include anchor links in places where they add the most value, such as lengthy content sections.

Common Use Cases with Examples

1. **Long Newsletters:** For a newsletter that covers multiple topics, use anchor links to guide readers directly to sections that interest them. 2. **Product Catalogs:** In emails featuring multiple products, anchor links can help direct customers to specific product categories. 3. **Event Invitations:** Use anchor links to navigate directly to relevant details, like location, dates, and RSVP sections within the email.

Troubleshooting

If you encounter issues while adding or using anchor links, consider the following tips:

• Double-check that you are using the Email Designer as anchor links are not available in other editor types.
• Ensure that your selected email client supports anchor links. If not, consider advising recipients on alternate ways to view your email.
• Verify that anchor names do not contain spaces or special characters, as this may affect link functionality.

Related Features

• Campaigns
• Linking

FAQ

Q1: What plans support anchor links in campaigns? A1: Anchor links are available for users on the Starter, Plus, Pro, and Enterprise plans.

Q2: Can I use anchor links with the Classic Designer? A2: No, anchor links are only available with the Email Designer.

Q3: Are anchor links supported in all email clients? A3: No, anchor links are not supported in some email clients, including the iOS Gmail app and Outlook App on Android.

Q4: Do anchor links improve email engagement? A4: Yes, anchor links enhance navigation, making it easier for readers to access content, which can lead to increased engagement.

Q5: How can I hide anchor link elements? A5: Anchor link elements can be hidden from display on desktop, mobile, or both by adjusting the visibility settings in the Email Designer.

Q6: What should I do if my anchor links aren't working? A6: Ensure that you are using the correct email editor and that the email client supports anchor links. Double-check your anchor names for any spacing or special characters.

Q7: Can I create multiple anchor points within the same email? A7: Yes, you can create multiple anchor points and link them as needed throughout your email content. ```