BigCommerce integrations

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Introduction

The BigCommerce integrations with ActiveCampaign enable businesses to streamline their marketing and sales processes by effectively managing customer data between the two platforms. By integrating these systems, you can automate workflows, enhance customer interactions, and gain deeper insights into your sales performance. This integration is particularly important for e-commerce businesses as it allows for seamless communication between inventory and marketing efforts.

There are three primary methods to integrate BigCommerce with ActiveCampaign:

• Deep Data Integration
• Zapier Integration
• Automatic Import

Each of these methods has unique benefits and levels of complexity, and users can choose based on their needs.

How to Access This Feature

To access the BigCommerce integrations feature, you will need an active account with both ActiveCampaign and BigCommerce. Depending on the integration method you choose, you may also need a paid account with Zapier for the Zapier integration method.

Step-by-Step Instructions

Setting Up the Deep Data Integration

1. For information on how to set up the Deep Data integration, refer to the corresponding help documentation directly from ActiveCampaign.

Setting Up the Zapier Integration

1. Ensure you have accounts set up with ActiveCampaign, BigCommerce, and a paid Zapier account. 2. Click on the link provided to view the different Zap options between ActiveCampaign and BigCommerce. 3. Set up your BigCommerce trigger:

  - Connect your BigCommerce account as prompted.

4. Test your BigCommerce trigger by clicking Fetch & Continue. 5. Click Continue to proceed to the ActiveCampaign action setup. 6. If not already connected, link your ActiveCampaign account to Zapier. 7. Map the fields from BigCommerce to the corresponding fields in ActiveCampaign:

  - Select the list you wish to add contacts to from the dropdown field and click Continue.

8. Click Create & Continue to test the ActiveCampaign action. 9. After successfully testing, click Finish. 10. Complete any necessary payment processes with Zapier to enable the Zap.

Setting Up the BigCommerce Automatic Import

1. Log in to your ActiveCampaign account and navigate to the Contacts Overview page. 2. Click on the Import option. 3. Locate BigCommerce from the applications menu and select it. 4. In the pop-up modal, enter your API Path URL, Username, and API Token in the corresponding fields, then click Next. 5. Optionally, select the list(s) you want your customers to be added to by clicking them. 6. Choose your import preference (required) and select a filter from the dropdown (optional), then click Next.

The automatic import for BigCommerce is complete. The system will now check for new and updated contacts every 30 minutes.

Configuration Options and Settings

The following fields will be created from BigCommerce data during the integration:

• Company
• Date created
• Date modified
• Store credit
• Customer group ID

These fields facilitate the organization of your customer data and enhance your ability to tailor marketing efforts according to customer behavior and preferences.

Best Practices and Tips

• Consider using the Deep Data integration if you require a comprehensive view of customer data and interactions, as it provides the most detailed integration.
• Utilize the Zapier integration for flexibility, particularly if you want to connect ActiveCampaign with other applications.
• Use the Automatic Import method if you are looking for a quick and straightforward way to import contacts without advanced features.
• Regularly monitor the synchronization process, especially if using the automatic import to ensure all data is accurately captured and up to date.
• Implement segmentation in your ActiveCampaign lists to utilize imported data effectively and target specific customer groups with relevant marketing campaigns.

Troubleshooting

If you encounter issues during the integration process, check the following:

• Ensure that your API credentials (API Path URL, Username, API Token) are correctly entered during the setup process.
• Make sure that all accounts (ActiveCampaign, BigCommerce, Zapier) are properly linked and have the required permissions.
• If experiencing delays in data synchronization, verify the configuration of your import preferences and check if any filters are incorrectly set.

Related Features

To further enhance your marketing efforts, consider exploring the following features:

• Automation: Automate email campaigns based on customer behavior from BigCommerce.
• Segmentation: Create targeted campaigns focused on customers based on their purchasing patterns.
• Contact Lists: Manage and categorize contacts pulled from BigCommerce for tailored marketing interactions.

FAQ

What types of data can be synced from BigCommerce to ActiveCampaign?

You can sync customer data such as company name, date created, date modified, store credit, and customer group ID.

Is the Zapier integration available for all ActiveCampaign plans?

Yes, the Zapier integration is available on all plan levels, but you will need a paid Zapier account.

How often does the automatic import check for new contacts?

The system will check for new and updated contacts every 30 minutes.

What if I don't have an API token for BigCommerce?

You will need to generate an API token from your BigCommerce account settings to complete the integration.

Can I automate email campaigns based on data from BigCommerce?

Yes, by using the Deep Data integration or setting up automations in ActiveCampaign, you can trigger campaigns based on customer actions and data.

How do I manage my contacts in ActiveCampaign after importing?

Once imported, you can segment, tag, and configure automations for your contacts based on their activity and your marketing strategy.

Where can I find additional resources on setting up integrations?

For additional resources, you can visit the ActiveCampaign help documentation or the Zapier integration page.

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